Raymond Phan, PMP®’s Post

Radical ownership of your brand… Next time in Texas, make a trip by Torchy’s for some world class tacos… And check out their artwork… Here’s where the commissioned a piece playing off The Persistence of Time. Can’t wait to see their version of The Scream. Own your brand… amplify your brand… It matters! #leadershipqualities #salesandmarketing #growthstrategy

The Grimace Effect: How do you know when NOT to market something? I had the opportunity to join Mets CMO Andrew (Andy) Goldberg at Citi Field for a talk about #Marketing the New York Mets. One of the most interesting things he said about the Grimace phenomenon was: "When we saw it take off, we knew that it needed to stay fan driven. If we tried to push it too hard ourselves as it was happening, it would lose its organic impact." A great lesson on riding the wave of your customers' enthusiasm and how sometimes putting customers in the drivers seat is the best marketing strategy.

Communicating your brand's value, benefits, and reason to believe can be a daunting task, especially in highly regulated industries. However, Buckley's has managed to do it brilliantly with their iconic ad campaign. The ad beautifully captures the emotions and delivers a powerful message: "Buckley's cough syrup tastes awful and it works." The ad's success lies in its authenticity and relatability. It doesn't try to sugarcoat the unpleasant taste of the syrup but instead embraces it as a necessary evil. As marketers, we can learn a lot from Buckley's approach. By focusing on authenticity, relatability, and humor, we can create campaigns that cut through the noise and connect with our target audience. So, the next time you're struggling to communicate your brand's value, take a page from Buckley's playbook and embrace what makes your product unique. Omar Abedin | Erika Bornshin | Kamran Tariq | Syed Ali Imam View the ad here: https://lnkd.in/dzCrDMMz

🚀 The latest episode of “3 Tiny Questions” has launched with Andrew (Andy) Goldberg, CMO of Your New York Mets! ⚾ Up your professional xWAR as Andy knocks it out of the park on all things marketing and advertising. Just in time for spring training 🌴 , it’s time to grab some popcorn 🍿 and take in the action as TiNY's Tom Christmann, Mike Rovner and Michael Stoopack deliver a few cookies and curveballs to the man behind the marketing of our beloved hometown team. 🧢 Listen now at 🔗 https://lnkd.in/eUw3GRFF and get the inside baseball insights on Andy’s experiences with the NYM, at ad agencies, working on brands like Nike, PepsiCo and Levi's, and his time putting his imagination to work as CCO of GE and SVP at American Express. This one’s going to extra innings as we explore: 1/ Marketing a team and tradition to a tech-savvy fan base 📱 2/ How to maintain consistency for a brand that changes day-to-day and season-to-season, on and off the field 📅 3/ The ways agencies can be better partners in times of change 🙀 Got a burning question❓ or a guest suggestion? Reach out to us at michael@tinyadagency.com. 🧠 Don’t forget to subscribe and share this episode within your network 🫣. #3TiNYQuestions #MarketingLeadership #LFGM #NewYorkMets #baseball #marketing #advertising #adagency #CMO #sports #sportsmarketing #tinyismighty

LET'S GO METS! LET'S GO METS! LET'S GO METS (and Yankees!) ⚾⚾⚾⚾⚾⚾⚾⚾ Thanks to Andrew (Andy) Goldberg for sitting down with a few old friends to chew some fat about baseball, marketing and why it's important to invade your clients' offices. Also... please subscribe to our youtube channel after you watch this delightful episode of Three TiNY Questions. https://lnkd.in/eWKcB7b8

There is nothing I love more that subtle marketing. In letting the story and the cinema capture the moment. And I think Burberry have just about done it. It's always Burberry weather. 1. It's perfectly released at this time of year, as the weather takes a downturn into darkness gloomy mornings and early nights in the UK. 2. It highlights the one thing Burberry is best at. Coats and jackets. Everyone and anyone knows that print. 3. It pulls at what the UK is best known for and celebrates. The countryside. 4. Lastly, the cast, no one incredibly showy or obnoxiously loud. Well curated, smart, successful talent. And as a director, I love that it's a series of shorts, all with their own narrative, allowing for the audience to spend more time immersed in the brand. From an advertising POV, it gives you so much more content to play with, more touch points and more opportunities to take advantage of the cast following. As Daniel Lee takes the helm of Burberry to revitalise the brand in its current down turn over the last few years, I think the decision to lean into cinema and storytelling will ensure the legacy lives on over the hope for a one off stand out moment. Clever advertising is the kind that stays with you even when you've finished scrolling and can say something, loudly, by being quiet. Watch it for yourself and tell me what you think!

When your team is so aligned, you even start dressing alike…right down to the leopard shoes! Twinning on presentation day and had a great time talking all things marketing with our new owners in town for initial training this week! Big things ahead for this group- love welcoming new people to the Senior Helpers family! 💪🏻🔥📈💙💜 #marketing #homecaremarketing #franchisemarketing

Buc-ee's, Ltd. Partnered with the CMT Awards in Austin to showcase brand presence via Buc-ee the Beaver. If you're not familiar Buc-ees is running a Monopoly in Texas and has expanded across the US with their innovation to the Gas Station experience. The brand has been built upon their mascot, good eats, and exceptional customer service. Imagine how many more pounds of Beaver Nuggets will be sold because of this partnership? 🤑 Yet, there will be a last click attribution marketer who tells us that you can’t track this marketing effort. There are times you either believe in the brand or you don’t. Buc-ees will continue their dominance because they believe in the brand and they aren't afraid to take calculated risks when going all in with it. #partnerships #marketing #brand

If you haven't checked out MasterClass yet, it's highly recommended. They offer fantastic marketing classes by experts like Martha Stewart, Mark Cuban, and Kris Jenner. At around $150 per year, it's worth every penny. #VincentBrandGo #MasterClass @Marketing #DigitalMarketing #Austin #MarthaStewart #MarkCuban #KrisJenner

🍀 Happy St. Patrick's Day from The Marketing Posse! 🍀 🌟 Transform challenges into opportunities and make every day your lucky day. Let's march towards success together! 💚 #stpatricksday #marketingteam #marketingexperts