Renee Liao’s Post

After cross-reading three research papers and news articles, it is evident that China, Japan, and South Korea, being the largest luxury beauty markets in Asia, have reached a level of saturation. In mature markets, local brands have captured up to 40% market share. As the market matures, local luxury beauty brands often come to the forefront and compete effectively with international brands. Running a successful beauty brand requires the ability to endure solitude and finding a path that suits the brand's unique identity. Adopting a strategy of chasing traffic for short-term sales by burning through resources is not a sustainable approach. When selecting business partners, a strong track record and years of operational experience are crucial, but equally important is assessing their capacity for innovation and adaptation to the ever-evolving market landscape. As these diverse markets mature, the methods of reaching consumers and marketing will evolve accordingly. If you'd like to read the report: https://lnkd.in/gMnYsv65 #export #fmcg #beauty #cosmetics Yaru Ventures