Red Sage Communications, Inc.’s Post

A few months ago, Red Sage unveiled our new brand - rooted in months of research and strategic analysis. When this Stylescape came together it just felt... right. That’s when we knew we had landed on something special. Here are three rules for a successful rebranding, in our view... 🕰️ Take the time to really understand your existing brand (What do people think of when they think of you?) Make sure you know your audiences and competitors too. Understanding the intersection of brand, audience, and competitive positioning is foundational to cultivating an identity that REALLY resonates. 🌟 Bring big ideas to the table. Red Sage's new look reflects the vibrant and dynamic influence we bring to every project, building up consumer brands, destinations, and attractions through strategic creative that feels fresh. 🚀 Have a launch plan. A rebranding signals a new era - and just like Taylor Swift's tour schedule, you should have a clear vision of how to communicate your organization's new look and messaging. Remember that a rollout phase is just the first step! How you LIVE the brand through marketing is the ongoing challenge. Want to learn more about our brand-building partnerships? Browse our website: https://lnkd.in/eetcEzrr #IntegratedMarketing #MarketingStrategies #DestinationMarketing

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