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This week, #TeamRandle was proud to join the PRSA California Capital Chapter and the Sacramento Press Club for their State of the Media Panel! We were excited to be part of an insightful discussion about the ever-evolving media landscape and to collaborate with our #PR colleagues. Here are three key takeaways from the event: ⏰ Timing is crucial. Knowing when editors have their news meetings during the day can significantly increase your chances of getting your story picked up. 🤝 Build relationships! Developing strong relationships with reporters helps you understand their needs and improves your chances of landing the story. 🤔 Know your audience! Tailor your pitch and its content to the specific type of media you’re targeting.

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Gina McLaughlin

Senior Communications Specialist, Strategic Doctor Communications at VSP Vision

1mo

Great to meet you all!

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