Shaping Perceptions in the Indian Automobile Industry
India's automotive market is complex, where brands and customers influence each other's choices. In this landscape, the fate of vehicles, crafted with significant R&D investment, is determined by various factors, posing challenges to companies in achieving desired outcomes.
The ICE (Internal Combustion Engine) category, comprising Petrol, Diesel, and CNG, reflects this complexity. CNG, often viewed as a cost-effective option due to its good mileage and affordable refills, has traditionally been associated with base or mid-spec variants. However, CNG models may sacrifice boot space, impacting their suitability for long journeys and leading customers to perceive them as city cars or cheaper alternatives.
Maruti Suzuki India Limited successfully introduced CNG models to the mass market, appealing to middle-class Indians seeking fuel efficiency, affordability, and low maintenance costs.
Recognizing the evolving needs of customers, Tata Motors identified an opportunity to offer safety-focused CNG models in top-spec versions, addressing a gap in the market. Innovations like dual-tank CNG systems and AMT Automatic gearboxes have propelled Tata Motors to the top of sales charts, enhancing customer choice and convenience.
With an eye on the future, Tata Motors is poised to launch a groundbreaking dual tank CNG-powered version of its Nexon SUV in the coming month, equipped with a Turbo engine – a first in its class. This move is expected to further elevate sales and redefine brand perception.
In conclusion, success in the automotive industry requires a holistic approach to perception management. Companies must prioritize customer value and ensure that owning their products is a rewarding experience.
https://lnkd.in/g-RfztpP
#AutomotiveIndustry #BrandPerception #Innovation #CustomerValue #TataMotors #MarutiSuzuki #NexonSUV #CNG
Mahindra Group, Hyundai Motor India Ltd., Kia India, Morris Garages India,