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Three expert strategies to dominate your BFCM from growth veterans 🚀 We just wrapped Session 1 of the BFCM Bootcamp and it was stacked with practical insights on crushing your Q5. Here are three of the top takeaways… 1️⃣ Lean into proven creative The deepest discount doesn't always attract the best customers. Instead, focus on creative that’s already performing. As speaker and Ready Set creative strategist Jennie Karrer said, "Some of our best BFCM ads are existing top-performers with a Black Friday wrapper. Keep it simple." 2️⃣ Treat your warm audience like gold BFCM is the most expensive time of year to acquire new customers. Instead of solely targeting cold prospects, focus on your warm audience—those who already know and trust your brand. Growth marketing expert and guest speaker Kevin Cohen put it best: “These are the people that already make your business. Take care of them.” 3️⃣ Detailed briefs drive success A solid, clear, and detailed brief is the foundation of a successful BFCM campaign. Ensure your creative vision is communicated effectively to bring your ideas to life. 💡These are just the highlights! For the full breakdown, plus three high-performing BFCM ads to inspire your own, plus plus a video ad brief template you can steal... Check out this week’s Funnel Vision. Get the vision below 👀

How to Win Q5: Three Expert BFCM Strategies

How to Win Q5: Three Expert BFCM Strategies

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Leveraging top-performing creatives for BFCM is smart! How can businesses measure their impact effectively?

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Focusing on warm audiences during BFCM is key. What are the best strategies to engage them?

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