Recart’s Post

A “beginner’s mindset” means … asking for help, teaming up with experts, and leveraging every opportunity. For Eczema Honey’s CEO Minesh Patel, here’s what that looks like. As a dad whose journey began with just trying to help resolve his kids’ itchy skin, Minesh spoke about how a beginner’s mindset helped him break into two of the largest retail channels. Amazon “We could have just signed up for Seller Central, did the usual stuff. But instead, I raided LinkedIn, and went to the Launchpad team and said, ‘Can we onboard directly?’” It doesn’t mean you get a first-class seat, but it embraces the idea of leveraging every single opportunity. Walmart “If you go into a Walmart, you’re likely not going to spend $30 for a jar of cream, but you would be willing to spend $15 to resolve your itchy skin.” Set yourself up to crush it on that individual channel — even if it means rethinking your product offerings or price points. The brand’s goal for this year? Assess all the channels it’s in and look at them holistically from the beginner’s mindset. (You should do that, too.) Hear more from Minesh ↓