Last week, I had the opportunity to visit Zudio, and I was truly impressed by their trendy clothing designs offered at a very affordable price point. With the increasing penetration of the internet and more people spending time on Instagram, the desire to follow fast fashion trends has surged, particularly within the middle-income level segment. It's worth noting that brands like H&M and Zara often don't cater to the needs of 99 percent of the population. Zudio, on the other hand, has successfully struck a balance between price, quality, and accessibility. Their approach to accessibility is truly fantastic, achieved by strategically opening stores in tier 2 and 3 cities. One particularly noteworthy aspect of Zudio's strategy is their method of introducing new designs. They initially test these designs in a select few stores, and if the demand proves substantial, they expand the availability of those designs to all their stores. This approach demonstrates an effective way to manage inventory and respond to customer preferences. If you have any additional insights or thoughts to contribute to this case study, please feel free to share them in the comments section. #business #fashion #casestudy
As someone who frequents Zudio a lot, the best part about it is the availability of timeless classics. The collection for Zudio has basics that help you really build an outfit as compared to Trends or Pantaloons which focus on more stylised pieces. ✨ This helps customers to shop more since I'm able to build complete outfits from head to toe in one store.
CA | CFA L1 Cleared | Strategy - Reliance Retail | Ex-Piramal Pharma | Ex-Nykaa
11moZudio has truely been able to crack the code in tier 2 and 3 cities with low pricing and FOCO model. Even in tier 1 cities, it is expanding its customer base due to fast fashion and limited inventory. This allows them to minimize loss due to obsolete inventory and also creates a sense of urgency to buy in minds of customers. Additionally, maximum share of private label brands in their sales mix helps them to provide value products at low prices saving on distributor margin.