Ravi K. Darbha’s Post

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Here to Learn. Founder CEO Zump App

David #beingcategorical about #pricing, when challenging the Goliath. A local coffee outlet senses an existential threat, in the theatre of an International airport of Hyderabad, from a multinational company-#Nestle #Nescafe. It promptly drops the price of its coffee (or Tea) to ₹60/-per cup. Mystery shrouds the status of the Nescafe outlet. The story doesn't end here. After inflicting a price attack, the local coffee outlet is scoring big time, encashing on its geographical neighbourhood to this mega brand (customer walks towards Nescafe outlet, finds it shut, heads to next outlet to have coffee/tea). Many times, local outfits operate nimble footed, owing to their flat out management style. #Local vs #glocal vs #global or #Simbly #Nimbly yours. In Zump® Expand. Sales. Capability. , many such stories get regaled.

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