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Are marketing plans a waste of time? According to a 2024 Marketing Week survey, two-thirds of SMEs don't have a marketing plan in place. Our co-founder Toby Strangewood's column in Startups Magazine explores why marketing plans get a bad rap and why it's more about crafting a strategy that’s as lean and agile as your operations. #Marketing #MarketingPlans #MarketingComms #StartUps

🐠 Feeling like a fish out of water in the marketing world? 🖐️Our 5-step formula will help you turn things around and achieve success! 🚀 🐻 Dive into our latest blog and make a splash! 👇👇👇 #TheBearConnection #SMEs #SmallBusiness #Startup #MarketingStrategy #MarketingConsulting #HCM #Vietnam

7 Marketing Strategies to Help Your Startup Grow and Scale #marketing #entrepreurship #startups

Marketing for Startups: Igniting Growth on a Budget

Implement these 6 innovative marketing strategies designed for startups! 🚀 Propel your business to new heights via https://ow.ly/8qOf50SENBC #marketingstrategy #startups #businessgrowth

It’s a fact that many founders learn the hard way: startup marketing can be a BEAST. Getting the right message in front of the right people is a challenge for even the world’s biggest brands, and for a startup, the odds of getting it right go way down—yet successful startup marketing is essential for reaching the growth stage. Instead of second-guessing, take a smarter approach to startup marketing—start by learning from founders and renowned marketers who have firsthand experience with what works and what doesn’t. We collected some key insights in our blog: https://hubs.li/Q03039770 #StartupMarketing #B2BStartup #Startup

There has been a massive increase in startups in the last two decades, and their potential to change their industry's landscape is more obvious than ever. But how does a new company distinguish itself from the competition and build a creative marketing strategy? Stick around to find out all the crucial information. https://ow.ly/ogzq50ScZJg #contentmarketing #startups

Having worked with lots of startups during the course of my career, one of the challenges faced by most early-stage startups is the limited resources in carrying out marketing activities. It is interesting to note that there are a few low-cost marketing activities that you can try out as an early-stage startup that is sure to give you a high return on investment if done properly. Below are proven low-cost marketing activities you can try out as an early-stage startup. https://lnkd.in/es74FpQA #startup #Productmarketing #Growthmarkekting

As a Growth Marketing Manager in a venture studio for the past two years, I've helped grow multiple healthcare brands from 0 to 1. Here are my key findings on successfully launching and scaling healthcare ventures. 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗩𝗲𝗻𝘁𝘂𝗿𝗲 Building a healthcare startup is like running a marathon with rocket boosters — you need endurance, but you also have to fly! Here's how to track the right KPIs so you don’t just survive the early stages, but thrive and scale like a pro. 𝗨𝘀𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻: Track how many patients sign up daily, weekly, and monthly. This is the most critical metric early on, showing how well your marketing strategy is working. 𝗧𝗮𝗿𝗴𝗲𝘁: Aim for 10-15% MoM growth by leveraging digital platforms and partnerships with local clinics. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝘀𝘁 (𝗖𝗔𝗖): Focus on cutting CAC by reducing junk or dead leads. Optimizing targeting on platforms like Google Ads and Facebook helps ensure you reach the right audience. 𝗧𝗮𝗿𝗴𝗲𝘁: Cut CAC by at least 60% through digital platform optimizations, making your marketing spend more efficient. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲: Track the percentage of users who convert from inquiry to sign-up, and from sign-up to active usage. 𝗧𝗮𝗿𝗴𝗲𝘁: A conversion rate of 4-6% is typical early on, but optimizing the user journey can improve this. Constantly refine your funnel to minimize drop-offs. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗴𝗶𝗻𝘀: 𝗖𝗠𝟭 (𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗴𝗶𝗻 𝟭): Aim to break even or show positive growth on CM1 (direct costs like marketing and operations). Investors will be reassured that your core business is profitable without overhead. 𝗖𝗠𝟮 (𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗴𝗶𝗻 𝟮): In the expansion phase, focus on CM2, including overhead costs. While breakeven may take time, show a clear path to profitability. 𝗧𝗮𝗿𝗴𝗲𝘁: Achieving breakeven on CM1 early signals scalability, while CM2 breakeven typically happens 12-18 months into expansion. 𝗕𝘂𝗿𝗻 𝗥𝗮𝘁𝗲 𝗮𝗻𝗱 𝗥𝘂𝗻𝘄𝗮𝘆: Keep a close eye on how much cash your startup is burning monthly to ensure you can maintain operations. Target: Aim for 3 months of runway in the early stages, extending to 6-9 months as your startup grows. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗳𝗼𝗿 𝗶𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗶𝗽𝘀, 𝗴𝗿𝗼𝘄𝘁𝗵 𝗵𝗮𝗰𝗸𝘀, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘀𝗮𝘂𝗰𝗲 𝘁𝗼 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘃𝗲𝗻𝘁𝘂𝗿𝗲!

The Startup Distribution Engine: Why You Need One and How to Build It: As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice?