Founder Rankiz E-Venue | Google Partner | 10+ Years of Experience Helping Businesses
Launching Your Own Google Ads Agency for Law Firms: Landing Page vs. Website Strategy. 🚀 Starting your own agency focused on law firms? Here's a common challenge: Should you drive traffic to the main website or a dedicated landing page for better results? If you're planning to run ads for a law firm (maybe even one you've worked for as a lawyer) and already have a website, you might wonder if creating a separate landing page, complete with a detailed lead capture form, is a better move. 🔍 Here’s a practical approach to testing both: Set up a new landing page Tailor it to capture leads with a specific form. Run Google Ads campaigns to both your new landing page and your current website But, there's a catch: You can't run ads to different domains within the same ad group, so here are two test options: Option 1 🗓️ Month 1: Run ads to your current domain 🗓️ Month 2: Switch to running ads to the new landing page Option 2 💡 Create two campaigns: Campaign 1: Drive traffic to the current website Campaign 2: Drive traffic to the landing page 🕒 Adjust the ad schedule for each: Campaign 1: Ads run Monday to Wednesday Campaign 2: Ads run Thursday to Saturday (Or customize based on your specific needs) 🤔 Why test? While this might not be a perfect long-term solution, the goal is to gather valuable data. This will help you determine which approach works best for converting leads and communicating that success with your law firm clients. 🔗 What’s been your experience? Have you tried this method or something similar? Share your insights or ask questions below! Let’s help each other grow. #GoogleAds #PPC #LawFirmMarketing #LandingPages #DigitalStrategy #LeadGeneration #Entrepreneurship #AgencyLife
