Ray Howard’s Post

Big idea: capturing the emotion at the heart of BBC Two. Celebrating the ideas and people I worked with. Next up: the launch of the new identity for BBC Two, created by Stuart Radford, Suzanne Neal, Katherina Tudball, Erik Brattested, Jim Prior, Andi Davids and John Shaw. The radically diverse, and radically different identity system puts contrasting emotions at the heart of the experience. Infinite in mood and expression, and every bit as unpredictable as the cutting-edge content on either side of the iconic curve. Created in collaboration with BBC Creative and some of the best British and global animators and artists, including FutureDeluxe, Aardman, Conlan Normington, The Mill, David McLeod and Ari Weinkle, who had full license to express the idea of the brand in their own unique interpretation. Music by Alex Baranowski. Winner of numerous creative industry awards, including D&AD Yellow Pencil, Cannes Lions International Festival of Creativity, The One Club for Creativity and New York Festivals. #bigidea #bbc #creativity https://lnkd.in/eDtnX4Pd