REP Fitness’ Post

Publicly traded gym brands posted mixed results to close out Q2 ’24. • Life Time Inc.’s Q2 YoY revenue grew 19%, net income by 210%, and memberships by 5.4%. • Planet Fitness revenue rose by 5% and net income 11%, but memberships inched 0.5%. • Xponential Fitness recorded a 1% revenue drop and 150% decrease in net income. While Plant Fitness, Life Time, and Xponential Fitness represent different business models—across budget, premium, and boutique—their performance signifies shifting club economics. No matter the model, operators must uphold their end of the bargain — delivering the experience, results, and amenities members desire to justify the expense.

Why Choose Sell My Gym to Sell Your Gym Business? Are you considering selling your gym? Choosing the right platform can make all the difference. Here’s why Sell My Gym is the perfect choice for gym owners looking to sell their businesses: 1. Targeted Audience Our platform is exclusively dedicated to fitness businesses, ensuring your listing reaches serious, motivated buyers who are specifically looking for gyms, fitness studios, and franchises. 2. Streamlined Process We’ve simplified the selling process. From creating your listing to connecting with potential buyers, our user-friendly platform ensures a smooth and efficient experience. 3. Free Registration List your gym without any upfront costs. Pay only a commission if your gym successfully sells through our platform. Offer ends July 31st 4. Access to Expert Support Benefit from our network of professional partners, including legal advisors, valuers, and marketing experts, who can provide the support you need to secure the best deal. 5. Real-Time Updates Stay informed with instant notifications and updates about interested buyers, helping you manage and respond to inquiries quickly. 6. Comprehensive Listings Showcase your gym with detailed listings that highlight all key aspects, from facilities and equipment to financial metrics and unique selling points, attracting the right buyers. Ready to make the next move? Visit www.sellmygym.co.uk and start your journey today. Join a community of fitness professionals dedicated to seamless and successful transactions. #SellMyGym #FitnessBusiness #GymOwners #GymSales #SellYourGym #FitnessIndustry #BusinessSales #GymInvestment

The Power of Monthly Sales Contests in Gyms: Driving Performance with Unique and Desirable Rewards https://lnkd.in/dKzDiJKG #fitnessindustry #fitnessbusiness #gymsuccess

Fit Supply Hub is looking for your recommendations We are looking to create a comprehensive list of fitness industry suppliers to make it even easier for gym and fitness business owners to find trusted supply chain partners So, if you currently work with great partners and think they would be an awesome fit for our partner programme please tag them into this post or send them to https://lnkd.in/eeNn-XXe Alternatively get them to email ethan.charlesworth@blackraccoon.org There are so many types of partners from kit suppliers to drinks, from CRM systems to flooring. We want to give club owners options If you are a supplier and want to be involved, then get in touch, if you have worked with great suppliers and think they should be on board, tag them into the post #FitSupplyHub #FitnessIndustry #FitnessBusiness #GymOwners #SupplyChainPartners #TrustedSuppliers #FitnessSuppliers #GymSuppliers #BusinessRecommendations #PartnerProgramme #SupplierNetwork #FitnessPartnerships #FitBusinesses #BusinessConnections #FitBusinessOwners #IndustryPartners #GymEquipment #CRMSystems #FlooringSuppliers #FitnessDrinks #KitSuppliers #FitnessSolutions #BusinessCollaboration

I hear this all the time from gym owners or their staff "I can't sell", "I'm not a salesperson", "PT's don't make great sales people".... The list could go on, but lets be honest for 1 minute. That is utter bulls***!!! Yes its true, some people are better at it naturally, take Jordon Belfort for instance. Now, most of us won't have the gift of the gab like him and his like. However, you don't need to be to sell gym memberships, personal training or SGPT packages. You simply don't Consider this for a moment ✅ We work in an industry where "selling" our services is desirable for the consumer ✅ We work in hospitality which is about people and getting them excited ✅ Health is no longer a luxury ✅ Everyone has the ability to talk to others Where this often goes wrong is: ❌ Lack of training and understanding. Provide your team with the skills and their confidence will flourish ❌ Lack of process. If you provide the tools and a systematic process it takes away the fear. For instance use scripts ❌ Regular feedback is important. When a client doesn't join talk through the tour and understand why. ❌ Managers don't walk the walk. Don't just stand back and let your team do it. Show them how it's done. ❌ No reward. You have to celebrate success, especially early. Sales is about confidence firstly. ❌ No defined client journey. Your team need to know what your brand means and what the clients can expect. ❌ An over emphasis on facilities. yes your facilities may be nice, but it's not what sells your club. Don't let your team get carried away by shiny kit We don't really sell our services in the true nature of things. We are not selling a car or insurance, there are no hard-selling strategies that are required. People BUY from people they TRUST, especially in fitness. So teach your team how to engage, build rapport and ask questions to understand and you will be able to make even the most unsure member of staff and good salesperson. One final point. Only a rare few are born salespeople. The rest of us have to learn it, so if you were to do one thing to improve conversions from your whole team it would be to train them properly to be confident in the process. If you are not sure yourself, simply drop me a message and lets talk about how we can train your team.

Would 100K in August PT sales help your business? A Pro Fitness Program client did just that! Since 1974, the mission of the Western Racquet & Fitness Club (Green Bay, WI) has been to improve the overall health and well-being of their members by offering a variety of programs that are administered by their service-oriented staff. The 4000-member family owned and operated facility offers tennis, a full-service spa, pickleball, multiple studios and workout spaces and thanks to the Pro Fitness Program (PFP), an onboarding program that results in a thriving personal training program. Since the end of 2021, Fitness Director Alex Awve stated that their goal of producing 1 million dollars in PT sales would unequivocally happen which it has for 2 years running. The club has been using the PFP for over 8 years and apart from the pandemic interrupted year, have increased their PT sales every year. The team trusts the PFP process, diligently follows the touchpoints, and is rewarded even during the typically slow summer months. Congrats to the entire team for an incredible August performance!  - $100,009 in total PT sales - $47,134 new sales - $49,731 renewal sales - $2848 average PT sale - 101 consults sold Alex Awve comments: “Clubs ask me all the time how we make so much money in PT and I respond the same way every time. You need a structured program complete with PT specific software and great people in place to execute that program. The PFP company has been around a long time and provides everything a club could ever need to be successful and it’s my job to ensure the right team is in place. From a member perspective, the program is very impressive and separates us from our competitors. As a manger, the software captures the performance of every team member from membership to the trainers so it makes my job and that of other managers painless. I have been a raving fan of the PFP for many years and I highly recommend to any club!”  #gymsales #personaltraining #westernracquet #profitnessprogram #fitnesssales

Why Choose Sell My Gym to Sell Your Gym Business? Are you considering selling your gym? Choosing the right platform can make all the difference. Here’s why Sell My Gym is the perfect choice for gym owners looking to sell their businesses: 1. Targeted Audience Our platform is exclusively dedicated to fitness businesses, ensuring your listing reaches serious, motivated buyers who are specifically looking for gyms, fitness studios, and franchises. 2. Streamlined Process We’ve simplified the selling process. From creating your listing to connecting with potential buyers, our user-friendly platform ensures a smooth and efficient experience. 3. Free Registration List your gym without any upfront costs. Pay only a commission if your gym successfully sells through our platform. Offer ends July 31st 4. Access to Expert Support Benefit from our network of professional partners, including legal advisors, valuers, and marketing experts, who can provide the support you need to secure the best deal. 5. Real-Time Updates Stay informed with instant notifications and updates about interested buyers, helping you manage and respond to inquiries quickly. 6. Comprehensive Listings Showcase your gym with detailed listings that highlight all key aspects, from facilities and equipment to financial metrics and unique selling points, attracting the right buyers. Ready to make the next move? Visit www.sellmygym.co.uk and start your journey today. Join a community of fitness professionals dedicated to seamless and successful transactions. #SellMyGym #FitnessBusiness #GymOwners #GymSales #SellYourGym #FitnessIndustry #BusinessSales #GymInvestment

Elevate Your Gym’s Bottom Line: Unleashing the Power of Three for Unprecedented Sales Performance https://lnkd.in/dAm6fdfU GymSuccess

We made 410 membership inquiries to North American Gym Operators. 😔 58% didn't reply to email inquiries Those that did took an average of 4hrs to reply 😫 61% did not respond to Facebook inquiries Those that did took >17hrs to reply 😡 52% did not respond to Instagram inquiries Those that did took an average of 37hrs to reply That suggests operators lose an enormous quantity of potential members every day, often on the very channels they spend $,000's in ads to push potential members to. That's why we launched Keepme Sales Agents yesterday. Every message, in every channel, is answered instantly and correctly 24/7, and it doesn't end there. From booking tours to assisting with sales, these agents will turbo-charge your membership sales.

Q1 didn't unfold as anticipated in the fitness industry. "Xponential is expected to report its slowest revenue growth for the first quarter since going public in 2021, while Planet Fitness is on track for its second-worst quarterly sales growth since 2021." - Fortune.com While some gyms, like Equinox, experienced a 12% increase in January traffic year-over-year, sustaining that momentum has been challenging. This presents an opportunity to invest in nurturing your existing member base. Fostering loyalty among your members should be a top priority. In a market saturated with choices, it's essential to remind people why they chose your facility for their fitness and wellness journey. Here are some actionable suggestions: ✅ Implement a rewards program offering benefits at local businesses. Partnering with coffee shops is a great starting point. For instance, members could enjoy a 10% discount by showing their membership tag or workout results to the barista. Take cues from credit card companies' successful rewards programs. ✅ Personally reach out to congratulate members who have consistently been with you for six months, offering them a 50% discount on their next month's dues. Mark Cuban famously reached out to season ticket holders and previous ticket holders when he acquired the Dallas Mavericks. ✅ Offer limited edition merchandise or premium products to members who have remained loyal for a full year. Imagine receiving a Hyperice recovery bundle simply for being a dedicated member. These ideas require proactive implementation and effort. Building relationships and loyalty hinges on tangible actions that enhance member satisfaction, instill trust in promised results, foster a sense of community, and evoke pride in being associated with your brand. Don't let your members forget that you are there for them! #service #fitnessindustry #gym #businessdevelopment #salescoaching https://lnkd.in/eNxbn4sx