Renaissance’s Post

All of our clients have renewed their contracts this year. (Apart from 1 who took it in-house and asked us to train them). It's because our core philosophy is: "Clients come first" More tactically this means: 1. Make promises, keep promises. This is a simple mantra we live by. We make tons of micro promises & then meet them as we said we would. → 24-hour turnaround times. → Delivering content when it’s expected. → Meeting UK-based clients every 6 weeks. → 24/7 WhatsApp contact - we reply at 1am. → Getting clients booked on international stages. It sounds simple but so many people don’t meet the expectations they set. So when you do, you’re set apart from the rest. 2. Care about the details no one else will. We obsess about client delivery. Our clients are in the top 0.1% of their respective industry - so we have to be too. → Build a highly customised strategy. → Reading books about their industry. → Building a custom visual for each post. → Delving deep into their target buyer persona. → Implementing A/B/C/D testing & experiments. → Implementing a rigorous quality assurance process. The best in the world always sweat the small stuff. 3. Iterate our Offering We're always making sure our work is delivering for our clients. → We do more of what's working. → Actively seek feedback from clients to improve. → Adjust our style of working to fit their schedules. → Over-delivering and giving away free additional services. → Monitor KPIs and tweak our strategies to maximise impact. → Testing new ideas to get better results & trying new things. More happy clients. More results. More referrals. More renewals. Everyone talks about how to win new clients. But great businesses focus on getting them results, keeping them happy & retaining them as clients. That's our focus.

𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠! If you are a seasoned professional, you’ve been stuck in at least one of the following situations. If you are just starting out, you will soon come face to face with these situations or similar. And unless there is documentation, you’ll not like where you land Here it goes…. 𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭 𝐤𝐞𝐞𝐩𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐛𝐚𝐜𝐤 - 𝐍𝐨𝐭 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐡𝐞𝐦 𝐭𝐨. You had a 90 mins.. ok lets make it 120 mins (that is really long!) meeting with the biggest complainers on the client side. According to you, you addressed all their pain points. It’s time to turn a fresh leaf and move forward. Guess what, the same complain from the same group resurfaces within a few weeks and you are back to square one. What’s missing? Documentation - Minutes of meeting with action points, people responsible for them and their status. Here is another one… 𝐂𝐥𝐢𝐞𝐧𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 𝐧𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧! You finally closed a difficult negotiation in principle with a client. They are ready to receive the renewal paperwork. But now you are moving on from your company and you hand over the account to another CSM. When the new CSM send your clients renewal agreement, they get a sudden attack of amnesia and don’t recall agreeing to that price. You go back to negotiating from scratch. There is a good chance that this time the client might get a better deal. What’s missing? Documentation. Even if the contract is not signed, minutes of the negotiations should be documented with the client and internally at least on email and where ever applicable linked to CRM/ CS tool. Ok Try this one…last! 𝐓𝐡𝐞 𝐛𝐨𝐬𝐬 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫𝐞𝐝 𝐢𝐭 𝐰𝐫𝐨𝐧𝐠. You have an Executive Business Review with a client. You and your sales counterpart put the deck together. Your manager suggests that the salesperson lead the presentation. During the client meeting, your manager asks you to present instead of the salesperson, with no scope to wriggle out. You do your best, but clearly you were caught off guard. Can you explain the confusion to your boss? Only if you had documented the minutes of meeting with him. There are unending anecdotes that would explain the loss of reputation and business in the absence of documentation. Got any?

Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already have is crucial for long-term success.

In the intricate dance of business, the most electrifying yet methodical step remains 'Client Acquisition.' This relentless pursuit not only fuels our growth engines but also challenges us to elevate our game. Here's a distilled essence of my journey in mastering the art of client acquisition, laid out not as mere tips, but as cornerstones for sustainable, thriving relationships: - **Understanding:** First and foremost, comprehend the client's world. Their challenges, *their* clients, and their market. True understanding signals respect, and respect builds trust. Strip away assumption. Dive deep. The blueprint of their needs is often hidden beneath what they articulate. - **Problem-Solving:** Your service or product isn't just a commodity, it's a solution. Frame it as the answer to a problem, not just a feature-loaded offering. Clients don’t just pick a service; they **choose clarity over confusion**. When you embody the solution, your value proposition becomes undeniable. - **Personalization:** Standardized pitches are the love letters no one wants. Tailor your proposition. Personalized approaches are not only felt but remembered. You aren't speaking to a business; you're conversing with people who breathe, laugh, and worry. When your message resonates personally, the professional follows. - **Continuity:** Client acquisition isn't an event; it's a process—and a relationship. Nurture it. Every follow-up is an opportunity to demonstrate reliability. Every interaction is a chance to solidify your commitment. The perception of being a transient salesman must give way to being a constant ally. - **Referrals:** Leverage your successes. A satisfied client's word carries the weight of trust into new territories. Referrals are the gold standard, the testament of your work's impact. Encourage them, facilitate them, and most importantly, deserve them through impeccable service. Post-acquisition, remember, complacency is the silent adversary. The journey transitions from acquisition to retention, to growth. Innovate constantly to keep your value proposition ahead of clients' evolving needs. Immerse yourself in their industry trends, and tailor your solutions to remain aligned with their trajectory. To sum up, practice empathy, embody solutions, personalize your approach, nurture the journey, and build a referral network. **Client acquisition is merely the beginning** – a prelude to the symphony of sustained partnerships. So, I pose a question to my esteemed network: What nuanced strategies have you discovered in your voyage through the tempest of client acquisition? Share your stories, let’s broaden our collective repository of wisdom. #ClientAcquisition #BusinessGrowth #RelationshipBuilding #SalesStrategy #Networking

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Client acquisition is not just about acquiring clients; it's about earning their trust, loyalty, and becoming a valuable part of their success journey." #clientrelationships #businesspartnership

Building A Business, Increasing Revenue & Getting Your Priorities Right:

Keeping customers is just as important as winning them. Let’s go into some best practices for account management that can turn first-time buyers into repeat clients. A client I worked with had great sales numbers, but they were losing customers after the first purchase. They needed help with client retention, so we developed a strategy focused on relationship building and long-term engagement. Here’s what worked: ➡️ Building relationships beyond the sale: It’s easy to forget about clients once the deal is closed. But I found that regular, meaningful communication—even when you’re not selling anything—keeps you top of mind. A simple check-in or sharing helpful resources goes a long way in showing you care. ➡️ By delivering value: After the sale, the relationship doesn’t stop. We made sure to send relevant recommendations and insights that solved ongoing challenges for the client. This kept us useful and relevant, rather than just another vendor. ➡️Staying ahead of issues: Clients appreciate it when you solve problems before they even know they exist. Regular follow-ups allowed us to catch small problems before they became big ones. The more proactive we were, the more trust we built. This created a repeat business and a stronger, more satisfied client base. When you put effort into relationship-building and staying proactive, clients come back for more. What’s your favorite strategy for ensuring repeat business? Let me know in the comments!

Struggling to win over clients? Discover how a well-crafted business case can make all the difference. #ValueSelling #B2BSuccess #SalesOptimization https://lnkd.in/gVfnRChW

I recently completed Miles Croft's "Account Management: Maintaining Relationships" course. It provided valuable insights on maintaining client relationships in today's competitive environment. https://lnkd.in/gG3x7j5u #businessrelationshipmanagement #accountmanagement.