Luis Hurtado’s Post

Are you a medium enterprise? Are you struggling to convert leads into customers? 👇 this might help you. If you find this helpful please share to other businesses.

You want to double your pipeline? One simple trick: Understand your customer's problems and solve them. That's it. Too many salespeople talk about themselves, their company, and how great they are. That's not what your prospect wants to hear. They want to know: - What can you do for them? - What problems can you solve? - How can you make their life easier? Get clear on your customer's problems, and then find a way to solve them. When you do that, you'll be amazed at how much easier it is to double your pipeline. Give it a try and let me know how it works for you.

How can IT security enable the business to grow and get better? Some ideas: - enable teams to deploy secure features faster - support sales and marketing to build trust with interested people and potential clients - attract bigger customers with higher needs What other ways can we support the business to grow?

I see a mindset regularly: “Of course, people will buy this; it’s the best in the field! We don’t need sales support; it will fly off the shelves!” This is shortsighted and proved incorrect faster than you’d think. You need to be able to sell. That top-notch software has to be amplified in some capacity because, without a sales strategy, sustainable growth for your services won’t be there. Throughout my career, this lesson has proven to be incredibly valuable. #SalesStrategy #Software #Technology

Determining what part of a tech tier you are going to attack. You cannot be a specialist in everything so pick one part of your skill set to concentrate on, determine a customer base and then go into sales. Pick small firms first, they are easier to build a customer base. Then learn as you go.,

Technologists, you know how tough it is to create a technology product. But when you want to tell the story about your product, and all the effort you put into it, your prospects ignore everything you say. You might as well not be there. Do you know why your prospects are ignoring you? Because they don’t care about you. It’s all about them. But the “it’s all about me” attitude is actually a GOOD thing, if you can harness it in your messaging. Let’s face it; we all have an “it’s all about me” attitude because we want to satisfy our needs. * You want to satisfy your own needsbecause you only care about selling your product. * I want to satisfy my own needs because I only care about selling Bredemarket’s services. (I’ll get to the selling part later.) * And your prospects want to satisfy their own needs because they only care about their problems. And because of your customers’ self-focus, they’re only going to care about your product if it solves their problems. So when it’s time to tell the story about your product, don’t talk about your technology. Instead of talking about you, talk about them. Adopt a customer focus and talk about things that your prospects care about, such as how your product will solve their problems. (Image by Intel Free Press CC BY-SA 2.0) #productmarketing #customerfocus More: https://lnkd.in/gm_YiXWU

What are you going to do to connect with your ever-changing customers? Hilary Corna tells you more #GrowthInstitute

Better Business Booster #11: Understand Your Customer's Needs!! Are you struggling to understand your customers' needs? According to recent studies, customers are more likely to spend more money to fix a problem they are currently facing than to invest in something new. Instead of focusing on the features and benefits of your product or service, it's crucial to obsess over how you can solve your customers' problems. By understanding your customers' needs and pain points, you can tailor your offerings to better suit their requirements. By providing solutions to your customers' problems, you can build a loyal customer base and increase your revenue. So, stop focusing on the benefits and features of your product and start obsessing over your customers' needs. It's time to provide real solutions to real problems. #CustomerNeeds #BusinessGrowth #ProblemSolving

7 steps to build up connection with customers.