Recart’s Post

Over the last 10 years, I've worked with every major SMS provider and 20+ brands — like Bath & Body Works, Abercrombie & Fitch, Vinyl Me, Please and many others in the ecomm space. I've also advised multiple SaaS companies and managed product teams on building better SMS solutions, so I'm intimately familiar with the channel. I'm going to say it. I think Recart is the best thing to happen to SMS since well... SMS. Why? They've built a platform that is solving real problems for marketers. They've got 5 features I haven't seen anywhere else, and I don't think they are getting enough credit. Let's break them down 👇 1️⃣ AI-powered personalization at scale, segmented by customer lifecycle and tailored to your brand (without losing that human touch). No, this isn't just another GPT wrapper. Yes, you can input campaign concepts and it will generate copy for you BUT it will also use guardrails for tone of voice and 'use' / 'do not use' words to ensure every message is on-brand from the start. It goes a step further by automatically creating UNIQUE campaigns for 5-10 of your top segments to truly tailor every message based on what lifecycle stage a customer is in. New subscribers will receive a different message (optimized for length) from VIPs or lapsed customers who may need a more personal touch. Segmentation AND personalization at scale?! Say less. 2️⃣ Send messages when subscribers are most likely to buy. While some platforms have optimized send times based on historic click data, Recart takes things a step further by optimizing for when customers are most likely to smash that buy button. And yes, it still respects quiet hours. Smart and compliant? Sign me up. 3️⃣ Automate follow-ups to those that clicked, but didn't purchase. This is my favorite. Stop wasting money on batch and blast campaigns and resends to folks who don't engage. You can increase efficiency and profitability by ONLY following up with folks who clicked but didn't buy to nudge them over the conversion finish line. Send less, make more. Simple. 4️⃣ Take subscribers back to the page they opted in on. Recart calls these "restore links" but you can think of them like dynamic deep links for PDPs that ensure your subscriber is sent back to the page that got them to opt-in in the first place. 5️⃣ True cost and ROI transparency. Look, I love the sexy ROI numbers associated with SMS more than most. But no other platform exposes how that is calculated, or better yet, what a campaign ACTUALLY costs to send. Not credits, actual spend. Recart shows you the actual cost upfront and uses that in the ROI calculation so there is no confusion (or bullsh*t) in how your attributed revenue was calculated. And, it's all attributed to direct SMS clicks, none of that "view" or "open" nonsense.