REFY’s Post

Target : I worked Inbound, full-time and General Merchandise, part-time, for eight months, between October 2021-April 2022. I was at T-1267, the largest location in SE Connecticut, and enjoyed working there. My fellow Team Members and my Team Leader were great. I still talk to them whenever I’m in the store. The reason I left is because of Corporate penny-pinching; after Q4 2021, my hours were reduced below 40, with no guarantee of full-time work, hence, no guarantee of benefits. And the “raise” I got was $0.06. Considering how hard everybody in Target works, the low pay, erratic scheduling and lack of health benefits forced me to seek more reliable employment. Brian Cornell should be ashamed of his betrayal of Target’s brand ethos. I don’t know if he was ever a rank-and-file Team Member, but he and all the other Corporate decision makers are a blemish on the Target brand image of Progressivism and Social Equity. If I weren’t so committed to the Target brand, I would cancel my Red Card and boycott Target. The Corporate leadership do not represent Target’s brand image and are doing Target great harm in the brand’s public perception. https://lnkd.in/eqMbp97u #retail #brandimage #target

From Mass to the World: Dunkin's Global Journey 🍩 Hey marketing friends! Did you know @dunkin' started in Quincy, Massachusetts in 1948 with the simple idea of dunking donuts into coffee? Now, they’ve expanded to over 12,500 restaurants in 46 countries. Amazing, right? Achieving Global Success • Value-Based Strategy: Offering high-quality products at affordable prices, tailored to local tastes worldwide. It’s all about giving people what they love. • Rebranding Success: In 2019, Dunkin' dropped "Donuts" to focus on being a beverage-led, on-the-go brand, highlighting favorites like Cold Brew and Nitro Coffee, Mobile Ordering, and a simplified menu. • Summer 2024 Campaign: Launching "Dunkin’Terns," aiming to place a Dunkin’ iced beverage in every hand this summer with help from Ben Affleck, Matt Damon’s Artists Equity. • Emotional Connection and Engagement: Dunkin's journey from local origins to global success resonates with its commitment to quality, affordability, and cultural adaptation. 🗯️ Now, I want to hear from you! What's your favorite Dunkin' memory or experience? -Carolina #Marketing, #BrandStrategy #GlobalExpansion, #BrandBuiltSeries.

Step 2 : Prioritised Self-Care https://lnkd.in/ev6bhsPb Studio Retail Limited Frasers Group

☕ CAMPAIGN LAUNCH ☕ 'Lauren', whose story we tell below, is one of the many who sent us their coffee shop experiences, and one of many reasons we're pushing for coffee shops to be actively inclusive of people who stammer. Part 2 of our #SpaceToStammer campaign tackles the ridicule that many people who stammer face when ordering in a coffee shop, an utterly unnecessary humiliation that would be both easy as well as organisationally beneficial to avoid. We want to work with you, whether you're a small indie or Starbucks: we want you to talk to us, hear people's stories, and work with us to make sure that these thousands of potential customers do not view your business with dread, due to the treatment they experience. Read the full story here: https://lnkd.in/eGjudQ-v

“There’s a shared sense that we have drifted from our core,” in an open letter on the coffee icon's website, Brian Niccol shared. “We’re committed to elevating the in-store experience — ensuring our spaces reflect the sights, smells and sounds that define Starbucks.” Here’s my take on Starbucks' new CEO’s commitment to enhancing the in-store experience. His statement that “we have drifted from our core” touches on something crucial for any brand, especially one as iconic as Starbucks. The sights, smells, and sounds of a store are not just superficial elements, they are part of the brand’s DNA, creating emotional connections and memorable experiences that keep customers coming back. What Starbucks is doing now is a lesson for all companies, it is not just about the product. It is about the entire customer experience. In a world where so much of our interaction is digital, the physical experience of a brand becomes even more valuable. For Starbucks, that means returning to its roots, recreating that unique feeling you get when you step into one of their stores. The smell of fresh coffee, the sound of espresso machines, the cozy atmosphere, these are all sensory experiences that reinforce their brand identity. Exciting times. Lesson for other businesses? Don’t underestimate the power of sensory branding. In an increasingly competitive and fast-changing market, consumers are looking for experiences that go beyond the transaction. If you can connect with them on a deeper, emotional level, through sight, sound, smell, and service, you build customer loyalty that is hard to break. Connect with me to learn more about the power of customer experience. Starbucks’ move is also a reminder of the importance of self-reflection. Successful businesses must periodically reassess their strategy, asking themselves: Have we strayed too far from what made us successful? Are we still offering a unique and consistent experience? These questions are crucial to staying relevant in today’s fast-paced market. #CustomerExperience #BrandLoyalty #CustomerLoyalty #SensoryBranding #BusinessStrategy #RetailInnovation #Leadership #BrandIdentity #InStoreExperience #CX #Starbucks #CustomerEngagement #BusinessLessons #BrandExperience

🌟 Dunkin's Super Bowl triumph isn't just a win for coffee lovers; it's a blueprint for marketers everywhere. In this post, R.K. Brooks discusses how strategic celebrity partnerships and cultural integration can elevate your brand to Super Bowl levels of success. 👉 https://buff.ly/42WZV5s #MarketingStrategy #SuperBowl #DunkinSuccess

📉☕️ Starbucks Takes a Hit of $11 Billion Amidst Sales Woes and Boycotts! ☕️📉 Dive into the buzz surrounding Starbucks' financial setbacks and controversies. What went wrong for the coffee giant? Find out in this eye-opening article: https://lnkd.in/gwMABN8a #Starbucks #FinancialWoes #Controversies #BusinessNews #CoffeeDrama 🌐💼

I argue poorly about the prices of coffee at Starbucks! It seems awkward and full of embarrassment. WHY? Perhaps if you were in my place, you would never do such a thing. It seems like a cringe-worthy action I took at Starbucks. Similarly, when a huckster sells items, people tend to bargain. ➡ But why don't we do this in a shopping mall where we buy branded items? It's due to the label price, which ensures that the price of the item is fixed. No, it's not just that. 🏹 Brands focus on standing out in the crowd of various items. 🏹 They create an identity for their items through the names of their brands. 🕶 And you must agree on how powerful personal branding is! PS:- The post is subjected to make you learn personal branding. That's it. #personalbranding

𝐓𝐢𝐭𝐥𝐞: "𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧" Once upon a time, in a bustling town, there were two #neighboring shops owned by two friends, Alex and Ben. Alex's shop sold bread, while Ben's shop sold cheese. Both shops were doing well on their own, but they often wondered if they could achieve more by working #together. One day, a new bakery opened #across the street from Alex's shop. It offered a wide variety of bread, posing a threat to Alex's business. Worried about losing customers, Alex approached Ben with an idea. He suggested that they #collaborate by creating a special offer where customers could buy bread and cheese together at a discounted price. Ben loved the #idea and agreed to collaborate. They launched the offer, and to their delight, it was a huge success. Customers appreciated the convenience of buying bread and cheese together, and both shops saw an #increase in sales. As time went on, Alex and Ben continued to collaborate on various initiatives, such as joint marketing campaigns and sharing resources. Their #friendship grew stronger, and so did their businesses. They realized that by working together, they could achieve far more than they ever could alone. 𝐓𝐡𝐞 𝐦𝐨𝐫𝐚𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲: Collaboration and teamwork are essential for success in the workplace. By pooling resources, sharing ideas, and #supporting each other, employees can achieve remarkable results and overcome #challenges more effectively. #community #communities #givingback #family #helpingothers #leadership #collaboration

What do the following things have in common? And why do they help retailers? - The sizzle of a steak as it hits a hot grill - The hiss and drip of freshly brewed coffee as it filters through the percolator - The pop and burst of corn kernels as they turn into popcorn. These are 'sensory cues' - and they can really help to elevate an in-store experience for shoppers. By triggering the senses (sight, sound, smell, touch, taste) through simple techniques such as food sampling, retailers can: 1. Improve the in-store customer experience 2. Increase footfall 3. Boost sales It's a win-win for everyone involved. https://lnkd.in/eGQcw42R #sampling #customerexperience #shoppermarketing #3HNA