Raw Edge’s Post

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Shortlisting for Golden Egg finals aka Kuldmuna (one of the most prestigious marketing and comms awards in Estonia) means a great deal for us. The visual narrative of Raw Edge has evolved over time, but the overarching idea has been exactly what the name signifies: raw, rebellious and a touch of edgy - unapologetically different inside out. Like ourselves. Initially, Raw Edge featured fitness ladies on the label, but based on Tehnopol’s feedback, we broadened our approach, extending our appeal to a much wider audience all ages looking for a delicious yet healthy alternative for sugar laden or artificially flavored beverages. Today, our 4 flavours are complemented by Britt Ressar's bespoke creations, tailored exclusively for us—personal, profound, and aesthetically captivating. HABLE disainiagentuur has seamlessly woven all these elements together through their consistently excellent collaboration, giving tangible form and expression to our ideas. A partner who not only comprehends your vision but also enriches it with their expertise. Tomorrow is the day🤞 Check for more: https://lnkd.in/dt7tT7XS #packaging #gooddesign #kuldmuna #shortlisted #rawedge #hable

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