Reframe Overhead’s Post

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Keep it simple—that’s what they say. But what if they’re wrong? We conducted research with over 1,200 Australian donors to understand how best to share overhead cost information. The results were surprising: donors prefer detailed cost breakdowns over highly summarised ones. One standout example is from the RSPCA Queensland 2023 Impact Report, which excels in: 🎨 Colorful Visuals: They use color to differentiate various cost categories, making the report visually appealing. 🗣 Positive Language: They avoid the term "administration" and instead use terms like "governance" and "effectiveness." 🐶 Relatable Imagery: They include engaging images of animals and stories that tie back to the financial data, showing donors exactly how their contributions make a difference. The approach RSPCA is taking is backed up by our research which shows that: 📊 Donors appreciate transparency and a clear explanation of how funds are allocated and the impacts they make. 🖼 Including images and stories that link financial data directly to the outcomes of the cause helps donors feel more connected and informed. By presenting their own investments in this way, RSPCA QLD provides donors with the transparency and detail they crave, aligning perfectly with our research findings. Do you have any examples like this? We’re always on the lookout for great examples that reflect our research findings and can help us all do better in communicating overhead costs.

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Renee Dixon MFIA

Creating lasting impact through partnership and relational fundraising

4mo

‘Making sure we do things the right way’ is helpful language. Thanks for sharing this example. Well done RSPCA QLD.

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