Raja Sekhar Thota’s Post

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CTO & Co-Founder @ AuditOne GmbH and Insura labs | Serial Entrepreneur | AI ML & Blockchain

Can AI be your next brand ambassador ? Are you sure that person whom you are interacting with or getting sales calls from or following on social media is a real human ? Social media now has caught up with a trend called AI influencers, virtually created personalities created and run with help of Artificial Intelligence (AI). AI influencers now offer product endorsements, lifestyle insights, and more, all powered by AI ( Natural Language Generation, image and video Creation). Examples on Instagram: - Lu: Shares lifestyle content with 6.8M followers. - Lil Miquela: A music-loving CGI teenager with 2.6M followers and collaborations with Prada. Pros and Cons: - Helps in brand engagement and story telling - Can be helpful in spreading social awareness - Ethical Concerns include data used by them to provide personalised content and biases - Misuse in the form of deep fakes to spread misinformation and manipulate people Want to learn more about AI influencers and create one for your digital strategy. Explore the steps in full article link in comments. #aiinfluencer #genaitrends #aiinmarketing #artificialintelligence

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