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Focus matters. What you focus on is what you get. The other day, I talked with one of my teams and told them, "We need to make Cognac, not Grappa." Cognac is a costly and exclusive beverage compared to the grappa, which sells as an inexpensive spirit beverage. Cognac and grappa share the same production process: Both start from the grape, are first fermented, distilled, and then aged. But the result is different. Why? Focus. Grappa producers focus on producing wine; grappa is a by-product of the main product. Cognac producers focus on producing Cognac, hence the care and the price. Everything is aligned to make Cognac from the grape to the end product. With Grappa producers, the focus is the wine from the beginning to the end.

With the end of 2024 in sight, you start to see many “Best of 2024” lists posted across industries and publications. For the #spirits industry, one constant is the performance and renown of Virginia Distillery Co. #AmericanSingleMalt offerings. Whether our Hardywood Park Craft Brewery Gingerbread Stout finished #singlemalt that landed on Whisky Advocate‘s Top 20 whiskies of 2024; our VDC Cabernet Cask which was the highest rated whiskey at this year’s #IWSC AND won American Single Malt of the Year from US Spirits Ratings; or our VDC Port Cask ASM featured in Wine Enthusiast‘s “Top 100 Spirits of 2024” article below, there is a reason why Virginia Distillery Company countinues to be the Most Awarded American Single Malt Distillery. With the recent American Single Malt Whisky category ratification by the Alcohol and Tobacco Tax and Trade Bureau, there’s no better time than now to discover the future of American whiskey - American Single Malt. And there’s no better place to start than the Birthplace of American Whisky - Virginia. Whether your year has been worth celebrating or full of challenges, may your glass be half full and your future be merry and bright! 🥃 #whiskey #whisky #distillery #yearend #holidays #CourageAndConviction American Single Malt Whiskey Commission Spirits United

Can non-alcoholic wine ever match the real thing? 🤔 Non-alcoholic wines (also called NA or dealcoholized) are gaining traction among consumers who, for health and inclusivity reasons, seek to experience the pleasure of a glass without the alcohol. With #DryJanuary, the month of no alcohol, upon us, what better time to deep-dive into alcohol abstention and NA wines? What is Dry January, how are NA wines made, and what do they taste like? Find out here: https://lnkd.in/eYJYYyJQ

What's all this talk about stripping?? Stripping is an industry term that describes a distillation process for removing alcohol from a lower ABV liquid like wine or beer, and the reason I do so much stripping is because ALL of my neutral spirit comes from wine. 6 stripping runs totalling 1200L yield me around 200L of "low wines" (another industry term) that have a higher ABV of around 60% but they're still not where I need them to be. After the stripping runs I'll load the low wines back into the boiler and do a Spirit Run that will result in around 100L of high ABV spirit at around 93% and this then gets double carbon filtered to become my Classic Vodka (at 40%) You can see how much loss there is in the system.... 1200L of wine = 200L of Low Wines = 100L of 93% spirit In the video you can see the tiny droplets of alcohol swirling around in the column of the still. Eventually they'll make their way all the way up to the top and into the condenser where they're cooled and condensed back into liquid. #artisandistillery #carmeldistillery #tasteperth #whatsonperth

What's all this talk about stripping?? Stripping is an industry term that describes a distillation process for removing alcohol from a lower ABV liquid like wine or beer, and the reason I do so much stripping is because ALL of my neutral spirit comes from wine. 6 stripping runs totalling 1200L yield me around 200L of "low wines" (another industry term) that have a higher ABV of around 60% but they're still not where I need them to be. After the stripping runs I'll load the low wines back into the boiler and do a Spirit Run that will result in around 100L of high ABV spirit at around 93% and this then gets double carbon filtered to become my Classic Vodka (at 40%) You can see how much loss there is in the system.... 1200L of wine = 200L of Low Wines = 100L of 93% spirit In the video you can see the tiny droplets of alcohol swirling around in the column of the still. Eventually they'll make their way all the way up to the top and into the condenser where they're cooled and condensed back into liquid. #artisandistillery #carmeldistillery #tasteperth #whatsonperth

Rye Whiskey : Top Dollar for a Top Tipple? 🥃 While bourbon has long reigned supreme in the United States, rye whisky's distinct spicy and robust flavor profile has captured the hearts and palates of whiskey enthusiasts across the United States. Leading the charge are states like New York, Pennsylvania, and Maryland, where rye whisky has deep historical roots and a devoted following. Several factors have contributed to rye whisky's meteoric rise in popularity. The craft distilling movement has played a pivotal role, with numerous small-batch distilleries experimenting with unique rye mash bills and aging techniques. Additionally, the growing appreciation for complex and flavorful spirits among discerning drinkers has fueled the demand for rye whisky's bold character. As the craze for rye whisky intensifies, prices have soared, with some rare and limited-edition bottles fetching exorbitant sums on the secondary market. Iconic brands like Rittenhouse Rye, Bulleit Rye, and Willett Family Estate have become household names among whiskey aficionados, while newer labels like WhistlePig and Sagamore Spirit have quickly garnered acclaim. In the picture, The EH Taylor 'Bottled in Bond', is also a good example of what fine rye whiskey could look like and already retails for ~ $250 ! Bartenders and mixologists have embraced rye whisky's versatility, incorporating it into classic cocktails like the Manhattan and Sazerac, as well as crafting innovative concoctions that showcase its distinctive flavor profile. From rye-based Old Fashioneds to daring new libations, the resurgence of rye whisky has ushered in a golden age of creativity and experimentation in the world of mixology. As the demand for rye whisky continues to soar, one thing is certain: this once-overlooked spirit has firmly established itself as a must-have for whiskey enthusiasts and cocktail connoisseurs alike, cementing its place as a true American original. Buffalo Trace Distillery Rittenhouse Bulleit Distilling Company Visitor Experience WhistlePig Whiskey Sagamore Spirit #whiskey #winesandspirits #craftdistilling #marketing #branding #distribution #alcobev #fmcg #linkedincreator #linkedinbusiness

Shake things up a bit. Instead of the usual blog that dissects white wine versus red, what goes with ham, turkey, and Aunt Bessie's green bean casserole yada yada yada; how about wine thanksgiving cocktails? Check out my blog post https://wix.to/42i9TAh #newblogpost

#Whisky Connoisseurs Assemble! What is in your glass today? Are you opting for a single malt or a Blended malt whisky, Bourbon maybe? The choice is definitely yours! There is no better way to order that peated whisky than you believe is best! Maybe those of you wondering, mmmh... should I call it whisky or whiskey? Well, to those who know, no explanation is needed. But wait, are you among those thinking this is just a grammar issue pegged to the region? You are wrong, let me take you on a small whisky class so you won't embarrass yourself later in the day when your boys invite you for that 12-year singleton single malt. Whisky is only used on drinks produced in Scotland, actually, there are legal restraints prohibiting branding your drink 'whisky' if not produced in Scotland. Intrigued? Well, we all know the Super Power, you know, the US. Copycat maybe? I did not say. They call it Whiskey. Ever heard of Tennessee whiskey? The US own the trademark name 'Whiskey.' Now, maybe you are wondering what the difference is between a single malt, blended malt, and a bourbon. Well, a single malt is a whisky from a single distillery made from a mash that uses only one particular malted grain. Can you guess what blended malt whisky is? You are right; it is a mixture of single-malt whiskies from different distilleries. Lastly, what is a Bourbon whiskey? Just the name Whiskey already tells you where it's from, right? Or were you not attentive? Bourbon is a type of barrel-aged American whiskey made primarily from corn. Lets put it precisely, 51% of the grain used is corn. Are you already feeling like a whisky sommelier? Well, you should step out in confidence and order that 12- or 15-year-old single malt. Wait, I almost forgot! Wondering what a 12-year-old whisky means? Well, "12 Years Old" means that the youngest whisky in the bottle is at least 12 years old. This is where manufacturers get to develop that unique taste in every product. You never really know how many casked whiskies are in one whisky. Now, with this knowledge, I am free! Pin location maybe? Enjoy your #worldwhiskyday!! #whisky #alcoholicbeverages #beverageindustry

We've released a new expert guide, all about fortified wine. In this guide, you'll learn about the fortified wines of Portugal, Spain, France, Italy, Greece, Australia, South Africa, and the United States. It also provides a brief history of fortified wine and some tips for serving these wines in restaurants. Begin reading today! https://lnkd.in/eVaWCiNj

Shake things up a bit. Instead of the usual blog that dissects white wine versus red, what goes with ham, turkey, and Aunt Bessie's green bean casserole yada yada yada; how about wine thanksgiving cocktails? Check out my blog post https://wix.to/bWPODrk #newblogpost https://wix.to/gBwK4SR