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The Mid-Autumn Festival, also known as the Moon Festival or Mooncake Festival, is a harvest festival celebrated in Chinese culture. It is held on the 15th day of the 8th month of the Chinese lunisolar calendar with a full moon at night, corresponding to mid-September to early October of the Gregorian calendar.[1] On this day, the Chinese believe that the moon is at its brightest and fullest size, coinciding with harvest time in the middle of autumn.[2] The Mid-Autumn Festival is one of the most important holidays in Chinese culture; its popularity is on par with that of Chinese New Year. The history of the festival dates back over 3,000 years.[3][4] Similar festivals are celebrated by other cultures in East and Southeast Asia. During the festival, lanterns of all size and shapes – which symbolize beacons that light people's path to prosperity and good fortune – are carried and displayed. Mooncakes, a rich pastry typically filled with sweet-bean, egg yolk, meat or lotus-seed paste, are traditionally eaten during this festival.[5][6][7] The Mid-Autumn Festival is based on the legend of Chang'e, the Moon goddess in Chinese mythology.

As the Chinese New Year period is coming to an end, let's explore what the upcoming Lantern Festival is all about in China! Learn where this fascinating holiday comes from and how it's celebrated in the article below. #holidays #chineseculture #cultureyard

According to the Chinese lunar calendar, is China's folk traditional festival, Dragon Boat Festival, it is the Chinese traditional festivals. DuanWu also say, DuanYang prayer. In addition, the Dragon Boat Festival has many nicknames, such as: good afternoon, section, fifty, May Day, bath orchid, sections, days, to la, poet, dragon, etc. Although different name, but overall, the local people's feast with different customs or more.The Chinese Dragon Boat Festival, is over 2,000 years of tradition, region, because many nationalities, plus many stories, so not only produced many different section, but also has the same throughout the custom. It is the main content: hang kui took his daughter, like her, ghost ship, hide, esther YeFu midday midday, hanging calamus, grass, swim, diseases, peiwei feels ashamed: and the fight, dragon boat racing, strokes, swing, give children XiongHuang, drinking realgar wine with sweet, eat bread and wine, WuDu salty zongzi and seasonal fruit, etc, in addition to the superstitious color has already disappeared gradually activities, other has spread all over China and neighbouring countries. Some activities, such as dragon boat racing, has been a new development, broke through the time and geographical boundaries, become an international sporting event.

🐉 🛶 🌊 Today is one of the major festivals in Chinese culture, the Dragon Boat Festival, or Duan Wu Jie. 🌊🛶 🐉 You may or may not know that the festival dates back over 2000 years. According to legend, people celebrate this day to honor the great poet Qu Yuan. Here is an interesting question I often get from my students, especially the youth I used to teach: So Qu Yuan jumped into the river and died. Why do people still love and honor him so much? Very good question, isn’t it? Here’s the thing: Qu Yuan’s death is rooted in his deep love for his country and his despair over its corruption and impending downfall. Despite his efforts to reform the government, he faced opposition from corrupt officials. His honest counsel was rejected, and he was eventually exiled by the king. Even in exile, he continued to care for his country and wrote some of his most famous works, expressing his sorrow and concern for his country’s future. When he learned that his country had been conquered, he felt that he could no longer serve his country. In profound despair, he jumped into the Miluo River and drowned himself. According to the legend, the local people who admired him raced out in their boats to search for his body and threw sticky rice dumplings into the river to distract fish from eating it. This tradition evolved into the Dragon Boat Festival, where dragon boat races are held, and Zongzi (sticky rice dumplings) are eaten to honor Qu Yuan’s memory. Understanding a bit of the history and political background of the hero, there are probably three simple reasons why Qu Yuan is celebrated: 1. Qu is celebrated for his deep love and loyalty to his country. 2. His literary contributions, particularly his poetry such as “Li Sao” (The Lament), are considered some of the greatest in Chinese literature. 2. Qu Yuan is seen as a symbol of integrity and righteousness. His refusal to compromise his values, even in the face of personal loss and exile, has made him a revered figure. Fun fact: a. It’s a 3-day public holiday in China since 2008 b. The festival is also a significant event in Singapore, Malaysia, Indonesia, and other countries across the world, particularly in areas with large Chinese communities. Have you tried Zong zi (Sticky rice dumplings) before? Do you like it? 🤔 Happy Dragon Boat Festival! Duān wǔ jié kuài lè! 🐉 🎉 Ellie

July is La Guelaguetza, a month-long celebration of Oaxaca’s indigenous cultures! Pulled from the Zapotec language, the word “Guelaguetza” is usually interpreted as the "reciprocal exchanges of gifts and services" and the celebration is the largest ethnic and cultural festival in Oaxaca. Throughout the month, the eight regions of Oaxaca share their various music, dance, art, and food traditions in small gatherings throughout the state, coming together for a large celebration in Oaxaca City. A tradition spanning centuries, La Guelaguetza has grown into a must-see tourist experience. As it grows, it remains a cornerstone of Oaxacan and Mexican culture and its preservation is the primary focus of the communities that participate. At Maguey Exchange, we serve as a dynamic bridge between the past, present, and future of the agave spirits industry. Our core mission is to disseminate the rich culture and traditions of mezcal and other artisanal spirits to a broader audience, maintaining the authenticity of their roots while innovatively integrating them into the digital economy. We're dedicated to resolving the challenge of merging modern communication and community engagement methods with time-honored cultural festivals like La Guelaguetza. It's a delicate balance we're privileged to maintain as we strive to preserve heritage, foster a future-forward approach, and revolutionize the way consumers participate in the industry. Read more about our approach in our post, “The Reciprocal Exchange Of Tradition And Advancement” available now: https://lnkd.in/ecJqZSqr. #SpiritsSupplyChain #TechInSpirits #AgaveTraditions #MagueyExchange

Inspire Pinners to create the ultimate festival experience!🎶 Festival season is in full swing and Pinners are more than ready. For them, the festival grounds are where live music, energetic crowds, and vibrant atmospheres collide. That’s why Pinners are 41% more likely to attend multiple festivals this summer than users of other platforms! Be there for these different personas and opportunities: 🚘The road-hitters - see festivals as a welcome excuse to experience new places 💄The style icons -  express individuality through unique fashion and beauty styles ⛺The prepared realists - check their lists twice for rain attire, camping gear and sun protection Want to support Pinners in their plans? Have a look at this short overview of some of the biggest festivals in Germany and contact us to learn more! Pride - dates vary for each city! Rock am Ring & Rock im Park (7.6. - 9.6.) Hurricane & Southside (21.6. - 23.6.) Open Air St. Gallen (27. - 30.6.) Splash! (4.7. - 6.7.) Melt (11.7. - 13.7.) Open Air Frauenfeld (11.7. - 13.7.) Deichbrand (18.7. - 21.7.) Nature One (2.8. - 4.8.) MS Dockville (16.8. - 18.8.) Zürich Open Air (23./24.8. and 30./31.8.) #pinterestads #pinterestforbusiness #socialmediamarketing #trend #paidads #digitalmarketing #digitalmarketingstrategy #festivals #digitalmarketingagency

In less than a week, China will celebrate 端午节 Duānwǔ jié aka the Dragon Boat Festival. But do you know about the origins of this holiday? Or how it's celebrated? Find out in the following article! Written by Eden L. for the Culture Yard blog

The Lantern Festival  (traditional Chinese: 元宵節;  simplified Chinese: 元宵节; pinyin: Yuánxiāo jié),  also called Shangyuan Festival (traditional Chinese: 上元節;  simplified Chinese: 上元节; pinyin: Shàngyuán jié),  is a Chinese traditional festival celebrated on the fifteenth day of the first month in the lunisolar Chinese calendar, during the full moon. Usually falling in February or early March on the Gregorian calendar, it marks the final day of the traditional Chinese New Year celebrations.  As early as the Western Han dynasty (206 BC–AD 25),  it had become a festival with great significance. During the Lantern Festival, children go out at night carrying paper lanterns and solve riddles on the lanterns  (traditional Chinese: 猜燈謎;  simplified Chinese: 猜灯谜; pinyin: cāidēngmí).  In ancient times, the lanterns were fairly simple, and only the emperor and noblemen had large ornate ones. In modern times, lanterns have been embellished with many complex designs. For example, lanterns are now often made in the shape of animals. The lanterns can symbolize the people letting go of their past selves and getting new ones, which they will let go of the next year. The lanterns are almost always red to symbolize good fortune. The festival acts as an Uposatha day on the Chinese calendar.  It should not be confused with the Mid-Autumn Festival;  which is sometimes also known as the "Lantern Festival" in locations  such as Indonesia, Malaysia, and Singapore. Lantern Festivals have also become popular in Western countries, such as the Water Lantern  Festival held in multiple locations in the United States.

The Mooncake Festival, also known as the Mid-Autumn Festival, is one of the most important traditional festivals in Chinese culture, celebrated on the 15th day of the 8th lunar month, when the moon is believed to be at its fullest and brightest. It carries cultural, familial, and historical significance. Beyond its association with the harvest and family, the festival carries historical significance. For instance, it is said that during the Yuan dynasty, rebels used mooncakes to conceal secret messages as part of their plan to overthrow the Mongol rulers. The cultural significance of rebels using mooncakes to conceal secret messages during the Mid-Autumn Festival is rooted in one of the more intriguing legends surrounding the festival, which is linked to a pivotal moment in Chinese history during the Yuan Dynasty (1279–1368). While there is limited historical evidence to support this tale, it remains one of the most beloved stories associated with the Mid-Autumn Festival. It adds a layer of depth to the tradition of sharing mooncakes, as each one symbolizes not only family reunion and the full moon but also the possibility of revolutionary change, cleverness in adversity, and the enduring spirit of the Chinese people. Symbol of Resistance and Unity: The use of mooncakes as a tool for rebellion transformed the pastry from a simple festive treat into a powerful symbol of resistance against foreign rule. This story imbues the mooncake with more than just culinary or festival significance—it becomes a symbol of national unity, intelligence, and resilience in the face of oppression. Preservation of Cultural Identity: The legend illustrates how cultural practices, like the giving and receiving of mooncakes, were used not just for festive purposes but also as a way to preserve Chinese identity and defy foreign rulers. The Mongols did not understand the full cultural significance of the mooncake, allowing it to become an unexpected tool for rebellion. In this way, the story reinforces the idea that cultural traditions can serve as a form of subtle resistance and survival under foreign domination. Continuing Symbol of Hope and Strategy: The mooncake legend has also come to symbolize strategic thinking and hope in difficult times. It demonstrates how a simple, everyday object, when infused with cultural significance, can be turned into a vehicle for change. In the modern era, the story is often cited as an example of clever leadership and grassroots organization. Happy Mid Autumn Festival Everyone!! May the glow of the moon illuminate your path with joy and prosperity.