RBN eco’s Post

🌿 Curious about Digital Product Passports (DPPs)? DPPs are transforming transparency and sustainability in business. Interested in a demo to see how they can benefit your organization? Comment below or DM me to schedule a demo session and explore the future of traceability! #DigitalProductPassports #DPP #Sustainability #Innovation #Blockchain #CircularEconomy

#DigitalProductPassports can drive anxiety and confusion about how to ensure compliance, but also excitement about the endless possibilities of consumer engagement throughout a product lifecycle. And - of course - about the intended benefits of having the data and insights to enable a truly circular fashion industry. It was a pleasure discussing DPPs with the talented Brooke Roberts-Islam, who has summed up everything you need to know in this article for Vogue Business. If you want to know more you can get an in-depth understanding of DPPs and how to prepare in our guide "Unlocking DPP - The Why, What and How of Digital Product Passports", also authored by Brooke. Link in the comment below. https://lnkd.in/dzApRAxi

Digital Product Passports are the new must have of the future,as over 62.5 billion of them will be issued by 2030. Read more about it in our recent article: https://lnkd.in/d2fZmV6X #digitalproductpassport #ddp #sustainability #responsibility #transparency #fashion #consciousness #2030 #greentransition

You've probably already thought about sustainability in the context of fashion e-commerce, but have you considered the role Size & Fit plays? In a few quick and easy steps, you can reduce your online store's carbon footprint resulting from returns and exchanges. Choose a solution that, in addition to providing a great shopping experience, also works to reduce the environmental impact of fashion e-commerce. #getitright #sizeandfit

As consumers demand more transparency, digital passports are becoming essential for fashion brands. Discover how these tools provide detailed sustainability data, build trust, and ensure compliance with global regulations. Learn how Green Story helps brands leverage digital passports to showcase their commitment to sustainability and gain a competitive edge in the market. Read more below. #FashionTransparency #Sustainability #DigitalPassports #LCA #GreenStory #CircularEconomy #ConsumerTrust https://lnkd.in/gKP_vesR

Confused about #DigitalProductPassports? Don't worry, we've got you covered! Our new blog post explains everything you need to know in a simple, straightforward way.

Wrote about the power of data in decision-making across fashion, and the value of well-thought-out brand partnerships. Have a read below 🌺 #substack #loewe #lyst

Discover how Digital Product Passports (DPPs) are set to transform the fashion industry by providing detailed supply chain information and enhancing sustainability. This integration aims to empower consumers with better product knowledge, fostering more informed and eco-friendly purchasing decisions. As the EU prepares to mandate DPPs by 2030, now is the time for fashion brands to start adopting this technology to ensure transparency and compliance. Read more: https://bit.ly/3ULYdju

Ever wondered why giants like Matches Fashion are faltering, while direct-to-consumer fashion brands are growing? In an era where authenticity rules, the narrative is shifting. The middleman, once a convenience, now stands as a barrier between the creator and the consumer. Here's why 👇🏻 💡Direct Engagement: Customers crave a story, a connection that only direct engagement can satisfy. Purchasing directly from a brand offers a peek into the brand's soul, something third-party retailers struggle to replicate. 💡Customization and Personalization: Direct-to-consumer brands excel in offering tailored experiences. From personalized shopping experiences to custom-fit clothing, these brands are setting a new standard that traditional retailers find hard to match. 💡Speed and Innovation: Without the constraints of third-party processes, direct-to-consumer brands are nimble. They adapt quickly, innovate, and bring products to market at a pace that leaves traditional retailers playing catch-up. 💡Sustainability and Ethics: Today's consumers are more conscious of their purchases. Buying direct often means more transparency around sustainability and ethical practices, aspects increasingly influencing purchasing decisions. Less road or air miles direct from factory to home. But what does this mean for the future of fashion retail? It's a wake-up call. A signal that the fashion industry is evolving and that adaptability is key. For brands, it's an opportunity to reassess and realign with the modern consumer's values and expectations. For consumers, it's a richer, more meaningful way to engage with the brands they love. Be a part of their story. Anybody agree/disagree?

As someone who understands the interconnectedness of fashion systems, digital product passports are not just a future concept—they’re a tangible shift in how we operate. With new regulations, we’re building the infrastructure to track each product’s journey, from sourcing to recycling. This isn’t just about meeting compliance; it’s a real opportunity to foster transparency and trust. How we choose to communicate this data to consumers can redefine brand loyalty and reshape the entire fashion landscape. The question is: are we ready to seize it? Great read by Brooke Roberts-Islam I can highly recommend 👍🏻 https://lnkd.in/eENdsJDi #SystemsThinking #Circularity #ConsumerTrust