Rajan Luthra’s Post

Zudio and Westside are the same company!🛍️ But when they already had Westside, why make Zudio a standalone brand and maintain 2 brands in the same industry? They don't even share stores even though it will be very cost efficient Here’s why: - This is because they want customers to remember each brand clearly. - Sharing stores might save money, but it could confuse customers. - Westside targets people who value high-quality, and it's for a slightly older audience in the mid to high segment. - Zudio offers trendy clothes at lower prices for a younger mid to low-segment audience. - If Westside started selling Zudio-style clothes at cheap prices, their regular customers wouldn't be interested. - Quality matters more than price for Westside, while Zudio focuses on making fashion affordable. - Customers care more about how clothes look and feel, rather than just their price. #RetailStrategy #Tata #Zudio #Westside

According to a recent article it has been found that 37% of consumers 35-years-old and above feel overwhelmed by the volume of trends sweeping the fashion pages and social media feeds Now as a product manager i was wondering if something can be build to reduce this pain point of customer.Some sort of product or maybe any feature in any current e-commerce application Then i was scrolling through this application called Beyoung.in where i saw a feature called “shop the look” Now what it does it basically provide you with  all possible combos along with a buying options for all types of outfits for different occasions like wedding, date nights, formal look, casual,party,travel,lounge etc This feature is very helpful for someone who is very new to fashion or  doesn't have a good sense of style. They just need to decide the occasion and it will automatically recommend you the sets of garments. Now don’t need to ask from your  friends,relatives etc Great innovative by Beyoung.in Follow Rahul Das for more #product #productfeature #innovation #designthinking

Zudio : Transforming Fashion Retail · Zudio's product offerings range from ₹49 to ₹999. In 2021, the company’s sales were ₹480 crores. By 2023, this figure had surged to ₹3,252 crores, reflecting an 6X growth over just 2 years. But how ? · They sale 90 T-shirts every minute, 20 pairs of denims every hour along with 19 fragrances and 17 lipsticks. That’s the essence of Zudio! · Zudio primarily caters to young professionals, college students and middle-income families who are looking for fashionable yet budget-friendly clothing. How they got so successful ? 1. Research & Development : Zudio operates without a dedicated R&D department. Instead, they focus on adapting existing, popular designs from the market, creating similar styles that align with current trends and proven success. 2. Private Label : Zudio does not handle manufacturing or design in-house. Instead, they partner with multiple third-party vendors to produce their clothing and articles. Once these items are completed, Zudio affixes their branding and markets them to consumers. 3. Inventory Turnover: In the fashion industry, efficient inventory turnover is essential to avoid dead stock. Zudio addresses this by refreshing their entire inventory every 2 months, a strategy similar to that employed by Zara. 4. Capital Investment : Opening a Zudio store with a footprint of approximately 10,000 sq feet typically requires an investment of ₹4-6 crores, borne by the franchise owner. Once established, Tata manages the store’s operations and provides a % of the revenue to the franchise owner. 5. Word of mouth : Zudio relies on word-of-mouth rather than spending on traditional marketing, brand sponsorships, or celebrity endorsements. Given their focus on maintaining low product margins, this approach helps them keep costs down while leveraging organic customer recommendations. "In business, it’s about people. It’s about relationships" #Zudio #ZudioCaseStudy #Tata #FashionRetail #BusinessGrowth #RetailSuccess #BrandStrategy #FashionIndustry #RetailInnovation #FranchiseOpportunities #CustomerExperience #BusinessModel #FashionTrends #RetailManagement #InventoryManagement #PrivateLabel #MarketingStrategy

TREND WATCH🔥👀 Neutrals are on the rise in 2024 as seen on the runway, retail, and branded merch. In my latest PromoCorner, I break down the 5 takeaways you need to know about this trending (and expanding) color palette. #promocorner #brandedmerch #trending #2024trends

I was out and about shopping 🛍️ today with my very cool and trendy niece in the pic she was telling me the run down on what’s cool 😎 and not so cool this season😂 and I’ve a lot to learn it seems. I was in a large multi chain store so not an independent retailer they operate in the UK and Irish market. While I was in one part of the store I noticed a wall with hooks on it and outfits hanging up. Was I inspired to buy to shop the products? 🤐No not at all. Did it entice me to check out other outfits? No. Was the outfits being showcased fitting for the weather outside? No One study carried out showed that 82% of customers purchasing decisions are made when they are inside a store😀 a further 62% of shoppers impulse buy while in-store. Let me give you 3 ways you can turn this around: 1️⃣ Outfit Build- A Retailer that does great outfit builds well is the clothing Retailer Zara. If you watch there hangers with a blazer has a top hung underneath a pants hanging also on it and shoes/Accs stacked at the bottom or on the top of the stands. But how does this make a difference? Your building the outfit for the customer on the rack making it more convenient for them and increasing your stores average basket spend also. 2️⃣ Commercially driven with weather- If it’s sunny outside change your front tables in the morning before trade to reflect this. When customers walk in the door of your store they are feeling warmer so leaving heavier products here won’t work. Shoppers see it now and buy it now. Why do so many people buy umbrellas, hats or sunglasses when they need it and not plan ahead months in advance to purchase these. 3️⃣ If you can’t inspire then don’t do it- If you aren’t willing to make the display wall impactful and inspiring then just don’t DO it. Doing it as a tick ✔️ the box exercise and not showcasing the product in a great way is more off putting then not having it at all. #retailaudit #retailing #shoppingexperience

What can sneakers teach us about giving clients a great experience? As I found out recently, a lot. I was in Las Vegas and visited one of the best themed retail experiences anywhere: the Forum Shops at Caesar’s Palace. I talk about why here. But amid the luxury stores like Louis Vuitton and Gucci, a relatively new store caught my attention: Urban Necessities. I was drawn there by my daughter, who is a sneakerhead, and instantly saw that I was dealing with a different kind of retail experience. Your eye is first drawn to the Nike shoe wall, with HUNDREDS of different Nikes. No matter what color and style of Nike you’re looking for, you can probably find it here. But if you can’t, don’t worry, there’s a Customization Bar where you can design your own. The rest of the store is a paean to sneaker culture. Upstairs is a barber shop and tattoo parlor. Downstairs is an old-school Pac Man video game and Soda Fountain. An interview with the owner shows that they believe that experiences are key to retail in today’s economy. What this experience told me about creating a great client experience is the importance of consistency in culture and customization in experience. There was a clear culture at UN. It was part of the urban, sneaker culture and was consistent across the store. But the product of that consistent culture for the guest was limitless customization. They had only and exactly the sneaker for each guest. And needless to say, the customized shoes weren’t cheap. I didn’t find any less than $200 and the most expensive was $60,000 (yes, that’s five zeros after a six. As in, five figures. Not a typo. Proof here.) The key for you is to have a consistent culture at your business that allows you to endlessly customize for your clients, giving them only and exactly the service and experience they want. Do that and you’ll have a line waiting at your door. Just like they did at Urban Necessities. #sneaker #shoes #nscxp #customerexperience

Why Zudio??? In the ever-evolving landscape of mass apparel retail, few brands have made as significant an impact as Zudio. Part of the Tata Group, Zudio has rapidly emerged as a disruptive force, redefining affordability, accessibility, and style for the masses. Here’s why Zudio is the biggest game changer in the industry today: 1. Affordability Meets Style Zudio’s core philosophy revolves around making fashion accessible to everyone. By offering trendy and stylish apparel at remarkably affordable prices, Zudio ensures that high fashion is no longer a privilege but a right for all. This democratization of fashion has resonated deeply with consumers, driving rapid growth and a loyal customer base. 2. Strategic Expansion In a short span, Zudio has expanded its footprint across India with a strategic mix of standalone stores and shop-in-shop formats within Star Bazaar outlets. This extensive reach ensures that Zudio’s offerings are available to a wide audience, from metropolitan cities to smaller towns, fulfilling the fashion needs of diverse demographics. 3. Customer-Centric Approach Zudio places a strong emphasis on understanding and catering to the evolving tastes of its customers. Through regular updates to its collections and a keen eye on global fashion trends, Zudio ensures that its product line is always fresh, relevant, and in demand. The brand’s focus on customer satisfaction is evident in its high-quality products and excellent in-store experience. 4. Sustainability Initiatives In an era where sustainability is becoming increasingly crucial, Zudio is committed to ethical sourcing and sustainable practices. The brand is actively working towards reducing its environmental footprint, making it a responsible choice for the eco-conscious consumer. 5. Tech-Enabled Shopping Experience Zudio leverages technology to enhance the shopping experience, both online and offline. From user-friendly e-commerce platforms to data-driven inventory management, Zudio ensures a seamless shopping journey for its customers. The integration of tech solutions also aids in understanding customer preferences and optimizing the supply chain. Zudio’s success story is a testament to the power of combining affordability, accessibility, and style. As it continues to grow and innovate, Zudio is setting new benchmarks in the mass apparel retail sector, proving that it’s possible to offer great fashion at great prices. For retailers and industry watchers, Zudio is certainly a brand to keep an eye on. #RetailInnovation #FashionForAll #Zudio #MassApparel #CustomerFirst #Sustainability #TechInRetail #RetailRevolution

Today, while scrolling through my Insta feed I discovered that Zudio is a TATA’s Brand (strange i know.. 😑) And after doing some hefty research I have got some insights on why Zudio offers its clothing at such budget-friendly prices—ranging from 400 to 1000 rupees—since it's likely that you've all heard of the brand. Revealing three different causes: ✔ The first way Zudio ensures affordability without sacrificing flair is by avoiding the high designer costs that upmarket manufacturers spend. ✔ Second, in order to keep prices down, they embrace quick fashion and bulk production since they are aware of how sensitive their target market is to price. ✔ And finally, Zudio carefully selects Tier 2 and Tier 3 cities for its stores in order to cut rental costs while keeping affordable prices. Looking ahead, Zudio's impressive sales tripled to Rs 32,000 Crores in FY23. They're set to expand further with 200 new stores in FY24. Anticipating competition, Zudio's rival "Yousta" from Reliance Retail adds an exciting twist to the market's dynamics. In conclusion, Zudio's affordability results from smart design decisions 💡, quick fashion expertise, and clever retail choices—paving the road for a thriving future in cost-effective apparel. But in regards to the environment 🍀, what is the future of these Fast fashion Brands? Comment down below…. #environment #zudio #fastfashion #environmentfriendly #marketing #branding #marketingstrategy #businessanalytics #business

If your retail business is yet to deploy scent, we urge you to consider it now. Bloomingdale’s, an American retail store, is known to use thematic scents in different departments around its stores, targeting shoppers buying specific items. 🍃 The scent of coconut in the swimwear section led to a 27% increase in sales, 🍃 Lilac in lingerie contributed to a 26% sales boost. 🍃 The use of "powdery" scents in infant wear increased sales by 27%. Bloomingdale’s scents are subtle, unique, and relevant to the brand. It’s almost unnoticeable when you enter a space. Yet, customers remember the good time they had while they were there. To enhance your customer’s in-store experience, reach out to our knowledgable and friendly team: ☎️ 0161 532 2107 🌐 www.elix-air.co.uk 📧 info@elix-air.co.uk #ElixAir #CompactScentSolution #FlexibleFragrancing #ScentAnywhere #InnovativeScenting #ScentsLikeNoOther #FeelGoodFragrances #scentmarketing #electricdiffuser #scentdiffuser #fragrance #scent #designer #inspiredby #designerfragrance #marketing #retail #retailmarketing #shop #shopping