RenderTribe’s Post

🌟 Board meetings are like your company’s strategic spotlight! 🌟 It's vital to ensure that the metrics you present perfectly align with your goals. By spotlighting account-centric metrics, you’ll get a clearer picture of your ABM program's success, making those board meetings way more impactful—and a lot less snooze-worthy! Head on over to our latest blog to see if it’s time for a board deck makeover! 💼✨

Well-defined KPIs are crucial for driving strategic alignment across functions. This insightful article by Mike Kiser, PMP on the Hyperscayle LLC blog offers a comprehensive guide to developing KPIs that are both data-driven and strategically aligned with business objectives. https://lnkd.in/gNb4F4J7

I just finished reading the Propolis Community Sprint - Commercial Marketer Report, and I'm keen to share some inspiring insights with everyone. Key Insights: Strategic Shift: It's time to transition our focus from mere marketing metrics to broader business metrics. We must align our initiatives with company objectives, speaking the language of senior leadership by emphasizing revenue and growth. Community Collaboration: The strength of community intelligence really struck me. By uniting B2B marketing leaders, we gain the ability to overcome challenges collectively and foster trust with our senior teams. Defining a Commercial Marketer: The report describes a commercial marketer as someone who strategically aligns marketing with business goals and drives measurable growth. A thorough understanding of market dynamics, product development, and customer perspectives is essential. Crucial Competencies: To excel, we should refine three vital skills: Insight: Keep abreast of market trends and customer priorities. Analytical: Base decisions on solid data. Financial Acumen: Grasp financial reports and articulate how marketing drives revenue. This report challenges us to evolve into commercial marketers, ensuring that our strategies have a meaningful impact and are recognized at all levels of our organizations. Discover more here: https://okt.to/ncQdLy

This is my favourite extract from this our client reporting dashboards this week 👇 Yes it shows a huge spike in performance on top of what was already industry benchmark engagement and CTR. But that's not why I love it. Behind this chart I see: - the consistent build of brand resonance among these target accounts over many weeks - the testing and learning around what messages/challenges were resonating with which accounts and stakeholder groups - the use of that insight to create a contextually personalised email, asset and landing page that would achieve 91% open rate, 50% click through, identify nearly 100 highly engaged key individuals and highest opportunity accounts - the design of sales motions and delivery of social selling training and sales enablement support that means the sales team is now equipped to continue the conversation with these qualified contacts - the insight that will feed into the deeper personalisation and communications that are already planned to follow - finally, that we have taken the time to build the solid foundations, to gain momentum and now we start to realise the returns. There is so much pressure on marketers and their agencies to deliver results and growth straight out of the gates, even in a complex enterprise sell, but allowing time to lay these foundations is essential for long term sustainable growth. #abm #commercialmarketing #results Seeblue

Why Sales and Marketing alignment is essential? Have you seen processes or methods that have worked well? In this insightful article, Pam Didner, an expert marketer, delves into the crucial topic of sales and marketing alignment and its profound impact on demonstrating ROI. 📈 Here's a surprising finding from Capterra's survey: Only 44% of businesses with aligned marketing and sales teams strongly agree that their company can clearly demonstrate ROI for marketing campaigns or initiatives. This figure drops significantly to just 20% among businesses with misaligned teams. Despite the undeniable benefits, achieving true alignment between sales and marketing requires a concerted effort due to the inherent differences in their approaches and mindsets. Dive into the full article to discover actionable insights and strategies for achieving seamless alignment and driving tangible results.💪 https://bit.ly/3vMPFAq #ROI #MarketingStrategy #SalesStrategy

[Friday Musings - Clarity, and Not Clutter and Noise] There seem to be two philosophies when it comes to posting on LinkedIn: One is where the Founder/CEO, alongside a senior Company exec “flood the zone” with frequent posts on a few themes - over and over again. The basic message/points are the same across posts. Their singular goal seems to be to get lots of users to engage. Create the “perception” of being a “Thought Leader” (“Fake it till you Make It”?).  We believe there is another way - write fewer posts but make every post count. After all, everyone is busy, and their attention is precious. So, let’s share something better than the norm. New realizations that they may not know about. Our struggles and successes that they may learn from. Help us celebrate a win or acknowledge the help we got from an industry colleague. On that note, it’s been another interesting week. First, we were reminded of how long we have been operating in the ABM space, when Scott Albro posed a question about how the term “Intent data” came about - and we shared a conversation with Michael Burton of Bombora from years ago. More on that here: https://lnkd.in/dFrwqR6J The entire ABM space has evolved a lot since those early days. We have continued to innovate along with the others. And we now go well beyond just ABM, with some unique capabilities built into our B2B pipeline growth platform. There's a lot of confusion, around ABM vs Visitor ID vs Buyer ID tools, vs us. Where do we fit? The visual below, we hope, provides some clarity. If you have an existing ABM platform, keep it. Then consider us for Buyer Identity Resolution, where we can generate more warm leads directly from our website (see https://lnkd.in/dTPFtHnc). Then add unified intent, and more. New to ABM? Get started with minimal $$ upfront, see value, and scale over time. Kick off with a 14-day POC of SiteStop, then add unified intent, and then ABM ads over a few months, as you get everything lined up internally. This week, we also released SiteStop by Kwanzoo V2. We now tap into secondary data sources and are seeing from 215% to 780% increase in the NUMBER of B2B leads we deliver every day to our customers. Many more of the B2C consumer leads and plain email leads are now being converted to B2B leads with complete profiles (work email, LinkedIn URL, mobile number, title and more). We are excited to welcome Bala Vishal as he steps up from GTM Advisor to work with our key accounts and bring his knowledge and experience to our ongoing customer engagements. Please watch for his posts by following the Kwanzoo - The B2B Pipeline Growth Platform for Global Enterprises company page. #b2b #marketing #sales #gotomarket #demandgen #abm

Your team is only as good as their data... Without a single source of truth (data), your team can only do so much. We make sure that teams are connected and work together toward shared objectives with a single source of reliable data, analytics, and a shared language to reduce conflict between people and teams. https://lnkd.in/gxmgxwTU #fractionalcmo #fractionalexecutive #fractionalleadership #marketingb2b #saasmarketing #marketingstrategy #marketingbudget

Do you relate to this? Nearly 2/3rd of marketing leaders don’t believe their measurement and analytics align well with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem. What metrics do you use to communicate marketing's value to the business? #B2Bmarketing #Measurement #Analytics

Why are so many business owners losing faith in performance marketing? Is it the lack of immediate results? Poor-quality leads? Or perhaps the frustration of feeling like their investment isn’t paying off? The truth is, performance marketing is essential, but success hinges on one thing: the follow-up. Ads alone aren’t enough—you need to follow up with empathy and perspective. Pre-meeting follow-ups that show you’re prepared. Post-meeting sequences that build trust and address concerns. 365-day nurturing to prove you’re committed. And every time you reach out to your audience, solve at least one burning problem. Offer a solution. Give them hope that you’re their guide to success. Your follow-up should make them feel heard, valued, and that you are the one who will lead them to the solution they’ve been searching for. Don’t just be a vendor—be their savior. The fortune isn’t just in the campaign but in the consistent, thoughtful follow-up. Give them answers, offer solutions, and build a connection. #PerformanceMarketing #LeadNurturing #SalesAutomation #BusinessGrowth #FollowUpMatters #EmpathyInMarketing #SolveProblems #BeTheSolution #ROI

I've just finished the Propolis Community Sprint - Commercial Marketer Report, and I’m excited to share some valuable insights. Here are the main points: Strategic Shift: It's time to expand our view beyond just marketing metrics and focus on broader business metrics. We need to align our strategies with organizational goals and communicate effectively with the C-Suite, concentrating on revenue and growth. Harnessing Community Intelligence: The importance of community intelligence is remarkable. By uniting B2B marketing leaders, we can better address challenges and establish trust with senior management. Defining a Commercial Marketer: According to the report, a commercial marketer is strategic, aligning marketing initiatives with business goals to drive measurable growth. It requires a solid grasp of market dynamics, product development, and customer insights. Crucial Skills: To thrive in this role, there are three essential skills to develop: Insight: Keep abreast of market shifts and customer expectations. Analytical: Base your decisions on solid data. Financial Acumen: Comprehend financial statements and demonstrate how marketing drives revenue. This report serves as a pivotal reminder for us to evolve into commercial marketers, ensuring that our strategies deliver significance and are recognized at the highest levels in our organizations. Check it out here: https://okt.to/VraAp6