Did you know that #OOH reaches more young audiences, for longer, than any other channel? #UK #IPAO #EffectiveOOH
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What you see is what you get! #OOH (public media) builds trust (vs private media) through costly signalling. The broadcast nature of OOH increases the desirability of products through cultural imprinting. #IPAO #OOHTheDigitalPrimer
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#OOH is the digital primer. 👀 Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. Clear Channel UK have packed their new platform, The Insight Store, with top-notch research & insights, all easily accessible in one spot. Get started by clicking the link below: 👇 https://okt.to/EiylCF Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD #IPAO #OOHTheDigitalPrimer #MediaStrategy #MediaBuying
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#OOH is the digital primer. Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD #IPAO #OOHTheDigitalPrimer Global
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#OOH is THE digital primer. Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD #IPAO #OOHTheDigitalPrimer
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OOH doesn't just answer an awareness objective. OOH has a place across the funnel! Awareness - absolutely! Consideration - sure thing! Conversion - you bet! Speak to your OOH planner who can advise your clients on the best OOH formats to fulfil your full funnel objectives.
Did you know that #OOH doesn't just build brands over the long term, it is also proven to drive short-term sales, online AND offline. #IPAO #EffectiveOOH
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📢 Did you know that Out-of-Home is the responsible choice? 💷 Almost 50p in every £1 spent in OOH goes back to the local community 🌍 Not only does it mean the channel benefits communities, but it’s also a great way for brands to tangibly 'do their bit'. #RealWorldImpact #IPAO #ooh #outofhome
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Watch Live : The 7th edition of e4m Media ACE Awards! Recognizing Indian Media Agencies and their People for their work and their contribution to the Advertising Industry. #e4mawards #mediaagency #independentagency #OOH #programmatic #influencermarketing #digitalmarketingagency
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Launched by JR East Marketing & Communications Inc. (jeki), MASTRUM emerges as a revolutionary platform boasting one of Japan's grandest ad inventories, envisioning over 400,000 ad spaces. Infused with cutting-edge technology and exclusive data, this avant-garde platform propels the digital metamorphosis of diverse media landscapes, including the vibrant realm of domestic out-of-home (OOH) media. MASTRUM goes beyond by introducing innovations such as the "visualization of advertising cost-effectiveness" and the "automation of media transactions," adding unparalleled value to the market. We curate advertising brilliance across a spectrum of media, from nationwide railway companies to dynamic street ads, the vast online world, and even the immersive Metaverse. Our mission is clear: to provide advertisers with not just effective but extraordinary advertising solutions and empower media owners to forge fresh avenues for captivating ad placements. #OOH #OOHmedia #DOOH #DOOHadvertising #Advertising #Japan #jeki #MASTRUM
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What a way to get on the giant trend. Relevant and on time.
Love creating Bold campaigns with our partner agency Ogilvy South Africa JHB for our brave client KFC_SA ! #TheBoldNewTaste #KFC #mindshare #tiktok #ooh #digital
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Maximum impact, minimal output.👀 As a one-to-many channel, OOH emits less carbon per impression than all other media measured. KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the #OOH industry produces the least amount of carbon emissions per impression: https://okt.to/ViTHDX #IPAO #RealWorldImpact
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