📢 We’re excited to announce the launch of our TV advert as part of the AW24 campaign, “When Warmth Matters, Think Regatta.” This is an exciting step for the brand as we trial TV advertising to reach targeted homes across the Northwest via Sky AdSmart technology. The advert highlights the warmth, quality, and protection our products offer, while capturing the special outdoor moments spent with friends and family. The campaign goes beyond TV, supported by outdoor advertising, digital, social, retail, and influencer activations. We're looking forward to seeing the impact of this omnichannel campaign. A huge thank you to everyone who contributed to bringing this campaign to life 👏 #WhenWarmthMatters #TVCampaign #SkyAdSmart #RegattaGreatOutdoors #AW24
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I love omni-channel DSPs (I spent a majority of my career at one). They are CRITICAL to the entire advertising ecosystem - not just digital. So while I may be being a bit over the top here, it is important to say. We control our own destiny in out-of-home, and we must embrace that. Accretive was built with this in mind. #helpingbrandswin #datadrivendooh #measurementdrivesbehavior #ooh #dooh #oohmeasurement DPAA OAAA OOH Insider OOH TODAY Billboard Insider
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ICYMI: Canadian out-of-home trade body releases version 2 of an AI chatbot that answers questions about the OOH industry: OOH-GPT is an advanced chatbot developed by COMMB to answer all your questions about out-of-home (OOH) advertising. Amanda Dorenberg, President of COMMB, states, "OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices. While COMMB boasts a range of objectives, many are […] #DOOH #digitalbillboards #digitalsignage
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ICYMI: Canadian out-of-home trade body releases version 2 of an AI chatbot that answers questions about the OOH industry: OOH-GPT is an advanced chatbot developed by COMMB to answer all your questions about out-of-home (OOH) advertising. Amanda Dorenberg, President of COMMB, states, "OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices. While COMMB boasts a range of objectives, many are […] #DOOH #digitalbillboards #digitalsignage
digitalsignagepulse.com
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FYI: Canadian out-of-home trade body releases version 2 of an AI chatbot that answers questions about the OOH industry: OOH-GPT is an advanced chatbot developed by COMMB to answer all your questions about out-of-home (OOH) advertising. Amanda Dorenberg, President of COMMB, states, "OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices. While COMMB boasts a range of objectives, many are […] #DOOH #digitalbillboards #digitalsignage
digitalsignagepulse.com
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FYI: Canadian out-of-home trade body releases version 2 of an AI chatbot that answers questions about the OOH industry: OOH-GPT is an advanced chatbot developed by COMMB to answer all your questions about out-of-home (OOH) advertising. Amanda Dorenberg, President of COMMB, states, "OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices. While COMMB boasts a range of objectives, many are […] #DOOH #digitalbillboards #digitalsignage
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🚀 Axis and TriCoast Collaborate to Elevate Connected TV Advertising. Axis and TriCoast have teamed up to revolutionize Connected TV (CTV) advertising, bringing better targeting, data-driven insights, and innovative solutions to the forefront. 📖 Read the full blog to discover how this collaboration will shape the future of digital advertising: https://lnkd.in/dTEBkUnw #CTV #Advertising #Marketing #Partnership #DigitalInnovation #Axis #TriCoast
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Recent statistics show due to the multiple device factor, marketing messages require on average 17 impressions to generate action. With political advertising, that figure jumps to 43 impressions! Zenon's CTV & OTT campaigns penetrate nearly 30% more than the competition into local markets. ✅ No Co-viewing ✅ Wholesale Pricing ✅ More Inventory ✅ More Targeting Capabilities ✅ Ad Fraud Protection Message me or email at rae@zenonwholesaledigitalmarketing.com to discuss your campaign! #politics #politicalcampaigns #wholesale #programmatic #ott #ctv #advancedemail #retargeting #streaming #dsp #geofencing #frequency #inventory #action #local #targeting #politicaladvertising
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Deck the Malls with Your Brand's Presence! Our pDOOH mall network is the gift that keeps on giving - reaching millions of festive shoppers in their element. With real-time targeting, dynamic creative capabilities, and measurable ROI, you'll be the star of the holiday shopping season! Check the comments section for a link to our Black Friday and Festive Season Playbook - your guide to programmatic success! #pDOOH #DOOH #Programmatic #AudienceTargeting #Advertising
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🚀 Discover the Power of OOH Advertising! 🚀 Out-of-Home advertising remains a top choice for brands looking to build trust AND reach audiences effectively. Here’s why: 1️⃣ Consumers trust traditional ads, with billboards ranking high in credibility. 2️⃣ OOH offers robust protection against ad fraud. 3️⃣ Multiple touchpoints ensure organic audience engagement. 🌟Want to discover how to include billboard advertising to your omnichannel strategy, WhatsApp our area experts now - link in bio📲 Stats citations: Edelman Trust Barometer and UK government poll, Harvard Business Review, Statista and The Drum #OOHAdvertising #Billboards #MarketingStrategy #AdTech #BrandTrust #AdFraudProtection #OrganicReach #MarketingSuccess #Advertising #BillboardMedia
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We are proud to announce our strategic partnership with Moving Walls a global leader in outdoor advertising technology to transform Sri Lanka’s OOH advertising landscape with audience measurement analytics This platform helps brands, advertising agencies and media stations to deliver more impact and measurable OOH campaigns. #tempsolution #movingwalls #outofhomeadvertising #datadrivenmarketing #Ledadvertising #digitaladvertising #impactmedia
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Director at Hrgo recruitment Ltd
3moElla Jones