Redtorch’s Post

Owning your audience is the new gold in sports, media & entertainment. 

With March Madness approaching, sports broadcasts are increasingly moving to #CTV. Check out our latest #blog to learn how to elevate your ad campaigns and win amidst the madness. https://lnkd.in/dHZn6eXY

Global sports leagues often share content - highlights, behind the scenes content, interviews and the like - for their audiences worldwide. But sometimes, because of broadcast regulations, and rights restrictions all the content is not available in all territories. For example, you can watch a video The Emirates FA Cup Twitter/X account uploads across the world, but if NBC Sports is sharing a Premier League goal video, you can only watch it if you are in the United States of America. This sort of customization is a practice known as 𝗚𝗲𝗼𝗳𝗲𝗻𝗰𝗶𝗻𝗴, often implemented by marketers and/or broadcasters (in sports as well as other programming) to both comply with rights restrictions as well as deliver tailored content and ads. #WordWednesday #Geofencing #SportsTech #Technology #Broadcast

Sports is going to be what changes our viewing habits. What other type of content do you know that makes people scream at the TV? Its got the money on all sides of the table to change the game and there is shed loads of tech being poured into sports all the time. It's the type of entertainment that people are most passionate about. It's the ONLY form of entertainment that people follow for their whole lives and, importantly, that they will pay crazy amounts to view Thats why subscription-based platforms, which is the way all viewing will be, love sports and can fund significant developments from its revenue The interview below is with 3 superpowers in this arena who know what's going on in OTT and Sports. Carlo De Marchis, James Walmsley and Alexis Gaï speak to me about The Sports Revolution and cultivating loyal followings #Streaming #OTT #sports https://lnkd.in/dt6yrPG6

Pro Tip: If you're looking to catch the Team USA vs. URU game tonight and are a fellow cord-cutter like me, sign up for ViX, Inc. For just $5 a month. Enjoy targeted ads and Spanish commentary, but best of all, get access to the rest of the tournament for both the Euros and Copa America. The power of Connected Television gotta love it. If you're interested in more Pro Tips like this or curious about what #CTV targeted ads can do for you, follow me or comment CTV below!

What does the fragmentation of sports viewership mean for the media industry? Well, right now it means only 37% of TV advertisers say they're very confident in their sponsorship measurement.🤯 During this Thursday's webinar, we're examining how to change that number with our partners at Relo Metrics. Register below to catch the panel including our very own Bryan Goski SVP, Sell Side Revenue along with Relo Metrics's Jay Prasad, Seth Haltiner, and Hannah Shain.👇 https://hubs.la/Q02xt_Pb0

Download the free report: https://hubs.ly/Q02lPJv10 Across major sports markets, the broadcast rights to popular sports competitions are increasingly being split across a growing number of services, including streamers. This report looks at the driving forces behind the fragmentation of the sports media market, as well as its impact on various stakeholders across the industry

The 2024 IPL has set new records in digital viewership, showcasing a shift from traditional TV to digital platforms. Vidur Naik of TCM Platform discusses how IPL's digital success highlights the future of sports broadcasting, emphasising technology and personalised content to expand global fan bases and revenue streams. Follow the link in comments to know more. #advertising #marketing #guestpost

"The dissonance between fans’ needs and the offering by most of the sports broadcast services they can access is clear, as is the fact that the persistent fragmentation in the sports media market is unsustainable if rights holders and broadcasters want to deliver the best entertainment experience to a global audience of sports fans." Marc Watson, CCO at DAZN, writes about the steps we're taking to address this fragmentation to benefit all stakeholders in the sports industry. Read more: https://lnkd.in/eDQ3STE7