Red King Resourcing’s Post

As someone who was part of the original 1664 Blanc launch team in the early 2000s I had to share this phenomenal piece of brand activation. Kudos to Carlsberg Marston's Brewing Company 👏👏👏 🚀 My No 1 Golden Rule of Marketing: Invest at the point of purchase for maximum ROI. You get a huge sampling opportunity to recruit new consumers and drive sales but most importantly you create brand advocates who keep selling for you long after the activation ends. 💡💰 #SuperbWork #BrandActivation #MarketingStrategy Remember, it’s not just about the visibility of the product—it’s about the lasting impact you create 🙌

Years ago, I designed and created the visual identity and direction of the NHL’s uniforms. So naturally, when the Professional Women’s Hockey League (PWHL) launched this season, I was hyper tuned-in to each team’s uniform design and brand identity. For me, it’s much more than chosen colors and symbols—when design and empathy join together, they can create meaningful changes to existing norms. In the video below, you can see how a simple observation can lead to a powerful gesture of support: some PWHL players have longer hair that covers the traditionally designated area for last names. Noticing the need for change, sponsors switched the placement of their brand names, creating a new space for player’s nameplate underneath their number — a solution that both honors the brand and athletes. Simple, but effective. And it says a lot about the strides we’re making to finally give women’s sports the support and visibility they deserve. From the NCAA’s newest all-time leading scorer Caitlin Clark, the trailblazing USWNT, the incomparable Serena Williams, and so many more, their sacrifices, achievements, and names, should be seen (and known) by us all. #InternationalWomensDay #IWD #design https://lnkd.in/e2FqkvHE

𝗛𝗼𝘄 𝗠𝗮𝗰𝘆'𝘀 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱 𝗦𝗮𝗻𝘁𝗮 𝗖𝗹𝗮𝘂𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Macy's is a brand that is synonymous with American Christmas traditions. Every year, millions of people tune in to watch the Macy's Thanksgiving Day Parade, which features the iconic arrival of Santa Claus. But did you know that Macy's played a key role in shaping the modern image of Santa Claus as we know it today? Back in the 19th century, Santa Claus was depicted in various ways, from a stern-looking bishop to a jolly elf. In 1862, Macy's hired Thomas Nast, a famous cartoonist, to draw Santa Claus for its holiday advertisements. Nast drew Santa as a plump, bearded man in a red suit, inspired by the poem "A Visit from St. Nicholas" by Clement Clarke Moore. Nast's illustrations became widely popular and influenced other artists and advertisers. This is how Santa took the form of jolly old man that we recognise today. In 1924, Macy's launched its first Thanksgiving Day Parade, featuring floats, balloons, and live animals. The parade ended with Santa Claus arriving on a sleigh, greeted by thousands of cheering children. This tradition established Santa as the symbol of the holiday season and the star of the parade. Even now, Macy's continues to surprise and reimagine Santa with a twist. Here is their newest commercial about a little boy who is on a mission to find the perfect gift for Santa. Macy's has proven that it knows how to reinvent Santa Claus for marketing, while staying true to its heritage and values. Do you believe in Santa now? What is your favourite origin story? #HappyHolidays #marketing #advertising #Christmas #Santa #Macys #SantaClaus #digital #digitalmarketing

🎉 Exciting Partnership🎉 🛍️ Loyalty is for any business! At SQUID, we're thrilled to showcase our latest collaboration, between the fantastic LS Hair Westport and our team. Kiera Maloney has been spearheading remarkable efforts with LS Hair, showcasing how SQUID can seamlessly integrate into the hair industry. 📈Within just 30 days, LS Hair has seen remarkable user uptake, with nearly 500 stamps collected! This case study stands as a testament to the fact that loyalty can thrive in any business environment. Traditionally, loyalty schemes faced challenges such as low engagement due to long sign-up processes or the inconvenience of paper cards. 📲But with SQUID, these issues are a thing of the past. An impressive 92% of customers who collect their first stamp go on to collect a second, ensuring a more loyal customer base for the business. 💇🏼♀️As we continue to expand across Ireland and the UK, we're eager to partner with more hairdressers and salons. 🗣️Your input is invaluable to us! Are there any hairdressers or barbers you believe would benefit from using SQUID? Let us know in the comments below! #loyaltyprogram #customerretention #collaboration #SQUID

Did you happen to catch Shawn Gorman '84 on the Today Show recently? Read more about Shawn's time speaking with Al Roker, and watch the interview, in Shawn's post below!

With the Original Tommy's celebrating its 78th anniversary, it seems right to share this story again before the month is over: Tom Koulax opened the Original Tommy's shack on Beverly and Rampart back in 1946. In time, Tommy's opened new locations, sold merch, and purchased the land at all four corners of Beverly and Rampart. Two are used by the restaurant and two are leased. Why am I sharing this story? To remind you to look for additional revenue streams instead of relying on one. If you have a steady job, you're in the best position to do something on the side. Start a side hustle and take advantage of the tools at your reach to make it successful. It may even become your main revenue stream in due time. If you're looking to start a side hustle and could use free marketing advice, sign up for my newsletter here: https://bit.ly/3ZWoVaZ #bizowners #sidehustle #tommysburgers #buildsomething

St Patricks Day - 17th March In need of promotional St Patrick’s day signs, stickers, display boards or merchandise to boost your sales or seek new customers. We can help! If your hoping you can channel some good luck to boost St. Patrick’s Day sales this year? This is a perfect time to attract more business. With people looking for fun ways to celebrate, this is the perfect time to grab attention. St. Patrick’s Day will be over before you know it, so don’t leave the success of your promotions to chance. You could also use this time to go Eco, so instead of the usual wearing, eating and drinking green items why not focus on going “green” or eco-friendly throughout whole of March. We can offer many eco-friendly merchandise ideas

I’m speaking in this panel. If you work in development (or FCDO) and are interested in coaching - let me know what I should be saying!

Warning: Boston Specific Attn: First Championship parade Restaurant and Bar operations teams From the desk of a 10 parade veteran It may not be too late to adjust your plan. If you are on the parade route: You will probably be busy with folks before the parade, then you will be dead once the duck boats are in sight and a mad rush after the boats are no longer visible. Many of these people just want a restroom and water, how you choose to deal with that is important. Parade day they may be a nuisance but the rest of the year they or their connections are your guests have a plan let your team know what that plan is but be prepared to adapt. If you are not on the parade route but are on a pedestrian route near a T stop or on the way to or from one: You too will have to deal with the post-parade traffic at what could be an odd time for your team, you may fill up with folks looking to have a "light lunch" and watch the parade on the TV's if you have them. Those folks may linger and have an extra beverage or two. Be prepared for an odd flow of traffic through the day as folks tire of being in the sun and start to head back to their home turf. Have a plan for how the day shift team will deal with folks who have had one too many Gansetts, this is something they may not have the experience that your night side team has. Most of all have fun it is supposed to be a celebration! #Celtics #parade #BostonBars #BostonRestaurants #Champions #18Championships #duckboats #CelticsParade

Five distilleries. Three motorcycles. One whisky. : Edrington - Journey's Blend There are partnerships and then there are partnerhsips with a quest to write history. This is the most fascinating story of friendships, journeys, scotland, whisky and writing something for the history books by visting the far corners of scotland and creating an unforgettable experience for the world and for a handful of whisky aficinados out there, 50 to be precise. Edrington, the ówners of the Macallan brand don't have a whisky brand called Edrington. This however is referred to as "Edrington-journeys blend", thereby adding another unique dimension to the historic significance of these bottles. So read on, enjoy and do keep a look out for one of the 50 bottles, if they ever surface. Even an empty one would be worth keeping. #edrington #kilchoman #glenturret #highlandpark #Glengarioch #Bladnoch #scotch #whisky #scotland #BBC #whiskymagazine #triumphmotorcycle #royalenfieldmotorcycle