Jmac PR’s Post

“Sustainability” is a term many brands use these days—but it should be much more than just a buzzword. In keeping with our theme of ethics this month, here are five do’s and don’ts for sustainable brands: 👍 Do's: 1. Be transparent: Clearly communicate your sustainability efforts with data-backed facts. 2. Engage with your audience: Share stories of impact and invite customers to join the conversation. 3.Partner with experts: Collaborate with environmental organizations to enhance credibility. 4. Focus on long-term goals: Highlight your commitment to sustainable practices over quick wins. 5. Celebrate milestones: Share progress regularly to build trust and show continuous improvement. 👎 Don'ts: 6. Avoid vague claims: Skip buzzwords like "eco-friendly" without specifics—be precise. 7. Don't overstate impact: Keep messaging honest; exaggeration can lead to mistrust. 8. Steer clear of "greenwashing": Ensure your actions match your words to maintain authenticity. 9. Don't ignore criticism: Address concerns transparently to show accountability. 10. Avoid short-term tactics: Don’t chase trends; focus on genuine, sustainable practices. For more PR messaging insights, check out our latest blog post on sensational stories in PR and tech: https://lnkd.in/gCwCkyEZ

👇 💯

Check out our August newsletter below! ⬇ #JmacPR #Newsletter #PublicRelations

When it comes to making PR efforts more memorable and engaging, visual storytelling is a great tool to have in your kit. Here are four tools built to help you build an effective visual story: 🌟 Canva - Build videos, social media posts, logos, and presentations for an unforgettable visual pitch. 🌟 Piktochart - Simplify the creation of infographics, presentations, and reports with customizable templates and drag-and-drop design, making data visually compelling and easy to understand. 🌟 Lumen5 - Use AI-powered video creation to transform your text-based content into engaging, shareable videos, perfect for boosting your PR campaigns. 🌟 Ceros - Dive into interactive content creation, crafting immersive experiences without any coding. Engage your audience with dynamic visuals that leave a lasting impact. For deeper insights into the power of storytelling, check out Agency Principal John McCartney’s take on the four key elements of storytelling in media relations: https://lnkd.in/ddiTvww8

Celebrating Jmac PR’s favorite media wins from July! 👏 #MediaRelations #PublicRelations #PRWins

AI is changing PR—what’s your take? Will AI tools shape the future of public relations? Share your thoughts and vote in our LinkedIn poll! #AI #PublicRelations

Jmac PR Summer Fundays were an absolute blast! 🎉 As a fully remote company, we don't often get the chance to be together in person, so we set aside a few summer days to connect beyond work. We kicked off with an exciting Dodgers vs. Giants game, enjoyed a delicious dinner at Girl and the Goat, and embraced the opportunity to give back by volunteering at St. Francis Center's Pantry Program—a great way to do some good, give back to the community, and remind ourselves to be grateful for all we have. Our adventure wrapped up with a behind-the-scenes look at WB Studios. It was a perfect mix of fun, food, and community spirit with the best team! ⚾🍽️ 🎬❤️ #JmacPR #SummerFundays #CommunitySpirit #Dodgers #GirlandtheGoat #StFracisCenterPantryProgram #WBStudioTour

🚀 Join Our Team at Jmac PR! 🚀 We are excited to announce that Jmac PR is looking to bring on a new Account Executive! We are searching for someone who: 🔹 Currently works and comfortable working with B2B tech clients 🔹 Enjoys to pitch media, analysts, podcasts, and build strong relationships 🔹 Has excellent organizational skills 🔹 Is a team player who thrives in a collaborative environment that fosters workplace wellness 🔹 Is eager for growth opportunities and ready to take the lead on accounts and meetings If you or someone you know is passionate about public relations and fits the bill, we'd love to hear from you! 📧 Please reach out to mailto:hr@jmacpr.com directly or share this post with your network. #PublicRelations #NowHiring #AccountExecutive