More exciting relationships with Infillion making an even better consumer experience! Read all about it! #OTT #CTV #AVOD #FAST #LinearTV #AdvertisingLife #CrackleConnex #MarketingLife #AdSupported #Relationships #FreeTV #ConsumerFriendly #DirectToConsumer #CustomerExperience
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✨We’re revolutionizing in-game advertising one click at a time In this video Adam Pattison, EVP of Product & Market Development, walks you through the player-first features of our new clickable ad units including the InGamePlay Magnifier which drives intentional clicks to deliver better monetization and attention metrics. In order to balance developer monetization with Team AdInMo’s player-first principles, the beta release of InGamePlay 3.0 SDK, enhances player delight and immersion while addressing three key challenges: ✅Player Education: Players often don't realize when in-game ads are clickable. Our pre-click visualizer tools help signpost ads for players ✅Accidental Clicks: Are common in dynamic game environments. We've designed the click experience to maintain player immersion. ✅Better Execution: : Fast-moving games can sometimes make some creatives hard to read. Our new clickable units enhance legibility Our approach brings intention and attention to the click experience, delivering quality outcomes for advertisers while maintaining an enjoyable gaming experience for players and more monetization for developers. 🎬Watch our video to see AdInMo's InGamePlay Clickable Ad Units in action: https://lnkd.in/eXruSvGz #InGamePlay #Adtech #GameMonetization #InGameAdvertising #PlayerRetention #PlayerExperience
Introducing InGamePlay Clickable Ad Units
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More reasons why audio should be your in-game ad format of choice... MarTech Series covered our latest internal data, which found that in-game audio drove low skip rates, higher-than-average CTRs and meaningful completion for advertisers. #ingameadvertising #mobilegaming #audioadvertising
New Odeeo insights reveal more than 90% of mobile gamers choose to engage with in-game audio ads https://ow.ly/XV3f50QehXj #marketing #martech #technology #Odeeo
New Odeeo insights reveal more than 90% of mobile gamers choose to engage with in-game audio ads
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#advertisers #brands #agencies #developers #publishers #platforms #mobilegames 🚀 Check this out 🎯
New Odeeo insights reveal more than 90% of mobile gamers choose to engage with in-game audio ads https://ow.ly/XV3f50QehXj #marketing #martech #technology #Odeeo
New Odeeo insights reveal more than 90% of mobile gamers choose to engage with in-game audio ads
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XR recently published a video on the Ad Creative ID Framework (ACIF) showcasing the ways it can lead us towards a more unified advertising landscape and help us to bring ad creative to the forefront again. The ACIF has made significant strides in the past year thanks to the collective work of the IAB Tech Lab’s Advanced TV Working Group. XR Extreme Reach has long been an advocate for this initiative, and our partnership with AD-ID, LLC represents our commitment to helping to make this vision a reality. Through a standardized, persistent ID, brands can solve complexities in asset management and measurement brought about by an increasingly fragmented media environment. Learn more here: https://bit.ly/46ICTkE #ACIF #IABTechLab #XR #XRExtremeReach #ADID #measurement
Elevating Creative Effectiveness with ACIF — Watch the Video
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CEO @ AdInMo: Enhancing player joy 😊, increasing LTVs 💰 for game devs 🕹️, and connecting brands 📣 to the 3.2B gamers of the world.
This really is AdInMo's most important SDK release ever in our continued mission to deliver relevant, targeted and privacy-by-design advertising + hybrid monetization. For players, the magic is this rally complements the player+game experience, instead of interrupting or detracting from it. Dvelopers for first time ever can integrate a single SDK to power audio, display, image, video and Rewarded InGamePlay intrinsic ad formats into their games. And advertisers can target their message to hundreds of millions of players complementary to the gaming medium. I love it! #InGamePlay #ingameadvertising #mobileadvertising https://lnkd.in/d4CwRRZJ
Major New Release from AdInMo Combines Player Data and Multi Format Support to Become the Most Integrated InGamePlay platform
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People have this connotation of advertising as flashy, disruptive ads. Probably because 99% of advertising is flashy, disruptive ads. You need to disrupt the user from whatever they're doing - driving (billboard), watching TV (TV ads), browsing (banners) - desperate attempts to get their attention. #Uptick is all about advertising, but we don’t play that game. The best way to grab someone’s attention isn’t while they're focused on something. It’s actually when they’re in between tasks. In that context, presenting users with a clean, tailored, text based offer is a POSITIVE experience. As it turns out, a positive experience also creates a s&itload of revenue. #ecommerce #advertising #uptick
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A short story about how games are changing the marketing landscape. One of our recent clients was reluctant, they felt it was a huge risk to deviate from what had 'worked' for so many years. They realised that a key part of their future marketing campaign would be to track which media channel their customers came from and where their buying journey ended. The goal was post-purchase. (obviously) Initial findings showed that the media channels that had been prioritised with large budgets were delivering lower than expected results. The end result? Our Client was able to make calculated decisions about their marketing efforts and show up where their customers were in a meaningful way. This resulted in more purchases with increased basket sizes. But more importantly, a deeper connection between the brand and the customer. #gamification #playablead #playtowin #retailsales #userretention #businessdevelopment #retailindustry #fintech #growthmarketing #growthstrategy
It’s myth-busting time ☝🧐 While there’s an initial investment when it comes to playable advertising, the long-term benefits speak for themselves - more engagement and user retention! This makes playable ads a smart and cost-effective powerhouse for your brand 💰 Ready to level up your advertising game this year? Contact us to explore the power of playable ads! 🚀 #mythvsfact #mythbusting #myth #factcheck #playablead #gamify #playtowin #retailsales #retailindustry #businessdevelopment #advertising #engagement #userretention
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What is the new Ad Creative ID Framework (ACIF) by IAB Tech Lab? This video by XR Extreme Reach explains it in under 5 mins. If you want more info or have any questions - give me a holla!
XR recently published a video on the Ad Creative ID Framework (ACIF) showcasing the ways it can lead us towards a more unified advertising landscape and help us to bring ad creative to the forefront again. The ACIF has made significant strides in the past year thanks to the collective work of the IAB Tech Lab’s Advanced TV Working Group. XR Extreme Reach has long been an advocate for this initiative, and our partnership with AD-ID, LLC represents our commitment to helping to make this vision a reality. Through a standardized, persistent ID, brands can solve complexities in asset management and measurement brought about by an increasingly fragmented media environment. Learn more here: https://bit.ly/46ICTkE #ACIF #IABTechLab #XR #XRExtremeReach #ADID #measurement
Elevating Creative Effectiveness with ACIF — Watch the Video
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What is “couch commerce” 🛋 and how is it changing how you shop from your TV? 🛍 📺 William (Billy) Kinchin, Chief Product Officer at Vudoo, reveals how Connected TV (#CTV) is changing the retail scene and how QR codes turn passive TV viewing into interactive buying experiences. Key takeaways in Kochie's Business Builders: 🚀 QR codes are making instant purchases a reality 📊 Valuable data is being captured through second screen usage 🌐 The future of shopping with #AI Read more about how this innovative #tech is shaping the future of commerce 👉 https://lnkd.in/gXZskUzY #Vudoo #video #shoppable #adtech #marketing
Couch Commerce: How CTV is turning lazy lounging into lucrative shopping sprees
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Check out our very own Adam Boucid, AV Director, predicting what 2024 might have in store for adland. From advances in technology to cookies to AVOD, 2024 is shaping up to be a big one. #2024trends #2024predictions #media #advertising
Part two... We asked some of #adland's leading lights what was top of their trends list for 2024. This is what they predict for the year ahead... #advertising #media #artificalintelligence #VOD #music #creativity #technology #adtech #Creative Kubbco - Social Media Agency tms Livewire Designit True Amplify ShowHeroes Group Yonder Media
Predictions 2024: Adland on the big trends ahead -
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Excited to see our #Collaboration with Redbox Entertainment Inc. driving even better consumer experiences! Together, we're setting new standards in entertainment. 🎉 #CustomerExperience