Ralph Lauren’s Post

And that's a wrap! The 2023/2024 season is over. 🏆🏆 Now, it's time to plan to be better and stronger for the challenges that lie ahead in the 2024/2025 season. 💪💪 #football #footballclub #footballbusiness #footballmanagement #champions

⛳️Tiger Woods’ 27-year partnership with Nike has come to an end, where the brand reportedly paid over $500 million over the last 27 years. 📈Having a superstar like Woods on their roster was a business decision and the association had massive impact on Nike's golf business. 💡 Endorsement effect boosted Nike’s golf ball sales by 9.9 million dozen and added $103 million in revenue 💡 Just 18 months after Tiger Woods’s initial endorsement, Nike increased its golf ball market share from 1.5% to 6.6% while Titleist dropped from 24.9% to 21.8% 💡 Moreover, having Tiger Woods' endorsement led to a price premium of roughly 2.5%. As a result, approximately 57% of Nike's investment in Woods' $181 million endorsement deal was recovered just in U.S. golf ball sales alone 💡 Nike's golf business has amassed more than $10 billion in sales, withe the peak year in 2013 with $791 million in revenues 💥If chosen strategically, a brand ambassadors can really define your brand and boost sales What next for Tiger? 💡It could be an extension and expansion of partnership with TaylorMade Golf Company as the company looks set to come up with a new range of merchandise 💡Something on the lines of what Roger Federer did with On after termination of his partnership with Nike. Federer ended up making great returns from the deal and so could, Woods, which might be tempting #sports #sportsbiz #sportsbusiness #sportssponsorship #sportspartnership #sponsorship #partnership #brandambassador #revenuegrowth #brand #businessdecisionmaking SportQuake

Tiger Woods & Nike in numbers: 1996: Woods signs a five-year, $40 million contract with Nike at age 19, becoming the youngest Nike endorser at the time. 1997: Woods wins his first major championship, the Masters Tournament, solidifying his status as a global golf icon and propelling Nike to the top of golf apparel and equipment. 2001: Recognizing Woods' unparalleled dominance in golf, Nike signs him to a new 10-year contract worth a reported $100 million, making him the highest-paid athlete in the world at the time. 2006: Woods' partnership with Nike continues to flourish: he signs a seven-year contract worth an estimated $20-40 million a year, further solidifying his position as the face of the brand. 2013: At the height of his career, Woods signs another groundbreaking contract with Nike, worth an estimated more than $500 million, extending their partnership for another decade. 2016: Nike makes the strategic decision to exit the golf equipment business, ceasing production of golf clubs. However, Woods remains a Nike ambassador, continuing to wear Nike apparel and use Nike golf balls and shoes. 2024: After nearly 30 years of mutually beneficial partnership, Woods and Nike announce their amicable separation. The end of this era marks a milestone in golf history. ** Follow us (CuboPro B.V.) for trends and deals in the Sports&Finance industry! #sports #sportsbusiness #sportsbiz #linkedinsports

Not many business deals with athletes turn out this successful. A few that come to mind are: Tiger Woods and Nike Roger Federer and Uniqlo Lionel Messi and Adidas Which deal do you think has had the most impact? #madovermarketing #business #advertisingandmarketing #nike #michaeljordan #airjordan #advertising #marketing #socialmedia #brands #sports #digitalmarketing

5 Commandments of Street Football If you want to be respected as a Street Footballer then these are the commandments that you must follow. 1. Always have a ball with you A ball is the basic necessity of any footballer. Street Footballers take carrying a ball to a whole new extreme, some even sleep with a ball. Make sure to have a ball so you never miss a game opportunity. 2. Respect other street footballers Respect is essential. There’s no shaming of another street footballer, respect the level that they are at. Don’t go onto social media to call anyone out, you’ll end up looking like an idiot. 3. Develop your own style Style and flair is what defines a street footballer. Learn what style you like most and what suits you best, whether it’s bright or blackout boots, or even if you prefer Nike or Adidas. Make your own style and stand out... Read more in our blog post -> https://lnkd.in/dw9NuWKX #sports #football #streetarena #stretsports #teamsports

We illustrated Erling Haaland's record breaking 36 goal season onto the 22/23 Nike Premier League ball. Here's why, and how... Why? We love working with our clients, but to keep our creativity bubbling, it's vital that we continue to work on personal projects. Having the ability to invent your own brief and work without boundaries really lets the creative juices flow, and some of our best projects and biggest client wins have come off the back of a self initiated project that's gained attention online. With this project specifically, it's been nice to close down Photoshop, turn off the computer and do something 'screen-free' for a change. We also think that as the world continues to get more digital, physical objects are becoming increasingly important and as much as we love seeing our designs online, it's often fleeting. So having something tangible at the end of it is superb. How. After the success of our Euro 2024 and Olympic games illustrated balls, we wanted to try something different. After researching Premier League Golden Boot winners, we noted that Erling Haaland is currently the top scorer of all time in the Premier League with 36. So we bought a Nike Aerow Flight replica ball and decided to draw every goal he scored, directly onto the ball. We planned out the process by measuring the ball, splitting it into 36 sections and then drawing an illustration to represent each type of goal scored (tap ins, headers, penalities, volleys, chips etc). We connected the illustrations with a dotted line that allows the viewer to follow the goals in order and then we filled any empty space with stats and quotes from the season. Each illustration is hand drawn onto the ball with Posca pens, using only a sky blue and black pen to give it a City feel. Once we were done, we varished the ball with a spray varnish to protect the ink. Then took it to our local park to test drive it (and grab some content in the process) Next up, we've purchased an old school Mitre Pro-Max to chart Alan Shearers 34 goal season in 1994! And if you can't be bothered reading the above, check our the video version we made for tiktok below...

Not many business deals with athletes turn out this successful. A few that come to mind are: Tiger Woods and Nike Roger Federer and Uniqlo Lionel Messi and Adidas Which deal do you think has had the most impact? #madovermarketing #advertisingandmarketing #business #sports #michaeljordan #nike #airjordan #strategy #personalbranding #advertising #marketing #socialmedia #digitalmarketing

BREAKING: Lewis Hamilton will join Ferrari for the 2025 season 🏎️ _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr | #sales | #basketball |#deloitte | #football

Did you know that yesterday was National Trivia Day ❓️ Who doesn't love a bit of Trivia. It's a great way to wow your friends with interesting stats and frivolous facts. Here is an interesting bit of Trivia linked to the industry that we work in ... 👋 In 2007, Tiger Woods joined Roger Federer and Thierry Henry in a marketing campaign for Gillette. At the time, those three athletes were probably the best the brand could get. 👋 The I-Phone products was announced in 2007 with the slogan "This is only the beginning." 👋 Coca- Cola is an iconic global brand that has featured all of the following slogans over various time frames in various countries - "Thirst knows no season, "Pure as Sunlight," "Passport to refreshment," "Life tastes good," "It's the real thing." 👋 Loss-leader is a marketing strategy that involves selling a product for less than the market cost (even if it means it’s not profitable) with the goal of getting people to buy more expensive products 👋 Pay-per-Click is a marketing method used when an advertiser pays based on how many times users visit a URL in an ad on a company’s web page or social media page? #nationaltriviaday #facts #trivia #stats #marketing #brands

ICYMI: Mondo Duplanti broke the world record for a pole vaulter for the eighth time at only 24 years old. While his achievements are awe-inspiring, it raises an interesting question - is it better to work smarter, not harder, to gradually achieve your goals, or should you aim to reach your peak performance in one fell swoop? In pole vaulting, where every centimeter counts, agility and gradual improvement might seem like the most prudent strategy. Duplantis himself has emphasized the importance of technique and consistency, breaking down the elements of a jump in super-slow motion to reveal its intricacies. However, the story of Sergei Bubka introduces a different perspective. Bubka, the former Olympic pole vaulter, broke the world record in 1984 and then spent a decade strategically edging it upwards at a rate that suited his lucrative Nike bonuses. In total, Bubka broke the world record 35 times (17 outdoor and 18 indoor) by the smallest possible height so he could cash in on a $100,000 Nike bonus with each new record. The question is, did we truly witness Bubka vaulting as high as he could, or was his performance influenced by extrinsic factors? As we celebrate the remarkable achievements of athletes like Mondo Duplantis and Sergei Bubka, it's essential to consider the balance between gradual improvement and reaching one's peak. What motivates us to pursue our goals, and how do incentives shape our journey? These are questions worth exploring as we strive for excellence in our respective endeavors. So, what's your take on this? Shout out to the Morning Brew Daily Podcast for sparking this thought-provoking discussion! https://lnkd.in/e_ir8D_q