Represent’s Post

It's not just athletes on the court, this is a theme that's sweeping creator marketing on a wider scale. It's clear that consumers prefer brands that share their values 🤝 The Business of Fashion highlight that young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially. This works both ways, with brands now less tempted to choose influencers based on follower counts or reputation, and realizing the importance of ensuring that creators consistently reflect your values and resonate with your target audience in their online behavior and content. Don’t underestimate the power of your brand’s values and actions in creator outreach, and head to https://lnkd.in/eEJPhdSx to see why influencer marketing isn’t about getting the person with the most followers to talk about your product or brand; it’s about finding someone who is the right fit 🔗 #influencermarketing #creatormarketing #sportsmarketing #partnerships

So happy the team BIG Transform were able to be part of the journey. The role of #progressivepremium is fundamental to a modern take on #masstige #innovation #tranformation #transformingbusiness #creativestrategy #creativemarketing

So happy the team BIG Transform were able to be part of the journey. The role of #progressivepremium is fundamental to a modern take on #masstige #innovation #tranformation #transformingbusiness #creativestrategy #creativemarketing

It's been a full year being a part of this legacy. BrandScan stands out as one of the highlights of my MBA at TAPMI. Serving as my gateway to real-world insights and invaluable industry wisdom, it has been more than just an academic experience. Excitedly anticipating the next cohort of Brandites, I'm eager to witness their transformative journey fueled by the same enriching experiences. 🌟 #legacycontinues #tapmi #brandites #mba #marketresearch

There seems to be a shift towards valuing smaller brands over simply following the big players' trends. This focus on values is encouraging, but are these collaborations truly genuine? Or are we, as consumers, simply being used for profit once again? Personally, I believe empowering smaller brands is fantastic – it's a mission I share. However, with all growth comes challenges. The big question remains: will these smaller brands maintain transparency and trustworthiness? I'm very interested to see how this transformation unfolds.

A ‘#storyteller’ mindset: Most youth stars (specially sporting heroes) today are #microbrands in themselves- individualistic, with fresh stories, representing different regions/identities proudly. This could either be a product of having an organic flare for social interaction/relatable hobbies/physical appeal or just an excellent PR team concocting content magic. Either way- they(or their teams) want to tell a story and stand out. My favorite story: #TomDaley – Olympian (gold medalist), I absolutely adore his handle @madewithlovebytomdaley - that follows him knitting and crocheting around the world, all while training as an athlete. I could bet my pizza slice - no star, big or small, would decline a Nike/Adidas brand deal, but I believe a young athlete today would be more conducive to collaboration with smaller brands, than before. A brand - created and propagated by one’s own chosen tribe- one creating inclusive/sustainable products – one that's willing to have a creative symbiosis – or simply a brand that is willing to offer equity to grow and shine together. Deal with a bigger brand definitely brings in credibility, but an imaginative collab with an alternative brand could bring in #authenticity, which is what we want today anyway, right? #brandtrends #athletes #collab #youthtrends

I try to walk every morning as a way to center myself and prepare for the day. And I realized that when I return from that walk, I'm ready for pretty much anything that's going to come my way. So, ask yourself - what do I do to prepare myself for the day? What do I want to accomplish? What's preventing me from doing it? And how can I go through, around or over the obstacles in my way? As you start the week, please think about nominating someone for this week's Nice Guy/Gal Awards. Every Friday, I’ll share nominations for people who have been identified as nice guys (and gals). If you want to nominate someone, just shoot me a private message by 5:00 EDT on Thursday. There are only 3 requirements: 1) you have to be connected to the person you nominate 2) you can only nominate one person per week 3) you can’t nominate yourself 😀   If you want to provide a brief reason for your selection, that’s great, but it’s not a requirement. Let’s recognize people who make a difference simply by being nice. Have a great day, everyone. https://lnkd.in/gpHpPDq   #network #sportsbiz #people #niceguy #networking #sportsmarketing

"This dynamic alliance, rooted in shared values and a love for cannabis, unfolds as a multi-faceted venture spanning music, fashion, and more. " Click the article below to read my conversation with Emerald Magazine about our partnership with Phix!

Being bold is not the same as being brave. While many brands think taking bold, provocative stances will make them seem brave. True bravery in branding runs much deeper. Brands that demonstrate this sort of bravery reap huge benefits, among them: growth, fame, loyalty, and premium positioning. They forge devoted fanbases that amplify and protect their brand, which means a lot in the long term. Want to learn more? Help CBX take the stage at SXSW 2025 by voting us up here: https://lnkd.in/erG4Yqt6

Just a few years ago, brands would never dream of partnering with someone like Jelly Roll—a tattooed, weed-smoking, ex-convict. Back then, the idea of a buttoned-up company like Hotels.com doing a deal with him was unthinkable. But times have changed. Today, Jelly Roll is one of the biggest artists in the world, winning Grammys and delivering one of the most memorable acceptance speeches of all time. Brands are now embracing the edge, recognizing that partnering with someone doesn’t mean endorsing every aspect of their persona. This shift shows how social media and cultural trends are reshaping the rules of collaboration, forcing brands to adapt or get left behind. In today’s world, authenticity and reach are king, even if it means stepping out of the comfort zone.