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As we're gearing up for Global Pet Expo 2024, we're conducting a comprehensive review of hundreds of Pet Brands on Amazon. Our findings indicate that the most prevalent issues are always the same: 📛 Channel Control: The brand is not selling directly, only resellers 📛 Advertising: No defensive product ads (sales going to competitors) 📛 Branding: No brand store connected to the ASIN's, lack of Brand Ads 📛 Listings: Majority of the images are not mobile-friendly, or poorly optimized These are the fundamentals required to be successful on the Amazon platform. 💚 Be the ONLY seller of your brand on Amazon (and own the channel) 💚 Dominate defensive advertising, then go after your competitors 💚 Maintain brand continuity across listings, storefront and advertising 💚 Optimize for mobile and all best practices, including A+ content Avenue7Media's Head of Business Development & Sales, Shannon Roddy is heading to Global Pet Expo with the intention of teaching brand owners about how they can leverage the Amazon store to grow and protect their brand equity across all channels. If you're heading to #globalpetexpo, be sure to drop in for a chat... 😎

With Expo West less than a month away, I was reflecting on my first time attending the show as a guest. It was overwhelming seeing so many booths presenting their products to attendees and perhaps, potential buyers. Some of those booths were taking up to ten spaces, looking more like a small, well designed store for just four days. Everyone's eyes were at the person's badge when approaching their table for two things: to see their names, but most importantly, how important they were as to get their full attention. But the one thing I noticed the most, was many presenters mostly socializing with their peers on the never-ending aisles (yes, outside their booths), and little has changed since. As a new food demonstrator eager to learn, I was also thinking of how their product(s) gets attention when in the stores. Are they here just to make a sale and hoping the product moves well enough to keep ordering? Are you assuming that taking the buyer out for dinner and drinks will keep your product on the shelves? Is running a promotion a few times a year enough? There are so many other competitors (and some well established and with BIG budget) on the shelves, that in my humble opinion, active in-store food demo/tasting is not the only option, but the best option; period. Do you agree with me? After 24 years in the food demo business and collaborating with over 90 brands, I can assure you that active demos are a great tool to invest a good portion of your marketing budget. Please make sure not to rush and do some research finding the best person/agency to hire. It is not easy, but there are a few of us out there. #godalodemo #fooddemos #instoretasting #marketing

Learn About WildTornado Casino’s Promotions: A Quick Guide https://buff.ly/4d1fFYg #bonuses #promotions #wildtornado

The curtain has risen on Star Buds' freshly optimized online store, and we can't wait to put a spotlight on it! The star-studded features include: 🌟 Automations that effortlessly pinpoint the closest Star Buds to you 🌟 A stellar lineup of featured brands, highest potency picks, and favorite flowers—all ready to be shopped right from the homepage 🌟 Effortless searching by effects, ensuring you easily discover what suits your unique needs Visit https://hubs.li/Q02hVfzZ0 to discover firsthand why websites by Rank Really High Dispensary Marketing shine so brightly. #RankReallyHigh #WebsiteOptimization #EcommerceAgency #EcommerceExpert #EcommerceSolutions #DigitalMarketingTips

Looking to see how Show/Conference Organizers are using #digitalsignage #touchscreendisplays #LEDdisplays then look no further than here. #tradeshows #meetings #conferences

Join FlexPost in Washington D.C. this March for our third consecutive year exhibiting at the Restaurant Facility Management Association RFMA tradeshow! Be sure to stop by our booth #637 for a product demo. Learn more about how FlexPost can save thousands on repairs - while eliminating damage to both vehicles and parking lots - and providing for custom branding! #RFMA2024 #RFMA #restaurantfacilities #facilitiesmanagement #restaurantsuccess #facilitiesmaintenance

Thanks for the fun show Orgill! Big takeaways. -more ways to leverage rewards programs -buying things that are in the warehouse vs drop shipped is a big deal -Builders FirstSource knows how to have a good time -Orgill shows are pro centric vs Ace/TV shows which are more homeowner centric and smart dealers attend both for the best variety -I wish we had Yuengling Brewing west of the Mississippi -Howl at the Moon is a must see when downtown O town. -eComm continues to be a daunting convo for most dealers. ECI Software Solutions has the product and the team that we’re most excited about. -branding without localized content is not effective. Creating localized content is a challenge for large organizations AND small businesses. -NHPA conference is going to be epic

Discover the power of efficiency with BevSpot – where the process of ordering becomes seamless with just one click, regardless of your location. 🌏 🛒 Introducing Smart Cart: Refine your ordering process with our Smart Cart, an advanced feature designed to intelligently curate your cart based on weekly usage or pars. This ensures a blend of simplicity and precision in every order.  ✨ Ready to redefine your ordering experience and enhance inventory control? 🚀 #BevSpot #SmartCart #Feature #ScheduleADemo #AnytimeAnywhere #FoodandBeverage #Hospitality #Efficiency #InventoryControl #OrderingExperience #SeamlessOrdering #InnovativeTech #TechSolutions #DigitalSolutions

In this video myself and William discuss their insights on merchandising platforms.

A great example of branded content from our friends at Lenovo. This type of content humanizes (or maybe animalizes 😅 ) their brand and shares the intrinsic value Lenovo technology brings to this customer. Things to note: - There is no hard sell or ask of the customer - There is no discount code - This is a :30 sec version of a longer video which you can see by clicking through the link Big brands are using real customers to tell their value. No matter the size of your organization, you have stories to tell. Question for those who made it this far - How do you think Lenovo measures ROI for a campaign like this?