From the moment we reached the first festival,
I could feel something was different.
It took weeks of reminiscing, reflecting, and even mind-mapping for me to fully process, unfurl, and contextualize the entire experience.
Two 🎸 experimental, heavy metal festivals 🎸 and my takeaway was
COMPANY VALUES?!?!?!
These festivals were breaking ground, they were innovating in ways I never expected or had seen before at others.
It dawned on me that they had created a culture of appropriate and expected behaviors centered around a set of organizational values. And they did it so well, so thoroughly, that even someone like me, who arrived without reading the “instructions”, was able to feel the full-force of what these festivals stood for.
🤘🏽 Inclusivity
🤘🏽 Acceptance
🤘🏽 Sustainability
What I saw:
✅ Diverse crowds
✅ Vegan & gluten-free options everywhere
✅ Accessibility features
✅ Zero waste initiatives
✅ Non-profit merch booths
But here's what I can't stop thinking about:
HOW did they do it?
HOW did they make these values so clear that even I, someone who just showed up, could feel it?
How do you make your core values understood across your company, team?
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Up next: My Heavy Metal Approach to Core Values.
Hint: It isn't just wall-art.
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🙋🏽♀️ Hi, I'm Jennifer Yates.
I bring playfulness, a rebellious spirit,
human connection,
and fearlessness
to business functions
that are typically prescriptive, corporate-y, and pill-boxed
like Business Operations and Project Leadership.
If your seismic, transformative, business-critical project keeps spinning and spinning, maybe you need someone focused on soft-skills, not certifications. Let me know how I can help!
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Smiles at ArcTanGent, UK. August 2024.
Sales Director, Essence Ventures
4moDana Storm Santiago