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VP of Growth at FERMÀT | Previously Shopify Plus (Editor in Chief) & VP of Marketing at Common Thread Collective + Recart

A “beginner’s mindset” means … asking for help, teaming up with experts, and leveraging every opportunity. For Eczema Honey’s CEO Minesh Patel, here’s what that looks like. As a dad whose journey began with just trying to help resolve his kids’ itchy skin, Minesh spoke about how a beginner’s mindset helped him break into two of the largest retail channels. Amazon “We could have just signed up for Seller Central, did the usual stuff. But instead, I raided LinkedIn, and went to the Launchpad team and said, ‘Can we onboard directly?’” It doesn’t mean you get a first-class seat, but it embraces the idea of leveraging every single opportunity. Walmart “If you go into a Walmart, you’re likely not going to spend $30 for a jar of cream, but you would be willing to spend $15 to resolve your itchy skin.” Set yourself up to crush it on that individual channel — even if it means rethinking your product offerings or price points. The brand’s goal for this year? Assess all the channels it’s in and look at them holistically from the beginner’s mindset. (You should do that, too.) Hear more from Minesh ↓

Love this take. Personalizing on channels is super powerful and approaching problems with fresh lenses definitely help solve them in a much optimized way.

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The takeaway is clear: Assess channels holistically with a beginner's mindset. This approach ensures you're open to innovation, ready to adapt, and primed for success across diverse platforms. Here's to breaking new ground 👏

Debbie Kemunto Pearce

CEO at CartStars | Connecting a constellation of stars.

8mo

Love this Minesh Patel...it's like the Amazon policy of every day is day 1.

Ladie Pabillar

Helping DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

8mo

Coming from a place of help this is what separates  Eczema Honey

Cody Wittick

I’ll tell you if you’re wasting ad spend in 24 hours → Kynship.co

8mo

Makes a lot of sense

Larry Kim

CEO of Customers.AI: Website Visitor Identification & Remarketing Solutions

8mo

the beginners mindset is key to thwarting organizational blindness!

this is spot on

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