Reebok’s Post

Final countdown to 4se New York, our sports, entertainment, brands and culture show - Tuesday 21st and Wednesday 22nd May, in the heart of Manhattan. Still time to join us: https://lnkd.in/guv-vMnY The skinny: It's for curious and commercial minds, from across sport - focused squarely on where and how value can be generated (and money made) as teams, leagues and athletes overlap with the worlds of music, fashion, media, brands and technology. And we're packing it full of practical hints, a few secrets and a load of tactics to take back to the office. Throw in a WNBA legend, professional bull rider, a couple of Olympian snowboarders and a NASCAR driver, and there's half a chance it'll also be fun. And it's a heck of a cast list - you'll hear from FIFA, Universal Music Group, Reddit, Inc., Mitchell & Ness Nostalgia Co., Words + Pictures NASCAR, Meta, More Better, SMAC Entertainment, UNINTERRUPTED, The SpringHill Company, Prime Video & Amazon Studios, Professional Bull Riders, LLC, Trilogy Films, Under Armour, National Hockey League (NHL), Major League Baseball (MLB), Endstate, SIXIÈME SON, TD, MIZIZI International, WWE. We'll see you there. #sports #entertainment #lifestyle #culture #NewYork #4se Leaders in Sport Sports Business Journal

Why this is a game changer…. Naming Candace Parker as president of adidas basketball division has the potential to —disrupt more than just— the sporting goods industry: 👑🏀 Representation and Advocacy: Firsthand —knowledge and understanding— of the needs and challenges of W Bball to lead the development of products and storytelling that resonates with female athletes and fans alike. 📣👀 Networking and Influence: She has a circle of influence like —no other—allowing the brand to form partnerships with key stakeholders and open doors to help expand the brand’s reach and impact in the sport and be a role model for other female athletes across all sports. ✂️🧵 Product Development: With direct experience in launching her signature shoe in 2010, she can provide valuable input on product design and innovation to better meet the —unique and underserved—requirements of women and basketball players. 👑 👔 Credibility and Inspiration: Starts from a place of authority with professional filters that will shape strategic visions to go —further, faster— in developing the right product, partners, and markets to create sustainable growth for the brand and business. 💰📈 Market Growth: Candace can play a crucial role in advocating for the sport at grassroots levels, fostering inclusivity, and developing programs that nurture talent, reduce dropout, and expand the sport’s popularity among women and girls. Ultimately, Candace’s leadership will positively change for the WNBA (Women's National Basketball Association) and women's sports globally —on the court and in the boardroom! #WomenInSports #FemaleAthletes #WomenInSport #GirlsInSports #WNBA #Basketball #EmpowerWomen #WomenAthletes #SportForHer #WomenWhoPlay #ShePlays #WomenPower #AthleteLife #SportsBizWomen #WomenLeaders #GirlsCanPlay #FierceWomen #GameChangerWomen #StrongWomen #WomenInFitness #SportsMarketingWomen #SportsEmpowerment

Simple and effective. Out of home need not be complicated or techy. Often times it’s all about placement, context and messaging. #OOH #outofhome #outdooradvertising

Ad 3: Am I a Bad Person? Nike’s new Olympics ad is both interesting and provocative. 👇🏽 Why is it interesting? 🤔 - The script lists qualities of a "bad person" but places them in the context of sports.⛹🏾♂️ - These "bad" traits are approved and legitimized when it comes to winning in sports. 🤼♀️ - Outside of sports, these traits are clearly negative. But with sports visuals, narrated by Willem Dafoe, they make us think differently. 🤺 Why is it provocative? 🤔 - The ad challenges the idea of "bad" qualities in sports. 🔝 - It raises questions: Can an athlete have empathy for their opponent and still win? Can respect coexist with victory? Can irrationality be part of a team sport?🤝 - Sports is a "zero-sum game"—for one to win, another must lose. The ad uses this concept to make a powerful point. 🥇 Nike and Wieden + Kennedy have cleverly used the nature of sports to provoke thought and challenge perspectives. Well done—this is incredibly effective! ✔️ #ad #sports #media #creativity #nike

Caitlin Clark is a true 1/1. – she is a fascinating blend of scoring prowess and teamwork wizardry. Did you catch that she's not just the all-time leader in scoring but also top-10 assists all-time? A true dual-threat! In the world of leadership, Caitlin's nailed the art of personal excellence while fostering a team-first mindset. Imagine hitting your targets and orchestrating collective wins – it's leadership with a strategic twist. Life's a bit of a strategic game, full of challenges that serve as growth opportunities. Embrace the journey, pivot through obstacles, and know that success amplifies when it's a shared victory. Caitlin Clark's style echoes a sentiment we value here – it's not just about guiding; it's about curating success together.

Client need to invest in #brandequity #creativedirection #creativeagency #creativedesign #creativedesigner #graphicdesigner Idy KHUNG Idy Khung Idy creative Chameleon

What’s the one thing that catches most brands off guard when they start working with combat sports athletes? It’s the intense loyalty and passion of the fanbase. Combat sports athletes bring a level of authenticity that's hard to replicate. Fans aren’t just watching a sport. They’re following a lifestyle, and they expect the same dedication from the brands that partner with their favorite fighters. Brands that recognize this and lean into the raw, unfiltered nature of combat sports can forge deep, meaningful connections with this audience. It's more than just visibility. It's about becoming part of the fight. #sponsorships #brands #athletes #sportsbusiness

If you work in the NASCAR industry, are a fan or have a new interest in the sport check out this Speed Read where I highlight the current juncture the sport is facing. If you have questions, want to talk NASCAR or want to know more about MKTG’s role in the sport - let’s connect!

Credit: Malcolm Lemmons Interesting that the good man turned down $10 upfront for $87 over 7 years. My question is simple. What is the present value of $87 million paid over 7 years? Is that larger than $10 million today? In other words, would the good be better off investing the $10 million over 7 years? Of course, the skill of the investment manager is key to this question. Let's approach questions of money using our knowledge from finance 101.

WINNING ISN'T FOR EVERYONE | AM I A BAD PERSON? ------------------------------------ Have you watched the new Nike ad featuring a bunch of sporting legends in action? It's thought provoking and asks a rhetorical question “Am I a bad person? Think about it, sporting legends are specially wired, they are single minded, they are deceptive(tricks the opposition), they are obsessive (about winning) and they are selfish(shows no mercy for the opposition). They don’t show empathy(on the field), they are never satisfied( e.g. Ronaldo and Djokovic are still going on after 20 years),they act irrationally (they are not fazed by impossible goals) and they show no remorse (when they push the envelope) etc   It’s just fact that not everyone can be a WINNER, the best will always emerge by beating the rest , its the same in business, in sports, in music, in movies,in philanthropy everywhere you look. That’s because excellence is not equally created and outliers always create disproportionate value, that’s the way it has always been. So the key question for growth is how can we create more winners in our orbit, what are the cultural and leadership tenets that enable excellence without creating moral walls ?  It’s worth thinking about this no matter what your field of work is … Our point of view (ScalerZ) :  #1 Excellence starts with ambition and leadership. Think about President Kennedy’s national goal of putting a man on the moon which led to the Apollo program and the rest is history  #2 Setting a culture where failure is not taboo is critical to create a funnel of good ideas. Successful companies, countries and communities have high tolerance for failure as far as ideas are concerned, this in turn attracts a diverse set of ideas from a broad base of talented people. Failure is often just a pitstop .JK Rowling’s Harry Potter was rejected by a dozen publishers before it got published and became a bestseller. Walt Disney was fired from a Missouri newspaper for not being creative enough. One of his early ventures called Laugh-o-gram Studios also went bankrupt.  #3 Very Important to remember that super high achievers( folks who create disproportionate impact) in any field are pure outliers, they actually get oxygen from other talented people and they thrive in a culture of freedom(of expression) and experimentation. One of the key success factors of Silicon Valley in the early days was the concentration of talent, capital and ambition in the geographical area between San Jose, California, and San Francisco as a result of Frederick Terman, the legendary dean of Stanford engineering school during the 1940s and 1950s. Stanford a university is arguably the world's best startup accelerator with a track record of 3700 Founders and 2800 companies founded by Stanford alums( Jensen Huang, Phil Knight, Reed Hastings, Sergey Brin, William Hewlett, David Packard etc) WATCH THE AD #winner #outlier #failure #ambition #leadership #startups ScalerZ ANIL KUMAR Susan G. Hunt