Rebecca Takada’s Post

As per usual, this article from Mark Ritson, about the nonsense discussions of the relevance, if not the end of the CMO role, brought a big smile to my face. For me there are two key take-aways, which I believe are very relevant for most companies. First, whether you call it a growth, or customer role, in the end it is all marketing. Secondly, marketing leadership is vital in whatever stage or situation your company is in. #marketing #marketingleadership #marketingconsultant

The CMO is dead. Long live the CMO. Seriously, let's get over talking about the death of the CMO and focus on the main game - growth! Take a look at my latest column in The Australian on why marketing chiefs should continue to have a seat at the top table and the need for the C-suite to find a common language around the critical benefits of marketing to drive growth and profitability. What do you think? #growth #marketing #cmo #leadership AANA - Australian Association of National Advertisers

"The demand for marketing to be churned out faster, better and cheaper is taking a greater toll on chief marketing officers pressured by their CEOs and chief financial officers to deliver results in ever-shorter time frames." Spot on assessment by this author. All the more reason for marketing leaders to analyze and act quickly on data-driven insights, to increase their ability to analyze data and act on insights, drive better experiences for the customers, and ultimately, create more revenue for their company. #marketing #insight #insights #CMO #leadership #revops #revenuegrowth

🔍 The End of the CMO Role? Ritson Weighs In on Marketing's Evolution! 🔍 Fascinating insights from Marketing Week on the potential demise of the Chief Marketing Officer (CMO) role, as discussed by marketing guru Mark Ritson. The article explores the evolving landscape of marketing leadership and raises thought-provoking questions about the future. In a time of rapid change, it's crucial to assess the structures that have long defined our industry. Ritson's perspective sparks a conversation on the adaptability and relevance of traditional roles in the ever-evolving marketing landscape. https://lnkd.in/e3g-Yict

💕Loved this article by Sherilyn Shackell in this month that puts marketing leaders to task to represent the true value they can offer to the #CEO and board of directors by positioning themselves as "commercial business #leaders that just happen to specialise in #marketing". To be taken seriously at the board level you need to understand the business #strategy and clearly connect what marketing does to the metrics 📈 that matter to the business. Adopt a CEO #mindset, keep an eye on all of your lead ➡ and lag ⬅ indicators that matter most to business performance, demonstrate results 😇 💲 aligned to the strategies you deploy, and your value should never be questioned.

Clearly Mark Ritson has hit a nerve on the never-ending saga of the CMO's relevance. But the big question is: How can we, as modern marketing leaders, go from good to great? I'm a senior B2B digital marketing leader. I help CEOs, CMOs, and leadership teams grow their business, brand, and revenue by understanding their challenges and shaping strategies that resonate at scale. Here are some key things that have helped me elevate my game, and might help you: • Let data be a supporting actor to tell the story, never the lead. • Seek to understand what keeps your CEO up at night (professionally speaking). If you don't know what moves the needle for them, find out. And then aim to have a slide that s/he can walk into a meeting that has that. • Shipped is better than perfect. Speed and learning rule digital. • Leadership is not a sprint. It's an ongoing journey of numerous small choices with others that requires consistent effort and self-awareness, rather than one big decision. • Stay relentlessly curious, my friends. Encourage this mindset in your team and then follow up with it - set time in your calendar promoting experiments and stretching yourself. • No one eats a salad full of buzzwords, so stop putting it on the menu. • Remember that your customer doesn't see internal business units. Draw on customer research and insights as your North Star for rallying teams in service of customer-focused breakthroughs. What have I missed? Where do we go from here? #marketing #leadership #b2b #CMO #b2bmarketing #digitalmarketing

📊 Back when I was a head of marketing in-house, I wanted to create a way of tracking and visualising marketing successes. Most of the metrics we identified were longer term - because ours was typically a long sales cycle with buyers taking months or years to make a purchase. 𝐁𝐮𝐭, 𝐭𝐡𝐞𝐫𝐞 𝐰𝐞𝐫𝐞 𝐬𝐨𝐦𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭𝐞𝐝 𝐪𝐮𝐢𝐜𝐤 𝐰𝐢𝐧𝐬. Despite us trying to manage their expectations we did need to find some things that would indicate if not a quick 'win' at least positive progress. There are two key ways of doing this. Come along on 1 May to our senior marketers' roundtable where I'll be sharing what these two things are. 💬🗨️ And we'll be chatting generally about how to show impact - both quick wins and longer-term successes. 🫴 Do join us! Whether you've been there, done that, got the T-shirt and would like to share your thoughts or whether you'd like some ideas, you'll be very welcome. https://lnkd.in/eAqfhHhC

"Given the weight of their roles, today’s COOs are expected to have a clear cross-functional understanding of every C-suite function and a deep familiarity with the markets. As they’re managing supply chain and labor strategies, for example, COOs are also immersing themselves in a company’s customer experience, the marketer’s domain. ...what matters most for companies now is bringing the CMO and COO roles closer together, whether through organizational chart changes or collaboration." https://lnkd.in/eapkFHdt #boardofdirectors  #boardmatters #boardroom #boards #corporateboards #leadership #boardmembers #corpgov #CFO #cmo #csuite

In 2015, I penned a blog post about an emerging role in the C-suite: the Chief Growth Officer (CGO). Fast forward nine years, and we're witnessing a significant shift in the executive landscape. Many Chief Marketing Officers (CMOs) are either being replaced by or elevated to the position of CGO. This transition is driven by a complex interplay of factors, and the pace of change shows no signs of slowing down. In Jennifer Marino's latest blog post, she dives deep into the dynamics behind this executive flip and explore what it means for the future of marketing leadership. She also shares that as businesses increasingly prioritize growth and adapt to rapidly evolving market conditions, the role of the CGO has become more critical than ever. #chiefgrowthofficer #CGO

What does the future look like for the role of CMO? Check out this article and learn how the next generation of marketers views the evolving landscape of marketing leadership and their optimistic outlook despite challenges in the industry! #BusinessInsider #RareBeauty #CMO #CCM