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Four styling and display tips to build a successful estate department in your store 1. Arrange by color Doing this “draws the eye into a case and holds the customer’s attention longer,” suggests MetalMark’s Mary Leppert. The display “can be from a range of different periods, which teaches clients they don’t have to stick with one era.” 2. Combine estate with complementary newer designers “Temple St. Clair, Single Stone, Elizabeth Locke and Marla Aaron, all inspired by history, mix well with antique pieces in the store,” says Rhett Outten of Croghan’s Jewel Box, who often pairs or layers estate items with modern ones in her displays. “Some of our contemporary designer collections give a nod to the past, seamlessly mixing in with antique and vintage pieces,” affirms Laura Freeman of Broken English Jewelry. 3. Distinguish the antiques “Our antique and vintage jewelry is housed together in a special section of the store,” says Outten. “We then curate by category. We also use antique boxes when possible for special pieces and have signage explaining [the pieces’] significance.” 4. Get creative “There are no rules when it comes to combining modern and estate,” says Randi Molofsky of For Future Reference. “You can show an 1890s cuff with a modern Harwell Godfrey bangle, or a major 1960s collar necklace with a Buddha Mama Hamsa pendant.” Any other tip you'd like to add? Read Beth Bernstein's full article at https://lnkd.in/dzixdPTC #vintagejewelry #estatedealer #jewelrystore Images from MetalMark; Broken English; Croghan's Jewel Box; For Future Reference

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Yashodhar Kumar Kamat

Diamond grader and jewellery qc at Nowel jemes

2mo

I agree

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