Research Live’s Post

Kids, teens, parents and family market intelligence provider, The Insights Family, strengthens Manchester operations with key hires. #kids #teens #parents #family #marketintelligence

In case you missed it last week in celebration of our recently released Industry Impact report, I was joined by Danielle Davies, Ian Wickham MBA and Tristan Brooks to discuss the findings of The Insights Family report and to reflect on where the “kids and family” industries are at this time, and what we believe are the best ways to navigate these times. For those who did miss it, you can simply on the link below to not only download the report but also see a recording of our webinar which is packed with interesting insights. However just to share my reflections on where the “kids and family” industry is and how it needs to evolve to be better placed to create an environment and ecosystem which inspires, entertains, educates and develops the next generation, but also one which is sustainable, progressive and fit for purpose. So my five key takeaways are 1.     The kids and family industry as a whole needs to reconsider and redefine the rules of engagement and how we then engage with our audiences, this needs to be in collaboration with governments and legislators -as the current approach is out of date, out of touch and creating an uneven playing field. 2.     Creators, brands, IP owners and licensees needs to come together and reconsider the current business model. As the historic models are just not viable, and as a result new IP is finding it harder to get traction and to prosper – which means our children are getting less content and products which truly resonate and the industry is becoming less dynamic and “top-heavy” 3.     Organisations and their leaders need to reduce the burden on their teams by reducing delays in decision making, setting budgets and signing off plans – as these delays are reducing the industries agility, either in a proactive or reactive manner. 4.     The importance of collaboration, different stakeholders to work together to build quality (not quantity) of fandom engagement and experiences is key, as the rights strategy and activation will see the story become self-propelled. 5.     As an industry we have to find a balance of short term plans with clear financial objectives, with a longer term vision and plan over time. Its clear through my discussions with industry professionals across the industry (advertising, content, licensing, product development) and across the many verticals we serve (Entertainment, FMCG, Retail, Technology) that the fragmented ecosystem which this generation of children find themselves exploring with clear-aplomb is creating significant challenges. But the one thing which is clear to me (and always has been as that is the reason that The Insights Family was born) is that it has never been more important to truly define who your target audience is, and to make it your mission to understand what is important to them and what resonates with them. As if you do that you will build unrivalled fandom, optimise marketing and build IP and brands which evolve and thrive.

🌟 Exciting News for Brands Targeting New Parents! 🚀 Are you a brand looking to connect with new parents for valuable insights? MHN's proprietary panel and recruiting service offers access to our exclusive database of individuals who have recently welcomed new babies. Our database is filled with eager parents ready to share their experiences and provide feedback on your products and services. Click the link in the bio to contact MHN today and discover the wealth of knowledge waiting to be unlocked! #MHNInsights #NewParents #ParentingResearch #ConsumerFeedback #DataDrivenDecisions

According to a recent study conducted by LIMRA and Life Happens, over a quarter of Gen Z, Millennial and Gen X members state they are not sure how much or what type of coverage to get. Consumers in these age groups, especially Gen Z, are typically better candidates for Return of Premium (ROP) Term because they are generally younger and healthier. Watch this short video to learn more, then contact me for a conversation about how you can set up a program for your own needs: https://lnkd.in/gjjWeBk5

📊 Exciting findings from our latest survey at Causeway Solutions! Those who are planning to use their tax refund to pay down debt are more likely to have incomes between $50 and $75K. Those who plan to stash their refund in savings or investments are more likely to be men 18-24 with a HH Income of $75K+. These insights are invaluable for tailoring financial strategies and marketing approaches. Whether you're targeting debt-conscious millennials or savvy savers, Causeway Solutions has the data-driven expertise to help you reach your target audience effectively. Let's collaborate and leverage these insights for success! #TaxRefundTrends #ConsumerInsights #CausewaySolutions 📈 www.causewaysolutions.com

Worth checking this out all! an insightful session covering topical subjects and how to navigate current challenges. Enjoy! The Insights Family #retail #licensors #licensees #challenges #family

The State of Youth Culture: A fresh take on winning the hearts and minds of young adults. A look at teens to twenty-somethings for brands, industries and parents.

If you missed our active adult session, check out the recap below

I don’t have kids, but I *do* have a family. For starters, my partner and I consider ourselves a ‘family of two’. I also have my extended family, and as somebody who's lived in London - mostly alone - for two decades, I consider my friends part of the family as well. I'm closer to them than I am to some of my blood relatives. I loved the McCain Foods ‘We Are Family’ ads. Yes, they were a little bit trite and cheesy, but cheesy chips are a classic. It wasn't telling you how your family *should* be. It was simply reflecting what the creative ad team saw that families are and what unites them - eating together. The V/O by Ricky Tomlinson who, for a certain generation will always be the dad from the 'Royle Family', was perfect; his, soft, lilting soundtrack set over images that were as warm and appealing as chips should be. I think too many brands who attempt to show modern families try to be too ‘cool’. Hey, we’re hip! Here’s granny on a skateboard! Or some bollocks. These days, many housemateships last for years, longer than lots of marriages. A survey by Spareroom found that over 40% of UK housemates share the cost of essentials beyond the rent - groceries, toiletries and so on - demonstrating financial cooperation and brand buying akin to classic family living situations. As we inevitably move towards a larger proportion of pensioners who don't own homes, we'll see an increased emphasis on shared living for emotional, financial and even vital health support, at all ages. 'We Are Family' is more than just a Sister Sledge song. We could do better by them. #marketing #inclusion

Open relationships have become popular among millennials and a more mature demographic. In this video, you will learn about the pros and cons of such a partnership, as well as about a personal experience with one and what other options you can consider if open relationships are not for you. https://lnkd.in/gMnNz3UC