“What if every time we see someone take a step towards or away from our brand, we join them to share a moment of joy, to see them on their way to whatever unlikely place they might end up next?” Global Chief Strategy Officer Shiona McDougall describes how to more holistically and effectively target the 8 billion complex and nuanced potential customer journeys through a tactic that remains largely overlooked—creating joy.
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How to more holistically and effectively target the 8 billion complex and nuanced potential customer journeys through a tactic that remains largely overlooked—creating joy!
“What if every time we see someone take a step towards or away from our brand, we join them to share a moment of joy, to see them on their way to whatever unlikely place they might end up next?” Global Chief Strategy Officer Shiona McDougall describes how to more holistically and effectively target the 8 billion complex and nuanced potential customer journeys through a tactic that remains largely overlooked—creating joy.
Creating moments of joy in the unlikely journey - RAPP.com
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Our Global Chief Strategy Officer Shiona McDougall about how to look at customer journeys and how to generate business results through special moments - of course after getting the basics right of connecting data, content and orchestrate the right decisioning logic.
“What if every time we see someone take a step towards or away from our brand, we join them to share a moment of joy, to see them on their way to whatever unlikely place they might end up next?” Global Chief Strategy Officer Shiona McDougall describes how to more holistically and effectively target the 8 billion complex and nuanced potential customer journeys through a tactic that remains largely overlooked—creating joy.
Creating moments of joy in the unlikely journey - RAPP.com
rapp.com
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Yes, it's a buzzword— and 🐝engagement🐝 is also a critical element in keeping your brand relevant. So let's get clear on what engagement truly is and explore how we can add real value to our interactions. Our latest article dives into the different types and metrics of engagement - and how we can leverage each to keep the conversation flowing. Read on here: https://bit.ly/3S4HxTF #engagedaudience #marketingstrategy
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Marketing Executive at Lee Group (Lee Brothers Fencing) | Worked as a Social Media Associate at National Book Trust | Ex NSDC-International
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐚𝐜𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐚𝐲: 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐡𝐨 𝐟𝐞𝐞𝐥 𝐚𝐧 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐯𝐞 𝐚 𝟑𝟎𝟔% 𝐡𝐢𝐠𝐡𝐞𝐫 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐯𝐚𝐥𝐮𝐞. Brands like The Coca-Cola Company don’t just sell drinks, they sell happiness, nostalgia, and togetherness. It’s that emotional tie that keeps people coming back for more, generation after generation. Lesson? Marketing isn’t just about products, it’s about making people feel something. When you connect with your audience emotionally, you build loyalty that lasts. What brand has you hooked because of an emotional connection? #MarketingFacts #EmotionalMarketing #BrandLoyalty
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👋 Marketing Specialist/Owner 🦋 Helping your brand stand out and thrive in a competitive landscape by leveraging the latest in digital marketing trends and time-tested traditional methods.
Perception. The way we perceive the potential of marketing a product is evolving. I had the opportunity of listening to a podcast that confirmed what I have reported as one of the initiatives for brand loyalty this year. What is that you ask? Bring the emotional aspect to the marketing of a product. The gentleman being interviewed is the Chief Marketing & Communications Officer and President of Health care for Mastercard. His name - Raja Rajamannar. I quote: "Now a product is very very easy to replicate, particularly given the technological advancement and the speed in terms of go-to-market is actually rapidly rising. So, with the result of which people can replicate your product with equivalent or better functionality in a heartbeat. So if you want long term disruption, if you want long term differentiation at a competitive advantage, you have to connect emotionally. The emotional connection is what marketing is all about. It's about emote...generate the right emotions, engage consumers in a very compelling fashion and hold them close to you as a brand." I believe this to be absolutely true. I would underline 'engage' and highlight 'community' So, how are you going to keep your community close to you? Let's meet and discuss the perception of brand loyalty and how it can work for your brands' marketing success #marketing #brandloyalty #community #engagement The picture below was an illustration of a logo I was thinking of using for me. The M for Marilyn was incorporated into the Martini glass, the P was incorporated into the olive skewer and the hat has been part of my brand for years so why not have it dangle on the side of the M. A little out there, but then so am I (sometimes).
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We attended an insightful American Marketing Association Virtual Conference, where we gathered our takeaways that were too valuable not to share. Here’s what we learned. Maintaining a disruptive edge in today’s market “Every brand should be a disruptor.” — Justin Norman, Global Director of Creative Strategy at Spotify. And we agree. At Storyhorse, we're committed to helping brands uplift their audiences and disrupt the marketplace. Complacency is where brands go to die. - Position your brand to build discoverability and engagement in unexpected places. Always try to win, even if it’s at your own game. - Push past your previous achievements, continue innovating and ensure your brand never settles. Mold breakers win battles. Tastemakers win wars. - Aim not just to be different, but decisively influential. Putting the consumer at the heart of your brand strategy “Making true connections is a source for sustainable growth. Putting the human at the heart of our strategy we know is a recipe for success.” - Kate Schardt, VP Global Insights Capabilities & Partnerships, PepsiCo. Recognize multifaceted identities - Acknowledge the diverse roles individuals play in their daily lives—from consumers to media audiences—and tailor your strategies to these identities. Building brand identity beyond the logo “Every customer-facing action is a brand moment.” - Courtney H., Director of Global Brand Campaigns & Product Launch, Dell Technologies. Internal culture reflects externally - Embrace a brand-centric culture by ensuring every team member embodies the brand’s values. We’d love to hear from you. How is your brand disrupting norms, putting consumers at the center, and shaping its identity beyond the logo? Share your strategies and insights with us! #BrandStrategy #Innovation #AMAConference #MarketingTrends #Disruption
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Here’s why consistency beats perfection Waiting for the perfect post is a trap. The brands that win are the ones who show up consistently. Every post doesn’t need to go viral. Just keep showing up, keep providing value, and watch your engagement grow. #ConsistencyIsKey #BrandGrowth
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“Mold breakers win battles. Tastemakers win wars.” Justin Norman I just LOVED this recent virtual conference that focused on branding and was hosted by the American Marketing Association! It’s always great to hear other perspectives in the industry. What is your brand doing to shake things up in the industry? Spill the 🫖. #creativeagency #brandingagency #keytakeaways
We attended an insightful American Marketing Association Virtual Conference, where we gathered our takeaways that were too valuable not to share. Here’s what we learned. Maintaining a disruptive edge in today’s market “Every brand should be a disruptor.” — Justin Norman, Global Director of Creative Strategy at Spotify. And we agree. At Storyhorse, we're committed to helping brands uplift their audiences and disrupt the marketplace. Complacency is where brands go to die. - Position your brand to build discoverability and engagement in unexpected places. Always try to win, even if it’s at your own game. - Push past your previous achievements, continue innovating and ensure your brand never settles. Mold breakers win battles. Tastemakers win wars. - Aim not just to be different, but decisively influential. Putting the consumer at the heart of your brand strategy “Making true connections is a source for sustainable growth. Putting the human at the heart of our strategy we know is a recipe for success.” - Kate Schardt, VP Global Insights Capabilities & Partnerships, PepsiCo. Recognize multifaceted identities - Acknowledge the diverse roles individuals play in their daily lives—from consumers to media audiences—and tailor your strategies to these identities. Building brand identity beyond the logo “Every customer-facing action is a brand moment.” - Courtney H., Director of Global Brand Campaigns & Product Launch, Dell Technologies. Internal culture reflects externally - Embrace a brand-centric culture by ensuring every team member embodies the brand’s values. We’d love to hear from you. How is your brand disrupting norms, putting consumers at the center, and shaping its identity beyond the logo? Share your strategies and insights with us! #BrandStrategy #Innovation #AMAConference #MarketingTrends #Disruption
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Ready to boost visibility and drive engagement? Let your brand lead with a strategy that works. Let’s take the next step together!
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Strategy and Growth Delivered in CPG, FMCG, Wines & Spirits, Food & Beverages | Brand | Marketing | Exports | Innovation | Internationalization | Board Advisor | NED | Coach | Mentor
How do top consumer brands beat the competition? 👇 They Master the '𝗠𝗼𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗧𝗿𝘂𝘁𝗵.' The consumer journey is not a straightforward path but a series of Moments of Truth that influence decision-making. By focusing on these moments, brands can make meaningful connections, deliver value, and build a lasting legacy in the hearts and minds of their customers. In an increasingly competitive market, those who adapt their strategies to meet and exceed the needs of the digital-savvy consumer will set themselves up for continued success and growth. Your thoughts are welcome! 💭 Do you have other strategies for fostering meaningful consumer connections? Let's continue this conversation in the comments.👇 #momentsoftruth #marketing #branding
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