Regina Wilken’s Post

THE CAT’S OUT OF THE BAG…… DO YOU WANT TO BUILD A STRONG, DIFFERENTIATED, ENDURING BRAND? We’ll show you how in the Lighthouse Brand Strategy Academy’s Brand-Builders Community. I’ve been fortunate in a long career in advertising to run agencies for Ogilvy, Leo Burnett and as Regional Head of BBDO Asia Pacific, working with some of the world’s biggest brands and brightest minds. I was co-founder of one of the world’s first specialist brand consultancies, The Brand Company over 20 years ago now, and have since had the great pleasure of consulting with an array of different clients through my company Dolphin Brand Strategy. I’ve always been incredibly grateful for the experience, but I do realize not everyone gets this opportunity. That’s why together with my team at the LBSA we’re on a mission to democratise high-level brand strategy that works. We want to make best-practice brand strategy more affordable and more accessible to brand-builders everywhere. To go beyond the cliches and the frameworks, to help them develop their brands and businesses in a practical, impactful way that provides real value for money. This is not academic theory, rigid class structures or ‘wham-bam’ workshops that lift you momentarily but leave you feeling empty or directionless afterwards. We’re about building authentic relationships that will truly help you on your journey. Authenticity is a word that’s getting beaten thin these days, but I can’t think of a better one for now – it’s who we are as a team, and it’s the community we want to build with you. Everyone’s story is different. Your ambitions and goals are unique. There is no one-size-fits-all solution. That’s why our program is personal, tailored to suit your needs and centred around community. What it is - An online community where you can learn battle-proven best practice brand strategy and how to operate as a Chief Brand Officer (CBO)  - Practical content, tools and models you can implement straight away  - A flexible, online program that you can tailor to work within your busy lives and business priorities - A community built on collaboration, accountability and mutual support If you are a solopreneur, entrepreneur or small business owner, or if you are an aspiring CBO or Brand Strategist, then this is YOUR community. Want to find out more? Simply click on the link below and in the comments, or shoot me a DM. #brandstrategy #strategy #brand #branding #lighthousebrandstrategyacademy

How many legends do you know? Me? A lot. And I just had another one-on-one with one of them. Meet legendary Peter Wilken. He’s a leading brand consultant who, without him knowing, helped me a lot in my transition from corporate executive to independent consultant a few years back. His book “Dim Sum Strategy”, full of tools and frameworks, was one of the most practical books I read when I started to craft my methodology. → You can tell by the amount of bookmarks in the photo. This book is a must if you care about brand. His online course is a must if you’re an aspiring brand strategist. And… he’s preparing something even bigger! In a way, we share a corporate past with a Disney connection somewhere in our international journeys. We also share a personal development space at Matt Davies' Mastermind, another legend. Life's too short not to surround yourself with those you admire. What are you waiting for? - - - I’m Ezequiel Abramzon If you liked this post and want more → follow me → 🔔 I write about #brandstrategy for #startups so #entrepreneurship is more impactful, and for that you have to #beintentional Srtartup founder? Let’s build a legendary brand.