Helping insurance sellers attract, delight, and win more clients (and find joy while doing it).
Sweet, sweet low-hanging fruit. When client retention failed, a new opportunity would open up in the following years. Re-acquisition. AKA Winbacks. P & C is a tough grind. It can be a game of volumes, win-today and lose-tomorrow. But far too many Producers lick their wounds after they lost business. A few years ago, I experimented with Winbacks. Partly because my reach out list ran dry and partly because I had major cold call reluctance. I figured calling old clients was less scary than calling strangers. And it was. It also provided a list of clients who bought from me before. Which is a HUGE indicator of willingness to buy from me in the future. Do you focus on Winbacks? What does your re-acquisition strategy look like today? #Insurance #InsuranceIndustry #InsuranceAgent #InsuranceBroker
Great post, David Rashty! In the maze of chasing new leads, we shouldn't overlook the goldmine of previous relationships. Thank you for sharing this 👏🏼
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5moRetention is huge for us, especially in this market. It's why we focus so much on making sure we're responsive to the clients who need a rewrite or want to look at other options due to high rate increases. If we don't handle that, someone else will. Is 90% a standard benchmark, or simply used for your example?