REO’s Post

Have you been relying on AI in recent months? Does your site offer content without much original information or expert insight? Google’s latest core update is penalising and de-indexing thousands of business sites. Worried you might be impacted? Our upcoming webinar will give you the tools you need to future-proof your strategy. You’ll gain: A full understanding of the trust signals Google needs Comprehensive analysis of Google’s policies from our experts Actionable strategies to improve your site ....And much more! Sign up today to secure your place: https://lnkd.in/ehTKnnsf #webinar #google #updates #seo #searchengineoptimization #seotips

🤔 Not sure how this isn't making more rounds, but have you tried Ahrefs' #AIO feature yet? Here’s what I did: 🚀 Step-by-step (Brodie Clarks): 1️⃣ Plug your domain into Site Explorer 2️⃣ Click on Organic Keywords to view the report 3️⃣ Filter by SERP features AI Overview AND where the target ranks 4️⃣ Voilà! A list of keywords your domain ranks for that includes AI overviews 🎯 🔍 Additional steps: ☑ Take some of those keywords and filter them in GSC ☑ Include a USA filter for country 🌎 ☑ Go back 12 months for more visibility 📊 and to see performance pattern of the keyword ☑ Now, you can see if these keywords were impacted by the rollout of AI overviews! 💡 Note: Initially, AI Overviews were only visible to signed-in users. However, by August 15, 2024, Google confirmed that AI Overviews were available to all users in the United States, even those not signed into their Google accounts. 📅 #SEO

Don't let an algorithm update bring your business down! Google's August Core Update has officially been rolled out, here's what you need to know to keep your business ranking amongst these updates: 🤖 AI Overviews: AI-generated overviews are now tied into the core ranking systems, so it's important to ensure your content aligns with user expectations, especially as these AI features evolve. Now, you might be asking, "But how do I do this?" - I got you covered: 💻 Content quality is key—Google’s updates are all about providing useful, relevant info to searchers. If your site is geared more towards SEO than user experience, you could see a dip in rankings. However, that doesn't mean quick fixes to your content are the solution. 👀 Google's latest guidance encourages thorough content audits and meaningful improvements over surface-level changes. It’s better to make your content user-first rather than delete it altogether. So, take a closer look at your website and ensure your content is valuable, user-focused, and relevant. Need help navigating these updates or auditing your site? Let's connect and get your business back on top! 📈 #googlealgorithm #seo #searchengineoptimization #algorithmupdate

3 Things We Learned at MozCon 2024: AI IS HERE 🤖 Like it or not, AI models have infiltrated Google Search and don’t appear to be going anywhere. However, human-centered content still wins. Google has made it clear that human-authored content, written for humans, will continue to rank well. And the data agrees! FORUMS ARE THE FUTURE 📰 Forum sites like Reddit and Quora have made a grand entrance into SERPs. In line with Google’s belief that searchers want helpful content and recommendations from real people (read: E-E-A-T), sites like these, or with blogs designed with similar features, will continue to rank well. GOOGLE ANALYTICS ISN’T PERFECT 📊 And maybe it never was! And maybe that’s ok! With ad blockers and cookie consent banners more prevalent than ever, GA data might not have actual user numbers. However, it’s still our best tool for tracking performance, and by focusing on robust metrics like CVR and Value per Visit, we can work around any potential challenges. Thanks again, Nick Valiton, for being our #SEO eyes and ears at the conference! #MozCon2024

Navigating the Tides of Change: Google vs. SEOs 🌊🔍 As professionals in the digital realm, our relationship with Google is akin to an intricate dance. John Lincoln dives into this complex association in his latest article, highlighting the challenges and transformations in the SEO landscape. Key Issues: 1. **Algorithm Secrecy:** The constant updates and the veiled nature of Google's algorithm pose a significant challenge for SEO experts trying to stay ahead. 2. **The Shift to User Optimization:** Once solely focused on search engines, SEOs now need to heavily consider user experience—voice searches, AI integration, and more. 3. **AI's Role Expansion:** Artificial intelligence is reshaping SEO strategies, emphasizing the need for continual learning and adaptation. 4. **Google’s Market Dominance:** Controlling over 90% of the search market, Google’s sway is undeniably powerful, influencing how SEO strategies are crafted. Lincoln asserts that to thrive amidst these changes, SEOs must focus on adaptability and user value. 💡 Explore his insights for staying relevant in a fluctuating digital environment: https://lnkd.in/gP-JSi34 #SEO #DigitalMarketing #GoogleUpdates #UserExperience #ArtificialIntelligence What strategies have you found most effective in adapting to Google's frequent updates? Share your thoughts below! ⬇️🗨️

AI Overviews are about to get a whole lot more prominent. Start collecting baseline data now if you want to understand their impact on your results - Here's why: After months of being available only to logged-in Google users, seoClarity's systems report them appearing for non-logged in users also. This would indicate growing confidence on Google's part on the value of this feature - and the infrastructure to back it up... For SEO's - this would also portend a potential rapid rise in occurrence over the next few months - ahead of the busy 4th quarter. Fasten your seatbelts!

Google once again demonstrate that they care more about people than technology. In a recent algorithm update, Google indicated they would reward sites that showed “Topical Authority”. In other words, if you could demonstrate that you were an expert (authority) in a topic, you were rewarded with better rankings. As happens so often, many “SEO Experts” went for the quick fix and started using AI to crank out reams of articles on their topic. The problem being, mass produced AI articles are often very low quality and not worth the electrons they are printed on. Google is now penalising these low-quality articles and site rankings are being affected – in some cases dramatically. If you want tactics and strategies that don’t get caught up in the “Search Engine Roller Coaster”, give us a call. We play by Google’s rules to ensure consistent ranking improvements over time. In the meantime, tell your SEO provider to stop uploading automatically produced articles. Your rankings will thank you for it! https://lnkd.in/g-ax8pAb

You heard it from seoClarity first! Starting a few days ago we started capturing AI Overviews in non-logged-in searches (aka Incognito mode). So far the appearnces have been for a limited number of queeries, but this could be an indication that Google is testing rolling out AIO to more than just logged-in US users. Rest assured we’ll be keeping an eye on this! In the meantime, be watching my feed for soon-coming information on the first, enterprise-ready end-to-end solution for AI Search.

Google's AI Overviews are facing heat from news publishers 😬 The AI Overviews are basically summaries of news articles that Google surfaces in search results. Publishers are worried that these summaries will steal clicks away from their websites, potentially hurting their traffic and ad revenue 📉 Some publishers also feel that Google might be taking advantage of their content by creating these summaries without their consent 🤔 However, there are also publishers who believe that AI Overviews can be a useful tool for readers 🤷♀️ They argue that it can help users quickly grasp the gist of an article and decide whether they want to read the full piece on the publisher's website. Overall, it's a mixed bag for publishers. What do you guys think? Is this a sneaky tactic by Google, or a win-win for readers and publishers alike? 🤔 #SEO #GoogleAI #News #ContentMarketing #Digitalmarketing

🚨 Google's Recent Document Leak: A Distraction from Their Shift to AI Search? 🚨 As a marketer with 25 years of experience, I can't help but see Google's recent leak of internal search ranking documents as a strategic distraction. These documents, revealing details about the Content Warehouse API, have caused a stir in the SEO community, contradicting Google's public statements on several ranking factors. However, this frenzy might be exactly what Google wants. While SEO professionals dissect these documents, Google is quietly shifting to a new AI search platform that could reduce the value of traditional websites. The focus on leaked docs pulls attention away from this significant change, potentially leaving businesses unprepared for the new AI-driven landscape. Stay vigilant and adaptable. The SEO game is changing, and we must evolve with it. 🔍💡 #SEO #DigitalMarketing #AI #Google #SearchEngineOptimization