REAL SLX’s Post

Transcript

Welcome back from the Super Bowl to the Masters. Our next guest is betting big that high end consumers will want to take in those marquee sporting events in style. So much so that he's partnered with two betting powerhouses to truly up the ante on the experience of attending the big game. Joining me now in a CNBC exclusive, Real SLX founder and chairman Kenny Dichter. It's good to see you again show. Super grateful to be here. Thank you. So this is a sports and lifestyle club, right? Into sports, lifestyle and entertainment and entertainment club. A membership what, what does the membership cost? It doesn't cost if you engage with our platforms. And again, the best clients on their platforms are gonna be able to work into our events. And you know, again, we're just looking forward to taking care of these people. You're just looking forward for to, to being an in essence, I get a high touch. Membership group where the same kinds of clients you had whether it was with wheels up which founder obviously, and prior to that marquee jet right. So you're used to dealing with high end clientele. You're used to probably transporting them to these sporting events. So now you're just trying to make it even more high touch of an experience. Yeah and and at the end of the day, we're curating, you know, why did we choose FanDuel part of Flutter the the leader in the world. As it relates to experience, as it relates to technology and why we choose Bet MGM, the partnership between MGM Resorts and Antaine gives us physicality and Vegas and you know a lot of our stuff, Scott is physical. Who's your target market and how would how would you describe from here forward who you go after? Well, in the aviation business, the Tam was 500 to 1000 people and businesses. The Tam for real is 20 times that, you know, when you think about the wealth. Distribution in our country, there's 21.95 millionaires in the country. All of them are folks that that we think we could, we can provide some great services for and some incredible partnerships too. Give me an idea of, I mentioned just at the outset, Super Bowl masters. What else are we talking about here? Well, I tell you, really exciting women's final four. So we, we had a choice, men's or women's, we looked at the ratings and the women outrated the men last year. And we're going down to Tampa. We have a commitment from Rayos. Our big partner there to come down with us and we're gonna put an amazing event on down in Tampa for woman's final four. You go to Ryder Cup, U.S. Open, tennis, you know, Augusta week, tournament week down in Augusta. We're gonna be there for all of them. It's funny you say that because now you got me thinking. So had you been you've done a lot of private events, right? Have have you been at a premier women's event before? And if not, what have you witnessed about the evolution and popularity that that we've seen obviously enough so that you're going to the women's. Channel 4 but more broadly speaking you've been to all these sporting events to begin with there's a movement happening by the way that of three girls. I was a Taylor Swift this weekend you wanna know about an event with with a powerful woman you think about women's sports you think about women and and in entertainment the trend is your friend there Scott and I'm gonna follow the value of the franchises the woman's franchises are you know they're rising along with the men's franchises all driven by your business TV rights how how would you assess because you have sort of. Boots on the ground view the experience economy in in general. How does that look to you? Right right now, I'll give you my business model, Doctor Maya Angelou. It's not what you do, it's not what you say, it's how you make people feel. It's not. It's not the goods anymore. It's it, it's the experience, It's it's the social media post, it's going out and doing things. I think this is a little bit of a, you know, a reverb from the COVID everybody's inside. But bigger than that, I think people are really valuing their life by the memories they create, the relationships they have. And there's no capital like relationship capital. So you know, we're going to provide that. I mean, because, you know, I don't know, a few years ago we, we had, you know, the way we looked at, you know, retail related stocks. For different sort of experiential investing, it was all about that, right? People didn't want sort of tangible things so much. They wanted to have experiences after being kept in their houses for, you know, the, the duration or at least a fair amount of of the pandemic. What you're suggesting to me is that that's in no danger of slowing down, not only known danger if you take sports, which is a big piece of what we're doing. And you take the experience economy and you cross those two. I think live sports is one of the only unifiers. We're live entertainment. You know, people have an innate desire attempt people have an innate desire to assemble. And if you cross those two, I think that there is a not only a trend, but it's a macro trend. This is 20304050 years. Let me ask you, how's your business make, make money? Then if it's not a membership fee, how, how does it all work? So we have a relationships. With our partners, for example, you and I talked about The Four Seasons. We were recently tapped by The Four Seasons in the Ritz Carlton reserve brand to work on a project in Belize, their first private island, Four Seasons, Kate Chappell and Nowka on the West Coast of Mexico, right 1/2 hour north of Point Damita. If we introduce or do events down at their their places, there's this capital to make. So that's, that's really how we're going to work this. And at the end of the day, I think that people appreciate that. If they. Want to use one of these, you know, platform partners that there's a way for them to get access to our, our program, our platform? Alright, well, good luck with the new business marketer extraordinaire. Ladies and gentlemen, Kenny Dictor. It's good to see you, Scott. Good to see you, man. Thank you. Real SLX is the name of that sports and lifestyle club.