Rapid Delivery Analytics’ Post

Every business needs a plan B to stay ahead when competitors try to mimic strategies. Zepto's approach of introducing 10-minute grocery delivery led to innovations like gift packs and electronics delivery within the same timeframe, setting them apart. By continually evolving and focusing on unique selling points, companies can maintain their competitive edge and drive growth. #BusinessStrategy #Innovation #CompetitiveEdge

FMCG Giants Go Digital-First for Mass Market Boom! Big brands like Parle, Emami, Dabur, and HUL are targeting budget-conscious shoppers online! 😅 To capture the growing online market, these FMCG leaders are offering: - Lower-priced digital-first products (think Rs.70-90 packs vs Rs.120+) - Bundles to increase online order value - Mass-market toothpaste & baby care launched directly to consumers Why the shift? - Reduce online selling costs - Boost sales volume - Cater to the growing online customer base (e.g., ITC sees 31% of sales from e-commerce!) What's next? 😮 Expect more digital-first products hitting mainstream stores soon. FMCG companies will likely offer a mix of premium, mid-tier, and mass products online to increase average order value. What do you think? Is this a smart move for FMCG companies? #FMCG2024 #FMCG

In the FMCG sector, product sampling stands as a time-honored strategy, proving its worth across decades as an effective means to introduce consumers to new offerings. This age-old tactic, deeply rooted in the principle of 'try before you buy,' has continually evolved. What's fascinating is how this traditional approach has found new vigor and relevance through partnerships with quick commerce platforms. Today, brands are leveraging the speed and personalization capabilities of quick commerce to deliver samples directly into the hands of consumers, alongside their routine grocery orders. This modern twist not only breathes new life into the classic sampling technique but also amplifies its benefits. Brands can now ensure that their samples reach a highly targeted audience, based on sophisticated data analysis of past purchase behaviors and preferences. Tailoring samples based on past purchases not only delights customers but also makes them feel understood and valued. This personalized approach fosters a deeper connection with the brand, enhancing loyalty and brand awareness #productsampling #LinkedInNewsIndia

We're Direct Wholesale, a premium online wholesaler for FMCG. Founded in 2018 by seasoned FMCG industry experts, our goal is to simplify wholesale buying and ensure reliability. As greyentrepreneurs, we collaborate with top talents in e-commerce. Our dedicated teams, from frontline staff to backend experts, are exceptional. While profitability is important, we prioritize creating enriching experiences. We're connecting with manufacturers, suppliers, buyers, logistics teams, seamless payment gateways, and social influencers to build a community where happiness outweighs profits. Our aim is to foster compassion, passion, truth, and fairness in our ecosystem. Join us in making the world a better place. We may not have billions or crypto stashes, but our commitment to positive change drives us forward. #Directwholesalesg #fmcgwholesaler #fmcgexporter #globalbrands #fmcgbrands #Singaporeexporter #globaltrade #fmcgindustry #fmcgmarketing #fmcgcompanies #fmcgsales

Packman's FMCG Highlights for the Week Important changes in the FMCG industry, including market trends, new product launches, and calculated business decisions, are highlighted in Packman's weekly report. Britannia Industries Limited's Q1 results, Colgate-Palmolive's first quarter, Dabur's ascent, and the most recent product advancements are the main updates. Insights into consumer behavior and industry dynamics are offered by the research, assisting players in staying informed and making calculated decisions in the ever-evolving FMCG sector. Follow Pouch today! Pouch app is coming for your mobile devices soon. Article sourced from WhatPackaging by PrintWeek India #pouch #pouchapp #pouchnews #news #newsapp #newsupdate #packaging #packagingnews #packagingindustry #industry #industrynews #industryinsights #insights #updates #flexiblepackaging #fmcg ➕

https://lnkd.in/d6YRBHuz voting lines for FMCG MARKET INDIA KING ZEPTO? D MART? FMCG KING WHO? Zepto Sets Sights on the Throne: Can They Outrun DMart? #dmart #zepto #BIGOBASKET UNIVERSITY OF SALES #SALESACHIN The Indian FMCG landscape is heating up! A new challenger, the quick commerce (q-commerce) leader Zepto, has emerged, boldly declaring its intention to dethrone the reigning champion, DMart, within the next 18-24 months. This sets the stage for a thrilling race that will redefine customer convenience in the FMCG space. Zepto's Recipe for Disruption: Speed Demon Deliveries Zepto promises a game-changer: lightning-fast delivery of groceries and essentials within minutes This unprecedented convenience factor is likely to resonate with busy urban millennials and Gen Z who prioritize speed over physical store visits. Hyperlocal Focus To ensure rapid deliveries, Zepto strategically places micro-warehouses in densely populated areas. This hyperlocal approach allows them to cater perfectly to the needs of time-pressed city dwellers. Data-Driven Decisions Unlike traditional stores, Zepto leverages the power of data analytics. By predicting customer needs and optimizing inventory management, they ensure they have what customers want, exactly when they want it. DMart: The Established FMCG Giant However, dethroning DMart, a $30 billion titan with a vast physical store network, is no small feat. Here's why DMart remains a formidable force: Brand Loyalty DMart has cultivated a loyal customer base by consistently offering high-quality products at competitive prices. This trust and loyalty are not easily replicated Economies of Scale DMart's established supply chain and bulk purchasing power allow them to offer competitive pricing, making them a go-to option for value-conscious shoppers. The While Zepto's potential for growth is undeniable, the future of FMCG retail might see a more nuanced scenario: Zepto's Target Audience Busy urban millennials and Gen Z who prioritize convenience and speed are likely to embrace Zepto's offerings, making them a strong contender in this segment. DMart's Stronghold Value-conscious shoppers who appreciate the in-store experience, bulk-buying options, and brand loyalty are likely to remain loyal to DMart. Zepto's Growth Trajectory: Factors to Consider Whether Zepto can significantly close the gap with DMart depends on several key factors: Expansion Strategy Scaling their hyperlocal model efficiently across different cities will be crucial for Zepto's national ambitions. Can they maintain their speed advantage as they expand geographically? Maintaining Delivery Speeds As Zepto expands, ensuring consistent delivery within their Product AssortmentBroadening their product range beyond essentials to include a wider variety of groceries could attract a larger customer base and compete more directly with DMart Zepto's Recent Funding Boost

Last chance to reserve your spot for July 11th exclusive webinar on gaining your international business in China's e-commerce market! Our experts Jackie Lee, Nancy Lewis are hosting this webinar. 🔦 Explore New Marketplaces: Our experts will share insights on consumer shopping trends on Tmall and market expansion strategies for platforms like douyin(China tik tok owns by ByteDance) and Little Red Book( Chinese Instagram). 📈 Digital Growth Strategies: Learn how to overcome growth plateaus with innovative omnichannel digital strategies. 📢 Event Promotions: Discover the secrets behind successful event promotions, including the renowned 618 shopping festival, and unlock the potential for double-digit business growth overnight. Don't miss out on this valuable opportunity! Let's bulk up and accelerate your business in China. Here is the registration link: https://lnkd.in/gtThR-iX #FMCG #alibaba #tmall #douyin #tiktok #PDD #Temu #festival #ecommerce #socialcommerce #livecommerce #Double11 #healthcare #vitamin #beauty #consumers

Reflecting on Lazada's 9.9 campaign & timing across '21 to '24: 1. Moving from 'authenticity' to 'beyond brands' merchandise & 'mega brands' in past few years, this year's campaign is all about 'switching to the better sale' ~moving from category growth to share gain! 2. The start on 8.9 for 9.9 this year marks the start of the mega season sales in an advanced mode - a first in the #ecommerce channel! Let's hope the season lives up to new records being set..

A developing sub-channel play within the larger general trade ecosystem, which seems to be getting traction for brands and favour from consumers. Yet another level of competition for the Kirana stores. Or a possible way to collaborate and grow ? #retail #India #generaltrade #kiranas

This goes to show you that growth at all costs is the name of the game for now. It’s very difficult to manage fmcg in India without “super stockists” since you are relying on companies that are pure simple there to distribute. That eats in to margins and you end up having to set higher prices or MRPs to make any money. Cash flow is definitely more important o survival in India and that’s why the professional investors look for when funding or investing in consumer goods in India. There is a dep culture of payments taking long (getting paid here within 30 days consistently is a miracle let’s be honest). Every one owes someone else long term and there is always some new player or existing player ready to fill the gap you fill by refusing to supply a stockist or retailer or aggregator. Then you don’t get paid until they run out of credit with the company that “replaced” you. IRS a vicious cycle. I’m confident it will change but it’s too easy to behave irrationally with no consequences. There is limited consumer protection and large enterprises take advantage of their size and scale. Business is business but there are still some business-culture issues that must evolve. It’s happening with the corrections in company and stations valuations but it will take time. Honasa Consumer Ltd. Mamaearth Boston Consulting Group (BCG) McKinsey & Company #retail #google #amazon #flipkart #distribution #sales #supplychain #stockist #valuation #payments #culture #business Google Amazon Flipkart #cashflow #finance