Learned quite a lot today listening to Matthew Walters at EY-Parthenon and Amar Singh at MKTG hosted by the lovely Jack Genovese Ampere Analysis about the broadcast and digital landscape, how it's shifting, how to connect to audiences new and 'old', and where women's sports fits into it all in a crowded market. My key points: --> Women's sports fans are used to consuming on digital platforms, having been shut out of the linear tv model for so long - so a model that incorporates linear tv (paid and free to air), digital streaming and social media to all play their role in acquiring audiences / creating demand while satisfying current demand is ideal. --> Investment in high quality production plans is almost as important as showing women's sports at all. Higher production value increases drama and entertainment, which leads to higher perception of women's sports, which in turn, leads to an increased and satisfied fan base. --> Discoverability is a huge barrier for women's sports so just putting women's sports out on tv, digital and social media platforms is not enough when a consumption behavioural shift needs to take place. Integrating women's sports into a market that is so saturated with broadcast deals being done in 3-10 year cycles takes more innovation than the usual broadcast deal packaging. We need to look at innovative ways to signpost women's sports, potentially using out of the box solutions, innovative content and companies looking to increase discoverability. Thanks for the chats VideoWeek! #womenssports #womensfootball #tvlandscape #broadcast #equity
It was great to hear from Rebecca (Bex) Smith, Crux Sports, Matthew Walters, EY-Parthenon Strategy, Amar Singh, MKTG and Jack Genovese, Ampere Analysis. #NVF24 #newvideofrontiers #Video #CTV #Advertising
Always learn so much from you too, Rebecca (Bex) Smith
CEO, More than Equal 🏁
7moGood work wise friend 🙌