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“What if every time we see someone take a step towards or away from our brand, we join them to share a moment of joy, to see them on their way to whatever unlikely place they might end up next?” Global Chief Strategy Officer Shiona McDougall describes how to more holistically and effectively target the 8 billion complex and nuanced potential customer journeys through a tactic that remains largely overlooked—creating joy.

Creating moments of joy in the unlikely journey - RAPP.com

Creating moments of joy in the unlikely journey - RAPP.com

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