RAPP’s Post

"By adopting this centaur-like approach—where human ingenuity and AI work together—brands can create dynamic campaigns that capture attention and drive results in today’s fast-moving marketing world." RAPP UK Chief Creative Officer Al Mackie discusses how human ingenuity and AI can coexist in creative marketing with Thrive Global.

We've RAPPed up our 2nd Annual Day of Service and we couldn't have had a more rewarding experience initiating a little bit of positive change in our local communities around the U.S. We partnered with organizations like the Boys and Girls Club, Habitat for Humanity, local shelters, food pantries and even national parks! Check out some of the memories below and get inspired to keep making a difference all year 'round.

RAPP Chicago is hiring a master of coordination Account Director to apply agency offerings to solve client business problems, own relationships with client stakeholders, and drive agency operations. Learn more! https://bit.ly/3U6Pt84

“One thing the Super Bowl is good at is sort of taking the pulse of the Zeitgeist.” Global Chief Creative Officer Troy Hitch looks ahead to Super Bowl LIX with Brand Innovators, predicting how brands will leverage record ad spend to make their spots stick.

How can marketers balance the need for personalization with the growing demand for user privacy? Director of Data Science Rashi Jain, Ph.D explains how cohort-level targeting, enhanced by machine learning, can offer a solution for the future of personalized marketing with MarTech Series.

RAPP San Francisco said goodbye to summer and hello to fall by 'putt'ing their skills to the test with a few rounds of mini golf, drinks, and quite a few rounds of laughter. Check it out! ⛳

We're pumped to announce that SVP US Healthcare Strategy Lead Erica Kraus has been shortlisted for Advertising Week's Future is Female Awards, recognizing women who are defining the future of the marketing and creative industries. Fingers crossed for more good news!

Global Chief Marketing Sciences Officer Amit Deshpande offers a user's guide for navigating AI adoption with step by step recommendations for marketing leaders.

It's official—we're pleased to finally introduce you to our new Global CEO, Jeannine Falcone! "I’ve loved seeing RAPP’s evolution and how their deep roots in data have allowed them to emerge as a leader in the precision marketing space. I look forward to getting to know the team and seeing what we can accomplish." Needless to say, we're excited for this new chapter as well. Learn more on Campaign US below.

We’re so excited to feature Manahil Subhani as our Individual of the Week! Manahil is a Jr. Account Manager with RAPP MENA and has been with them for a year and counting. When she's not at the office, she loves discovering new coffee shops and indulging in extra sweet iced lattes. Admittedly, she also spends hours scrolling through TikTok and remains on top of the latest trends and creative content. Manahil's favorite thing about the marketing industry is the way consumer behavior constantly shakes things up. What works today could be outdated tomorrow and the challenge of staying ahead of the curve is what makes it exciting! One of the most exciting trends she's seen lately is the beauty industry's activations and pop ups creating experiences that engage customers on a deeper level, blending tech with fun and creativity—they are setting the bar high for innovation in marketing. Manahil stands up for individuality by embracing all forms of expression. "I love supporting people in how they choose to show up in the world. It’s all about celebrating those personal touches that set each of us apart!" Thanks for everything you do to make RAPP great!