Refine Labs’ Post

Delayed gratification is a powerful skill in life; it's also crucial in brand building and customer acquisition. You plant, you nurture, you wait. If you're only focused on the harvest, you'll miss the process that leads to it. Hear from @JeremiahPrummer, Founder of @KnoCommerce on which questions to ask your customers to understand the 'why' behind the buy. Measuring the 'Hard to Measure' 📈 New Episode out at https://lnkd.in/eFUdk5bY Decoding the Buyer's Journey 🎧

5 mistakes that stop your franchise from scaling (and a 3-step solution to follow). 1. Inconsistent Customer Experiences 2. Undertrained Staff 3. Overlooked Local Marketing 4. Mismanaged Inventory 5. Poor Communication with your Franchisor How you can fix them in 3 steps: -  STEP 1 - Standardize Customer Service Example: Implement a training program. Ensure every customer interaction is top-notch. Roll out continuous training updates. STEP 2 - Localize Marketing Efforts Example: Use demographic-specific advertising. Tailor promotions to local markets- explore geofencing. Keep messaging consistent yet personalized. STEP 3 - Improve Supply Chain Transparency Example: Use cloud-based inventory management. Track stock levels in real-time. Create a feedback loop with suppliers. Are you facing any of these challenges? #frachisegrowth #customerexperience #localmarketing

#MeaningfulMondays The buyer journey is nothing more than a series of questions that must be answered. #marketingcommunication #marketingbasics

Introducing Digital Debrief, the new series where we quiz ecommerce leaders on the secrets to their success 🎤 In our first episode, Director of Ecommerce James Collingham unveils Pooch and Mutt's subscription success story. Tune in on the 5th March to discover: 📦 Tried and tested subscriber acquisition & retention strategies 🛍 How to deliver consistent value in your subscription offering 🐾 Actionable advice on how to enhance customer engagement Powered by Recharge, with Sophie Seaton as your host. Save your spot now!

Ready to revolutionize your discounting strategies? Focus groups could be your golden ticket. 🎫 Here's how: 1. **Unlocking Customer Insights**: Dive into the minds of your customers with focus groups to tailor your discount strategies effectively. Discover whether a BOGO is more enticing than a 20% discount straight from your target audience's mouth. 2. **Choosing the Right Strategy**: With a myriad of discounting tactics at your disposal, focus groups help identify which resonates best with your market. Is it bulk discounts or limited-time promotions? Let your customers guide you. 3. **Refine and Implement**: Use the rich feedback from your focus groups to refine your discounting strategies. Test, measure, and adapt to ensure your discounts not only attract but also retain customers without hurting your bottom line. Are focus groups the missing link in your discount strategy? Let’s discuss how this qualitative research tool can transform the way we understand and engage with our customers. #DiscountStrategies #CustomerEngagement #MarketResearch

Customer satisfaction is at the top of every business agenda. Sitting closest to the customer, CMOs are on point to deliver. Discover the four topics shaping the chief marketing officer’s agenda in 2024.

🏆 The Success Story of How A Day's March Increased Its CTR by 170% 🏆 We are proud to share an incredible success story where our client A Day’s March managed to increase their click-through rate (CTR) by a whole 170% with the help of smart solutions in Rule! 🌟 This is not just a number – it's proof of the power of the right tools and strategy. Like many other e-retailers, the Swedish clothing brand A Day’s March faced the challenge of getting more conversions from their campaign mailouts. Through good collaboration and a deep understanding of their customers' unique needs, we were able to create a solution that led to success for A Day’s March. 🔍 Want to know how they did it? Read our latest customer case and let yourself be inspired to achieve similar results. Who knows, the next success story could be yours! 👉 Link it here: https://lnkd.in/dmmwuPca #Adaysmarch #CaseStudy

Customer satisfaction is at the top of every business agenda. Sitting closest to the customer, CMOs are on point to deliver. . Discover the four topics shaping the chief marketing officer’s agenda in 2024.

On with the media planning acronyms. Letter C. CTA: Call to Action CCAR: Caucasus and Central Asia CCC: Consumer Centric Communications CDI: Category Development Index CFA: Conversion Funnel Analysis CLTV: Consumer Lifetime Value CPA: Cost Per Action/Acquisition CPC: Cost Per Click CPG: Consumer Packaged Goods CPI: Cost Per Installation CPL: Cost Per Lead CPM: Cost Per Mille CPO: Cost per order CPT: Cost Per Thousand CPV: Cost Per View CR: Conversion Rate CSD: Carbonated Soft Drinks CTR: Click-Through Rate CVR: Conversion Rate CX: Customer Experience

Excited to share a key insight with you all! What would I do if I were pricing products from scratch? Someone asked me this recently. Here's my answer: 1. Rethink cost 2. Maximize value 3. Price accurately 4. Build trust Successfully pricing products comes with immense benefits: ↳ Profitability ↳ Market positioning ↳ Customer loyalty ↳ Sustainable business growth The secret to having the lowest price isn't about cutting your costs or profits but increasing the 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐬𝐨 𝐦𝐮𝐜𝐡 that its price seems like a bargain to your customers. Happy pricing! What's your approach to product pricing?