David #beingcategorical about #pricing, when challenging the Goliath. A local coffee outlet senses an existential threat, in the theatre of an International airport of Hyderabad, from a multinational company-#Nestle #Nescafe. It promptly drops the price of its coffee (or Tea) to ₹60/-per cup. Mystery shrouds the status of the Nescafe outlet. The story doesn't end here. After inflicting a price attack, the local coffee outlet is scoring big time, encashing on its geographical neighbourhood to this mega brand (customer walks towards Nescafe outlet, finds it shut, heads to next outlet to have coffee/tea). Many times, local outfits operate nimble footed, owing to their flat out management style. #Local vs #glocal vs #global or #Simbly #Nimbly yours. In Zump® Expand. Sales. Capability. , many such stories get regaled.
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Passionate Digital Marketer | Specializing in Performance and Paid Media | Inspiring Others Through Motivational Writing and Empowering Content.
4.5 Crores in a month 😲 Did you heard about it Rameshwaram Cafe everybody thinks that this business started 2 years ago and overnight archives success. But what most people don't know is the 10 years back story of the founder Ragvendra Rao then his partner Divya Ragvendra Rao. Ragvendra actually started making Dosas on a street side Rekdi. And what got me curious when I read about him for the first time, was when he was serving Dosas and speaking in English, this guy is an engineering dropout and from there he worked for years together. From the selling the dosas in the street to starting an another brand, which is scaled up to 10+ outlets, and then walking out of that brand purely because he didn't align with the value system of his co-founder and then started Rameshwaram cafe.so most people thinks its an overnight success, it actually 10+ years of hard work,dedication and absolute passion for creating positive customer experience. Here are four reasons why Rameshwaram Cafe in Hyderabad is famous. 1. Consistency: The cafe maintains strict quality control and uses fresh ingredients. They avoid using baking soda in their food, ensuring a consistent taste across all outlets 2. Freshness: They are extremely particular about the freshness of their food. Interestingly, none of their outlets have refrigerators, and they prepare everything fresh. 3. Efficient Service: Despite the long queues, the service is quick. From getting a token to enjoying your meal, it takes less than 15-20 minutes. 4. Unique Offerings: They offer a blend of traditional and modern South Indian delicacies, with a special emphasis on using ghee instead of oil. #marketing #personalbrand #cafe #digitalmarketing #growth
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While it is still pretty early days, it’s no exaggeration to say that the race to the top between the two homegrown brands has gradually come to define the new wave of coffee culture in India. And the timing couldn’t be better. A near-bankrupt Cafe Coffee Day, a pioneer of the country’s coffee culture, has shut down a number of its outlets. In fact, two Blue Tokai cafes in Delhi today stand where stand where CCD once used to run its cafes. But there is a bigger rival: Starbucks. The US coffee giant poses the most formidable challenge to the local specialty coffee players. Apart from this, there are a few other premium, albeit smaller, specialty coffee brands like Araku Coffee and Subko Coffee Roasters. However, going by the market trends and latest investments, Blue Tokai and Third Wave seem to be the apple of investors’ eyes. India’s specialty coffee battle heats up While Blue Tokai Coffee Roasters is known for its steadfast focus on introducing new blends, Third Wave Coffee has gotten this far on the back of its expansion strategy Read more at: https://lnkd.in/dcCNnmJr #india #coffee #bluetokai #thirdwave #araku #subkho #consumer #demand
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Business management Student| Christ University| Ex-Finance Research intern at Coal India (Ministry of Coal, Govt. of India)
Starbucks >>> library A while earlier, I went to Starbucks under the influence of group study and a much awaited monsoon weather. If your friends plan a similar visit names like Blue Tokai Coffee Roasters, Starbucks, Costa Coffee, Third Wave Coffee and Nestlé (Nescafe) are bound to pop up. In a country of tea drinkers relying on cheap, hot and sweet tea, what has attracted the emerging preference for costly beverage? It is cafe's who have brought this product into foray. Entrepreneurs like Matt Chitharanjan (Founder, Blue Tokai) have found a gap in the market, and believe that customers in high tier cities can acclimate to ambience of a cafe and taste of freshly brewed coffee. And this hunch and intuition has developed a complex supply chain consisting of upstream coffee bean estates to packers and roasters culminating into cafes brewing those beans into beverages. Some numbers to indicate this industry's strong future prospects: from 2017 to 2023, the specialty coffee segment grew at a CAGR of 7.6%, with a market size of $304 million. And from 2024 to 2027, this segment is expected to grow at a 31% CAGR. This implies a market size of $1.2 billion by the end of 2027. Leading Third Wave Coffee groups, founded by Sushant Goel and Blue Tokai Coffee Roasters, now have 183 outlets in India and recently received $80 million in new funding. And these two companies alone intend to open over 300-400 locations in the coming years. Reflecting a strong investor sentiment towards this market. In fact, the entry of medium-priced players has seen Starbucks India launch the Picco coffee segment at low prices, to compete and hold its market share. As disposable incomes rise in Tier 1 and 2 cities, us a soon to be younger working population seeks novel experiences. These trends also attracted Pret A Manger and Tim Hortons to India. #coffee #privateequity #starbucks
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There is obvious curiosity around the growth of the coffee market in India, one of the world's largest tea-drinking nations. Ankur Bisen, Senior Partner & Head - Consumer, Food & Retail at Technopak Advisors, who is also our esteemed retail analyst, provides thought-provoking insights in a recent Financial Times article. He astutely notes that the market for coffee is "restricted by geographies, incomes, and households" - a nuanced observation that highlights the challenges and opportunities in India's diverse socio-economic landscape. As international coffee chains like Starbucks India, Costa Coffee and Pret A Manger aim to expand their footprint, understanding these local market dynamics becomes crucial. Dive into the article to gain more insights from Ankur's expert analysis. #ThoughtLeadership #CoffeeMarket #India #MarketAnalysis #ConsumerBehavior #RetailInsights #CoffeeIndustry #EmergingMarkets #IndianMarket #TechnopakAdvisors #StarbucksIndia #CoffeeCulture #MarketTrends Third Wave Coffee Blue Tokai Coffee Roasters Cafe Coffee Day READ THE COMPLETE ARTICLE AT: https://lnkd.in/g39sQqFP
India’s brewing coffee battle pits Starbucks against Pret for share of growing market
ft.com
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Starbucks has launched its first coffee experiential store in India, located at Punjabi Bagh, New Delhi. The store offers sixteen global specialty coffees and exclusive beverages inspired by Kerala, Maharashtra, and Meghalaya. Customers can personalise their coffee and experience the AeroPress brewing method for the first time in India. The store is open daily from 8 AM to 11 PM. #cafe #coffee #qsr #expansion #news #latestnews Starbucks India LinkedIn News India Linkedin News Ashu Agrawal
Starbucks opens first-of-its-kind coffee experiential store in India
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Expanding access to Nespresso in India may bring excitement to some, but it's crucial to critically assess the implications, especially in the context of India's weak waste management and disposal processes. While Nestlé's entry into the Indian market may satisfy coffee enthusiasts, it raises questions about the company's commitment to sustainability given concerns about the environmental impact of single-use coffee pods. Additionally, the accessibility of Nespresso may exacerbate socioeconomic disparities, catering to a niche market that may not align with the broader needs of Indian coffee consumers. India faces significant challenges with waste management and disposal, reflecting systemic issues that impact public health, environmental sustainability, and overall quality of life. Weak waste management infrastructure, limited resources, and ineffective policies contribute to this pressing problem. One of the primary issues is the lack of comprehensive waste collection systems, particularly in rural areas where infrastructure is often underdeveloped. Even in urban centers, collection services may be inconsistent or inadequate, leading to the accumulation of waste in public spaces, streets, and waterways. Furthermore, the segregation of waste at the source is not widely practiced, resulting in mixed waste streams that are difficult and costly to manage, complicating recycling efforts and exacerbating environmental pollution. Inadequate landfill capacity is another critical concern, with existing landfills often lacking proper lining and containment measures, leading to groundwater contamination and soil degradation. Additionally, the practice of open dumping contributes to air pollution and poses health risks to nearby communities. The informal sector plays a significant role in waste management, with waste pickers collecting and sorting recyclable materials from landfills and streets. While their work contributes to waste diversion and recycling, it also exposes them to hazardous conditions and perpetuates socioeconomic vulnerabilities. Addressing India's waste management challenges requires a multi-faceted approach, including investment in infrastructure, public awareness campaigns promoting waste segregation, and the implementation of effective policies and regulations. Collaboration between government, private sector, and civil society stakeholders is essential to develop sustainable solutions that protect both public health and the environment.
Big news - Get ready to say Pranaam to a new morning brew! Today, we announced that we’re bringing Nestlé Nespresso SA to coffee lovers in India. The first Nespresso boutique will open in Delhi (before expanding to additional cities), and we’ll offer Nespresso coffees both out-of-home and in-home, including through #ecommerce, by the end of 2024. We’re honored to get to share our obsession with extraordinary coffees and deeply-embedded sustainability 💚 ☕ Find out more: https://lnkd.in/dMVhZ_9p
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PGDM (ABM) 2024-26 || MANAGE, Hyderabad || Member, Qurio Club MANAGE || B.Sc.(Hons.) Agriculture || TNAU '23
This homegrown brand is brewing up a challenge for Starbucks in the Specialty Coffee market 🚀 🚀 Blue Tokai Coffee Roasters, a rising star in the Indian coffee scene, is giving established international brands a run for their money. Wondering what makes them unique? Let's dig deeper 🔎 ✅ 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚𝐧 𝐜𝐨𝐟𝐟𝐞𝐞 📍 Unlike many roasters focused on global beans, Blue Tokai puts a spotlight on high-quality coffee beans sourced from India. 🔆 This elevates the profile of Indian coffee and offers a unique taste experience for discerning palates - Financial Express ✅ 𝐅𝐚𝐫𝐦-𝐭𝐨-𝐜𝐮𝐩 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 💯 They prioritize direct relationships with coffee growers. This ensures fair trade practices and access to exclusive, traceable beans with distinct flavour profiles. ✅ 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 👑 Blue Tokai caters to a niche audience who appreciate exceptional quality and is willing to pay a premium for it. ⏳ This focus on craft and experience creates a loyal customer base who value the distinct flavors, compared to the wider reach and affordability of brands like Starbucks. ✅ 𝐌𝐨𝐝𝐞𝐫𝐧 𝐈𝐧𝐝𝐢𝐚𝐧 𝐚𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜 🎯 Their packaging and cafes showcase a modern, Indian aesthetic, setting them apart from competitors. 💡 The peacock logo connects them to their Indian roots, while the design keeps the focus on the coffee itself. Blue Tokai's success highlights the growing demand for specialty coffee in India, with a focus on quality, traceability and a distinct local touch. 😎 Do you think homegrown brands like Blue Tokai can redefine the coffee experience in India? Share your thoughts in the comments! Sources - Business Insider, YourStory Media #specialitycoffee #indiancoffee #bluetokai #coffeerevolution
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Independent Communication Consultant and content Specialist. Visiting Faculty at Xavier's Institute of Communication Mumbai.
HOW FILTER COFFEE BRANDS ARE BECOMING POPULAR ACROSS INDIA. Once a filter coffee drinker you will be always be one and get addicted. I know of people who love to have many small cups of filter coffee in a day. Authentic filter coffee comes with great decoction. Infact the beauty of filter coffee depends on the process you follow to prepare the decoction. You need to choose the right coffee powder and the use the traditional filter vessel with minimum chicory content to get the best decoction. But here again different people have different ratios for chicory. Actually, in the good old days many houses in Mumbai use to buy the coffee seeds and then roast it at home and grind it manually. But that era has vanished and now people go for ready-made coffee powder. Today even multinationals like Unilever and Tata’s are marketing the traditional filter coffee. While there are several local brands in South but these multinationals have also stepped up their production and making deep inroads in the various markets. They also offer the closest to filter coffee which is the instant form with brands like Sunrise and Bru. But now sure how much that can match the authentic filter coffee decoction process. Today there are several brands of coffee powder floating in the market. But most of the traditional restaurants source their ingredient from South as their consumption is very high. Mysore Concerns, Jayanti Coffee, Kanan Coffee, Kothas and Narasus are some of the brands that are popular in South and Mumbai. The MNCs because of their reach and heavy spending power are visible in many outlets. But the true coffee drinker will never shift his coffee blend and will stick to the local brand that he has been drinking. For some the coffee powder comes from their ancestors and they follow and stick to what their ancestors follow. But in today’s time there is a shift happening there and many go for ready made coffee blend for convenience and lack of time. With the coffee consumption climbing up we can see more regional brands launching their variants and entering newer markets. We have also seen Starbucks and Barista going aggressive on their outlets which clearly shows the consumption of coffee going up. So conversations over coffee is on the rise. #filtercoffee #instantcoffee #authentic #conversations Ganesh Raman Puneet Das Akansha Srivastava
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UK-based food and organic coffee chain Pret A Manger has opened up its new outlet in Delhi. Pret A Manger | Reliance Brands Limited | Dhiraj Singh Click on the link below to know more... #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing
Reliance’s Pret A Manger opens new outlet in Khan Market, Delhi - India Retailing
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Linkedin Top Retail Leadership Voice I Chief Business Officer @Ecommerce Platform I Ex-Cardekho, Management Consulting & Entrepreneurship into Fashion, Beauty & Lifestyle I BW40U40
Blue Tokai is Riding the Third Wave of the Coffee Market In India, coffee has evolved through three significant waves, each representing a different phase in how we enjoy this beloved beverage. For many years, coffee was synonymous with instant blends like #Bru and #Nescafé, dominating over 70% of this market. The second wave hit in the 1970s when Starbucks took the U.S. by storm, and in the 1990s, Cafe Coffee Day (CCD) introduced café culture to India, albeit still treating coffee as a commodity. The third wave, however, is a game-changer, focusing on specialty coffee. This revolution began in the U.S. in the 2000s and was brought to India by Matt Chitharanjan , who started roasting specialty coffee as a passion in his fiancée's Gurgaon flat, laying the foundation for Blue Tokai Coffee Roasters. Five Facts About Coffee Market:- ✅ Coffee is the second most consumed beverage globally, after water ✅India ranks as the 6th largest producer of coffee in the world, with Karnataka, Kerala, and Tamil Nadu contributing over 95% of the production; More than 70% of India's coffee is exported ✅The Indian coffee retail chain market is valued at 5000Cr ✅Despite the global average of 200 cups per capita annually, India's consumption lags at just 20 cups per person per year ✅The cost of a cup of coffee outside the home ranges from INR 200 to 400, making it a luxury lifestyle product The coffee market in India is set to explode : ☕ Specialty coffee: Catering to affluent customers, brands like #BlueTokai and Third Wave Coffee are leading this charge 🥤 Innovation and affordability: Companies like Subko and abCoffee are pioneering new products to make coffee more accessible to the masses. 💰 Over the last two years, more than 30 specialty coffee companies have raised over $130 million in venture capital Blue Tokai is at the forefront of the third wave of coffee in India, setting new standards for #specialtycoffee and raised ~$80mn so far. The company is obsessed with delivering a high-quality product across the entire value chain—from cultivating and sourcing to roasting and making brewing both affordable and enjoyable for coffee lovers. Though starting as a pure product company, Blue Tokai’s cafés have become a significant part of its strategy, serving as a channel to educate, acquire, and deliver an #omnichannel experience, they currently contribute 70% of the company's revenues, which includes ~20% delivery. The remaining 30% is evenly split between B2B (offices) and B2C (home consumption), both of which present substantial growth opportunities. The company is strategically aiming to expand consumption at home and in offices, areas that represent a significant opportunity for growth outside the café environment. Do you think other players like Third Wave & ab Coffee can catchup?
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