Ravi Abuvala’s Post

Why Your Ideal Clients Won't Watch Your VSL but Will Spend Hours on Social Media Here’s a question: why won’t your dream clients spend 10 minutes watching your video sales letter, yet they can scroll through YouTube or social media for hours? It comes down to one thing: storytelling. Platforms like YouTube pull people in with a story arc—they build curiosity, suspense, and address specific pain points that draw you in. They make you feel something, and that emotional hook keeps people watching. Most video sales letters I’ve seen are the opposite. They’re bland, feature-heavy, and fail to engage viewers on an emotional level. They talk about features and facts but lack the story that makes someone want to stick around. Instead of listing features, create a story. Take your ideal clients on a journey from where they are now to where they want to be. Show them the transformation and paint a picture of what their life could look like after working with you. I just wrapped up a free training that breaks down our $25 million video sales letter framework. If you want access, comment “formula” below, and I’ll send it your way.

90% of the Questions on Your Sales Calendar Are a Waste of Time After optimizing thousands of sales funnels, I see businesses consistently fall into one of two traps with their sales calendar: 1. They don’t ask enough—they just collect a name, email, and phone number, letting anyone book a call, even if they’re not a good fit. 2. They ask too much—they make prospects fill out 10+ questions, practically an essay, before they can get on a call. This creates friction and drives away qualified leads who don’t want to jump through hoops. The key is finding the balance. Here’s what works: collect the basics like name, email, and phone number, and then add 2-3 multiple-choice questions to prequalify leads. These should be strategic, quick-to-answer questions that filter out unqualified prospects without frustrating the serious ones. A balanced approach streamlines your process, keeps the right people on the calendar, and reduces wasted time. Are you making it easy for the right prospects to book calls?

Sales Calls Are Dead—Here’s What 98% of Businesses Are Doing Wrong Most businesses still rely on sales-led growth—where prospects are required to hop on a call with a sales rep to learn anything meaningful about a product or service. But here’s the problem: no one wants to talk to sales reps anymore. The last thing your prospects want is to be forced into a call just to get basic info or pricing. If you’re requiring a sales call as the first step, you’re likely missing out on countless deals. Instead, take a page from the software industry and embrace product-led growth. This approach lets prospects try something for free before they ever speak to a salesperson. In our world, that “free thing” is organic content. By publishing valuable YouTube videos, Instagram Reels, or LinkedIn content, you’re allowing potential clients to experience your expertise firsthand. They get a feel for what working with you would be like, and they’ll come to you ready to buy—without needing a hard pitch. #SalesStrategy #ContentMarketing #ProductLedGrowth #BusinessGrowth #SalesCalls

How I Make $350 Every Time Someone Pays $97 The math might not add up right away, but here’s how it works: upsells. When someone joins Scaling School, our membership site with over 800 monthly paying members, they start with a $97 offer. Instead of stopping there, they’re guided through a sales funnel with additional offers at different price points: $197, $897, and $2,000. Not everyone takes each upsell, but a good percentage do—and that adds up. On average, every person who pays $97 ends up spending around $350 as they go through the funnel. And here’s the best part: that extra revenue is almost pure profit. By offering more value with strategic upsells, you’re maximizing each customer’s lifetime value without needing to acquire new ones. This is one of the simplest ways to boost your revenue from existing leads and get the most out of each sale. If you’re not using upsells in your funnel, you’re leaving money on the table.

Steal This Marketing Tactic from Loom to Boost Your Business If you’ve ever visited Loom’s website or seen one of their ads, you’ve probably noticed a key focus in their messaging: Loom is on a mission to kill all meetings. It’s a strong, memorable stance immediately telling visitors what they’re about. They take it one step further by including a real-time counter on their site that shows how many hours of meetings have been “saved” by using Loom. So, how does this work? Loom estimates that for every hour of video sent, users save an hour-long meeting. The counter quickly shows potential customers the tangible impact Loom has already had. With millions of hours saved, it’s a powerful, data-backed point that resonates with people looking for time-saving tools. Here’s how you can use this strategy for your own business: 1. Identify a Key Metric that Matters to Your Clients This should be something your clients care deeply about. For instance, if you’re in fitness, it could be pounds lost or inches trimmed. In finance, it could be ROI or total earnings. This number needs to align directly with your client’s goals. 2. Track and Display the Data Start tracking this metric across your current clients. Not only does this show you have the systems in place to measure results, but it also demonstrates that your methods work. Present this data to new potential clients, whether it’s on your website, in ads, or in your marketing materials. 3. Use the Data to Strengthen Your Marketing Message Just like Loom, having a powerful number front and center proves to new clients that you consistently deliver results. It builds trust and reassures them that they’ll benefit from the same results you’re promoting. The bottom line? Show potential clients exactly what they can gain by working with you. It’s one thing to claim you can achieve results—backing it up with clear, data-driven evidence makes all the difference.

If I Had to Fire Everyone in My Company and Keep Just One Person, It’d Be My Executive Assistant In just the past week, my executive assistant has managed my entire life outside of business. She handled everything from getting my car towed and repaired, coordinating movers for my new place, dealing with my lease, and even arranging for a boat purchase and inspection. It’s easy to overlook the role of an executive assistant, but here’s the reality—she frees me up to focus on the highest value activities in my business. She takes care of every random task that comes up, things that don’t need a full-time hire but still consume valuable time. With her on my team, I don’t get bogged down in the details. She handles my email, assists with payroll, and manages all the daily tasks that could otherwise disrupt my focus. The result? I’m able to dedicate my time to what drives revenue and growth.   So, if you’re scaling a business, invest in an executive assistant who can take those low-level tasks off your plate. That’s the real leverage.

If You Had to Guess Where 50% of Our Sales Come From, What Would You Say? LinkedIn? Instagram? Facebook Ads? You might be surprised to know that half of our sales come from YouTube. Here’s why we love YouTube for generating leads and sales: 1. YouTube Pays Us to Advertise Unlike other platforms, YouTube actually pays content creators. So, while I’m building my brand and reaching new prospects, I’m also earning ad revenue. It’s like being paid to advertise my own business. 2. Binge-Watching Potential YouTube creates a binge-watching experience for viewers. If someone finishes one video, YouTube suggests another relevant video from my channel, keeping them engaged. This allows prospects to build a connection with my content and increases the chances they’ll convert. 3. Long-Term Value Some of my best-performing videos are from 2022, and they’re still driving leads, calls, and sales today. When you create a YouTube video, it works for you over the long term—generating sales long after you’ve hit “upload.” If you’re not using YouTube as part of your sales strategy, you’re missing out on a powerful tool for building long-term, passive sales.

How to Make 50 Unique Ads in Under 10 Minutes Here’s a quick strategy we’ve been using to streamline our ad creation process: After reviewing the data, we found that 95% of viewers don’t watch past the first 3 seconds of an ad. So instead of creating 50 totally unique ads from scratch, we focused on the part that actually matters—the hook. Here’s how we do it: 1. Create 25 Unique Hooks We design 25 different three-second hooks that grab attention. These are quick, high-impact intros that pull the viewer in right away. 2. Use 2 Main Body Videos Then, we create two solid body videos that contain the core message or offer. These are straightforward and consistent, focusing on the value or benefit we want to convey. By combining each of the 25 hooks with the 2 body videos, we instantly get 50 unique ad variations—all in less than 10 minutes. The takeaway? Focus on the part of the ad that matters most, then repurpose and scale.

How I Made $1.4 Million in Less Than 60 Minutes I recently made $1.4 million in under an hour, and the best part is all it took was 320 slides and a room full of 200 people Here’s how I did it: 1. Deliver Massive Value First For three full days, I overloaded the audience with value. By the time I made my offer, they had already received so much that they understood the depth of what I was bringing to the table. 2. Take Your Time with the Offer Most people rush through a 10-15 minute pitch. I took a full hour. I broke down every benefit, and I made sure they knew exactly what they’d gain by working with me. 3. Go Big with the Price I pitched a $50,000 offer. You might think that’s extreme, but when you create an offer that’s worth $500,000, $50k becomes an easy decision. It’s about making the value so clear that the price feels like a no-brainer. The result? $1.4 million in 60 minutes. And for the first time, I’m giving access to the exact pitch I used to make it happen. If you’re interested, comment “Pitch” below, and I’ll send it your way.

Why I Love It When People Unfollow Me We’re way too focused on follower counts and likes. But I’ve learned that what matters isn’t how many people follow you—it’s who follows you. I create content for a very specific type of person: the 1% who resonate with my message. So, why would I expect everyone else to stick around forever? In fact, I sometimes make content that’s designed to push away people who don’t fit that mold. I’m not here to cater to the masses—I’m here to connect with the few who truly get it. When people unfollow, it just means the content is doing its job: attracting the right audience and repelling the wrong one. Don’t be afraid to create content that speaks directly to the people you want to reach, even if it means losing a few along the way. P.S. I'm looking for entrepreneurs who want to build a profit-producing, content machine for their business. This is perfect if you have a high-ticket offer that's priced $3k+ minimum and you want to diversify away from the volatility of paid ads. If that's you, learn more about our offer here: https://lnkd.in/ghpar9J2