RB2B’s Post

3 Reasons Your Paid Ads Suck (And How to Fix Them RIGHT NOW) Your landing page is probably optimized. Your ad copy is probably sharp. But you're still not seeing the conversions you want. Why? Because even the best campaigns can't guarantee 100% conversion rates. Here's the harsh truth: Most of your paid search clicks are vanishing into thin air, leaving you wondering, "Where did my money go?" Here's how to fix this with a 3-step action plan: 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗘𝘃𝗲𝗿𝘆 𝗩𝗶𝘀𝗶𝘁𝗼𝗿: NO MORE guesswork. Use website identification tools like RB2B to unmask those anonymous visitors. Know who clicked on your ad, how long they stayed on your landing page, and what they were interested in. 𝗛𝘆𝗽𝗲𝗿-𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽: No conversion? No problem. You now have their LinkedIn profile. Reach out with a personalized message or video, referencing their search term and demonstrating that you understand their needs. 𝗦𝗽𝗲𝗲𝗱 𝗶𝘀 𝗞𝗲𝘆: Search intent is asking for speed . The faster you follow up, the higher your chances of conversion. Use AI tools or a VA to automate personalized outreach at scale. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁 Higher conversion rates than ever before. You build relationships with actual decision-makers. Paid search Ads are now a lead-generating machine. Want to turn your paid search ads into a lead-generating machine? Then you need to stop letting valuable leads slip through. It's that simple.

"Inbound-led outbound," or allbound. I've been seeing these terms a lot recently on outbound LinkedIn. It's a strategy we recently started using for our partners at CH Growth Partner that has made it 10x easier to book calls with warm leads you never knew you had. It's a simple concept: 1️⃣ Make social media content 2️⃣ Increase your website visitors & profile viewers (along with current users) 3️⃣ Segment & outreach to this audience knowing they looked at your stuff Their are only a few simple tools you need to do this. For your website: A. RB2B to extract your website traffic (visitors) data B. LinkedIn Sales Navigator & Smartlead to message & email them For your LinkedIn profile: A. LinkedIn Sales Navigator to filter out your profile viewers B. Apollo.io Prospeo or Hunter.io for scraping their emails C. Smartlead to reach out to these viewers Some have said that content does not matter in regards to outbound. This process easily disproves that.

Since I joined Gearheart.io, our bizdev department has been gaining momentum, and we’re quickly leveling up with some great tools for organizing work and sales. SmartSuite: Literally a tool for any workflow. It is convenient and pleasant to customize. It's doubly nice that it was named 2024 SaaS Startup of the Year by Startup Grind, and Gearheart helped Jon Darbyshire build it. Breakcold: We’ve been using it actively in the past few months. I really appreciate the product’s vision, especially compared to outdated CRMs that still think sales are all about emails and calls. Check out founder Arnaud Belinga 🧊🔨’s reviews — he explains it well. RB2B: We recently started testing it, and it’s very convenient. Now, I get the LinkedIn profiles of people who visit our website right into Slack. We quickly identify our ICPs and add them to the CRM. Founder Adam Robinson shares great use cases, so give it a try if you haven’t already. Clay: A must-have for salespeople, as you can find any prospect information. By the way, it pairs perfectly with RB2B. GigRadar.io: Upwork is a tough space to navigate, but Gigradar makes it easier to stand out and be faster. Aomni: A very cool product to make prospects research. The AI here genuinely assists rather than just churning out standard message templates. David Zhang, well done, and I am happy to see you growing. Folderly: The best tool for boosting email performance. It’s fantastic to see products from Ukraine gaining success. Vladyslav Podoliako, Michael Maximoff, you rock, guys! Reply: The product that makes outreach and email campaigns super simple. I've been using it for years, and I love that the product always has visible updates and new useful features. Which of these products do you use? Add to the list!

I turned website visitors into hot leads with this inbound-led outbound workflow. Here's the step-by-step playbook for you to copy. Everyone's talking about inbound-led outbound. But what does it actually mean? Let me break it down for you with a real-life workflow: 1️⃣ Visitor lands on your website 2️⃣ RB2B identifies them 3️⃣ Clay enriches & qualifies 4️⃣ AI crafts a personalized message 5️⃣ lemlist automates LinkedIn outreach 6️⃣ You close deals 💰 (with Attention 😉) Result? 45% connection acceptance rate with a fully automated process. No more cold outreach to strangers. You're reaching out to people who've already shown interest. Want a deep dive into each step of this process? We are hosting a free webinar next week to break it all down with Adam Robinson from RB2B. Comment "Automated" below, and I'll send you the details. See you there 🙌