MEET MARINA PRIETO I just love this campaign by JCDecaux to showcase that OOH medium still works. This campaign reminded of another of my all time favorite ideas, XO Beer campaign. That product was launched with the same brief, prove to the clients that print advertising works. But for me there is another learning that matters equally. While both the campaigns demonstrated that the respective mediums work but each needed an amazing creative idea to prove the point. Two learnings for clients: 1. Be smart with your media choices. Don't get enamored by the next shiny thing. Select mediums by their value to your brand. 2. And always be sharp with your creative choices. Nothing works if the idea doesn't work. #Ideas #medium #thinking #creativity #ThinkSimplr
Anup Kumar Verma
3mo
Splendid..
Digital Marketing Head & Strategy I Fractional Chief Digital Officer #digitalmarketing #performancemarketing #strategies #brandelevation #roi
3moVery impressive campaign